Real estate · Small-town market · New Mexico
Real estate businesses in the Española, NM area
Competitor counts, household spending and official business counts for real estate businesses in the Española, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #22 of 536 scored small-town markets
#1 of 13 scored small-town markets based in New Mexico
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $249.1M
- On rent and homeowner costs · $15,917 a household
- Housing spending per listing (U.S. = 100)
- 575
- 5.8 times the U.S.
- Listings per 10k households
- 6.4
- 83% below the U.S.
- Population, 2025
- 39,832
- −1.0% since 2020
See the real estate businesses around any address in the Española area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Española area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Española area scores 76 (high) on the Groundwork market score for real estate businesses, ranking #22 of 536 scored small-town markets and #1 of 13 scored small-town markets based in New Mexico. That puts it in the top 10% of small-town markets for real estate businesses.
Map listings as of September 2026 show 10 real estate businesses in the Española area. One of them (10%) is a chain location, against 6% across the U.S. That is 6.4 per 10,000 households, 83% below the U.S. rate of 38.5.
Households in the Española area spend about $249.1M a year on rent and homeowner costs, or $15,917 per household, 4% below the U.S. average. Housing spending per office is 5.8 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 9 businesses with payroll in the Española area classed as real estate agents, property managers, mortgage lenders and inspectors. That is one for every 1,739 households, against one for every 414 across the U.S. Between 2020 and 2025, the population of the Española area declined 1.0%, against +3.1% for the U.S.
How the Española area compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Española area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 30.5 | 38.5 |
| Housing spending per listing (U.S. = 100) | 575 | 126 | 100 |
| Households per official establishment | 1,739 | 562 | 414 |
| Official establishment growth, 2019–2023 | n/a | +15.1% | +15.8% |
| Population growth, 2020–2025 | −1.0% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $15,917 | $16,591 | $16,661 |
| Median household income | $57,155 | $64,059 | $80,734 |
| Groundwork market score | 76 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 17
- Annual payroll, 2023
- $599K
- One-person businesses, 2023
- 67Businesses with no payroll
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Española area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Española area
- Population, 2025 estimate
- 39,832−1.0% since 2020
- Households
- 15,647
- Median age
- 43.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 5,861 sq. mi.
- People per square mile
- 7
- Median household income
- $57,155+43.1% vs. 2015–2019, before inflation
- Average household income
- $76,460
- Median home value
- $243,700
- Jobs located here
- 8,255
- Daytime population
- 39,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Española area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Española area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for real estate businesses, numbered among those based in New Mexico, with the Española area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 76 | 10 | 6.4 | 575 | −1.0% | #22 of 536 |
| 2Gallup, NM | 70 | 15 | 7.0 | 482 | −6.1% | #47 of 536 |
| 3Carlsbad-Artesia, NM | 67 | 48 | 20.3 | 199 | +0.3% | #65 of 536 |
| 4Las Vegas, NM | 65 | 15 | 10.8 | 317 | −3.2% | #83 of 536 |
| 5Deming, NM | 65 | 12 | 13.0 | 246 | −0.2% | #86 of 536 |
| 6Hobbs, NM | 62 | 58 | 23.5 | 166 | +0.2% | #117 of 536 |
| 7Roswell, NM | 60 | 38 | 16.0 | 220 | −2.7% | #127 of 536 |
| 8Alamogordo, NM | 59 | 55 | 22.5 | 162 | +3.7% | #147 of 536 |
| 9Los Alamos, NM | 55 | 33 | 40.0 | 133 | 0.0% | #200 of 536 |
| 10Silver City, NM | 44 | 33 | 29.2 | 118 | −3.4% | #338 of 536 |
Other business types in the Española area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Española, NM area?
There are 10 real estate businesses on map listings in the Española area as of September 2026. One of them (10%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 9 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 67 one-person businesses have no payroll, by official counts.
How much do households in the Española, NM area spend on rent and homeowner costs?
About $249.1M a year, or $15,917 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). For the 10 real estate businesses on map listings, housing spending per office is 5.8 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 15,647 households in the Española area and national spending patterns by income.
How does the Española, NM area compare with the U.S. for real estate businesses?
The Española area has 6.4 real estate businesses per 10,000 households, 83% below the U.S. rate of 38.5. The index of housing spending per office is 575, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Española area would have about 58, against 10 on map listings. There is one business with payroll in the industry for every 1,739 households, against one for every 414 across the U.S.
How fast is the Española, NM area growing?
Population estimates put the Española area at 39,832 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,647 households. The median household income in the Española area is $57,155 a year, 29% below the U.S. median of $80,734. That rose 43.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Española area scores 76 for real estate businesses (high), #22 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Española area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Española area
Screening a site or an acquisition in the Española area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Española area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.