Real estate · Small-town market · New Mexico
Real estate businesses in the Hobbs, NM area
How the Hobbs, NM area compares with other small-town markets and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #117 of 536 scored small-town markets
#6 of 13 scored small-town markets based in New Mexico
- Listings
- 58
- 2 chain locations (3%)
- Official establishments
- 20
- −4.8% since 2019
- Household spending a year
- $415.8M
- On rent and homeowner costs · $16,856 a household
- Housing spending per listing (U.S. = 100)
- 166
- 66% above the U.S.
- Listings per 10k households
- 23.5
- 39% below the U.S.
- Population, 2025
- 74,749
- +0.2% since 2020
See the real estate businesses around any address in the Hobbs area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 58 real estate businesses in the Hobbs area. Of those, 2 are chain locations, or 3%, against 6% across the U.S. That is 23.5 per 10,000 households, 39% below the U.S. rate of 38.5.
Households in the Hobbs area spend about $415.8M a year on rent and homeowner costs, or $16,856 per household, in line with the U.S. average. Housing spending per office is 66% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 20 businesses with payroll in the Hobbs area classed as real estate agents, property managers, mortgage lenders and inspectors, down 4.8% from 2019. That is one for every 1,234 households, against one for every 414 across the U.S. Official counts also show 153 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $260K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Hobbs area.
Population estimates put the population change in the Hobbs area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). For real estate businesses, the Hobbs area has a Groundwork market score of 62 (upper middle): #117 of 536 scored small-town markets and #6 of 13 scored small-town markets based in New Mexico. That puts it in the top quarter of small-town markets.
How the Hobbs area compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Hobbs area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.5 | 30.5 | 38.5 |
| Housing spending per listing (U.S. = 100) | 166 | 126 | 100 |
| Households per official establishment | 1,234 | 562 | 414 |
| Official establishment growth, 2019–2023 | −4.8% | +15.1% | +15.8% |
| Population growth, 2020–2025 | +0.2% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $16,856 | $16,591 | $16,661 |
| Median household income | $68,015 | $64,059 | $80,734 |
| Groundwork market score | 62 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20−4.8% over the period
- Employees, 2023
- 85
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 153Businesses with no payroll
- Map listings, September 2026
- 582 chain locations
- Listings at the U.S. rate for this spending
- 96The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $260K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Hobbs area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hobbs area
- Population, 2025 estimate
- 74,749+0.2% since 2020
- Households
- 24,670
- Median age
- 32.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 4,392 sq. mi.
- People per square mile
- 17
- Median household income
- $68,015+12.3% vs. 2015–2019, before inflation
- Average household income
- $91,389
- Median home value
- $184,000
- Jobs located here
- 33,256
- Daytime population
- 77,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hobbs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for real estate businesses, numbered among those based in New Mexico, with the Hobbs area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 76 | 10 | 6.4 | 575 | −1.0% | #22 of 536 |
| 2Gallup, NM | 70 | 15 | 7.0 | 482 | −6.1% | #47 of 536 |
| 3Carlsbad-Artesia, NM | 67 | 48 | 20.3 | 199 | +0.3% | #65 of 536 |
| 4Las Vegas, NM | 65 | 15 | 10.8 | 317 | −3.2% | #83 of 536 |
| 5Deming, NM | 65 | 12 | 13.0 | 246 | −0.2% | #86 of 536 |
| 6Hobbs, NM | 62 | 58 | 23.5 | 166 | +0.2% | #117 of 536 |
| 7Roswell, NM | 60 | 38 | 16.0 | 220 | −2.7% | #127 of 536 |
| 8Alamogordo, NM | 59 | 55 | 22.5 | 162 | +3.7% | #147 of 536 |
| 9Los Alamos, NM | 55 | 33 | 40.0 | 133 | 0.0% | #200 of 536 |
| 10Silver City, NM | 44 | 33 | 29.2 | 118 | −3.4% | #338 of 536 |
Other business types in the Hobbs area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Hobbs, NM area?
The Hobbs area has 58 real estate businesses on map listings as of September 2026. 2 of them (3%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 20 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, down 4.8% from 2019. Another 153 one-person businesses have no payroll, by official counts.
How much do households in the Hobbs, NM area spend on rent and homeowner costs?
About $415.8M a year, or $16,856 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). For the 58 real estate businesses on map listings, housing spending per office is 66% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 24,670 households in the Hobbs area and national spending patterns by income.
How does the Hobbs, NM area compare with the U.S. for real estate businesses?
The Hobbs area has 23.5 real estate businesses per 10,000 households, 39% below the U.S. rate of 38.5. The index of housing spending per office is 166, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Hobbs area would have about 96, against 58 on map listings. There is one business with payroll in the industry for every 1,234 households, against one for every 414 across the U.S. The official count fell 4.8% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Hobbs, NM area growing?
Population estimates put the Hobbs area at 74,749 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 24,670 households. The median household income in the Hobbs area is $68,015 a year, 16% below the U.S. median of $80,734. That rose 12.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hobbs area scores 62 for real estate businesses (upper middle), #117 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hobbs area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Hobbs area
Screening a site or an acquisition in the Hobbs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.