Real estate · County · New Mexico
Real estate businesses in Doña Ana County, NM
Competitor counts, household spending and official business counts for real estate businesses in Doña Ana County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #878 of 2,229 scored counties
#15 of 25 scored counties in New Mexico
- Listings
- 231
- 15 chain locations (6%)
- Official establishments
- 112
- +8.7% since 2019
- Household spending a year
- $1.3B
- On rent and homeowner costs · $15,701 a household
- Housing spending per listing (U.S. = 100)
- 133
- 33% above the U.S.
- Listings per 10k households
- 27.2
- 29% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the real estate businesses around any address in Doña Ana County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in Doña Ana County comes to about $1.3B a year: $15,701 per household, 6% below the U.S. average. Housing spending per office is 33% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 231 real estate businesses on map listings in Doña Ana County as of September 2026. Chain locations make up 6% of them, against 6% across the U.S. That is 27.2 per 10,000 households, 29% below the U.S. rate of 38.5.
Official counts show 112 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Doña Ana County in 2023, up 8.7% from 2019. That is one for every 758 households, against one for every 414 across the U.S. Official counts also show 711 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Doña Ana County.
Between 2020 and 2025, the population of Doña Ana County grew 4.1%, faster than the U.S. (+3.1%). For real estate businesses, Doña Ana County has a Groundwork market score of 54 (upper middle): #878 of 2,229 scored counties and #15 of 25 scored counties in New Mexico.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.2 | 30.5 | 38.5 |
| Housing spending per listing (U.S. = 100) | 133 | 126 | 100 |
| Households per official establishment | 758 | 562 | 414 |
| Official establishment growth, 2019–2023 | +8.7% | +15.1% | +15.8% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $15,701 | $16,591 | $16,661 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 54 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 103 → 112+8.7% over the period
- Employees, 2023
- 324
- Annual payroll, 2023
- $15.3M
- One-person businesses, 2023
- 711Businesses with no payroll
- Map listings, September 2026
- 23115 chain locations
- Listings at the U.S. rate for this spending
- 308The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for real estate businesses, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Torrance County, NM | 85 | 6 | 9.9 | 363 | +6.9% | #6 of 2,229 |
| 2Valencia County, NM | 76 | 41 | 14.9 | 248 | +7.2% | #89 of 2,229 |
| 3Rio Arriba County, NM | 75 | 10 | 6.4 | 575 | −1.0% | #93 of 2,229 |
| 4Sandoval County, NM | 74 | 97 | 17.0 | 248 | +6.9% | #131 of 2,229 |
| 5McKinley County, NM | 68 | 15 | 7.0 | 482 | −6.1% | #258 of 2,229 |
| 6Cibola County, NM | 68 | 8 | 9.4 | 366 | −0.6% | #262 of 2,229 |
| 7Eddy County, NM | 64 | 48 | 20.3 | 199 | +0.3% | #415 of 2,229 |
| 8Socorro County, NM | 63 | 5 | 9.5 | 339 | −4.3% | #433 of 2,229 |
| 9San Miguel County, NM | 63 | 15 | 12.6 | 272 | −3.2% | #436 of 2,229 |
| 10Luna County, NM | 62 | 12 | 13.0 | 246 | −0.2% | #489 of 2,229 |
| 15Doña Ana County, NM | 54 | 231 | 27.2 | 133 | +4.1% | #878 of 2,229 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Doña Ana County, NM?
As of September 2026, map listings count 231 real estate businesses in Doña Ana County. 15 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 112 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 8.7% from 2019. Another 711 one-person businesses have no payroll, by official counts.
How much do households in Doña Ana County, NM spend on rent and homeowner costs?
About $1.3B a year, or $15,701 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). For the 231 real estate businesses on map listings, housing spending per office is 33% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for real estate businesses?
Doña Ana County has 27.2 real estate businesses per 10,000 households, 29% below the U.S. rate of 38.5. The index of housing spending per office is 133, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Doña Ana County would have about 308, against 231 on map listings. There is one business with payroll in the industry for every 758 households, against one for every 414 across the U.S. The official count rose 8.7% from 2019 to 2023, against +15.8% for the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 54 for real estate businesses (upper middle), #878 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.