Real estate · County · New Jersey
Real estate agents and brokers in Union County, NJ
How Union County, NJ compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #445 of 2,176 scored counties
#12 of 21 scored counties in New Jersey
- Listings
- 638
- 18 chain locations (3%)
- Official establishments
- 119
- −1.6% since 2019
- Household spending a year
- $4.2B
- On rent and homeowner costs · $20,664 a household
- Housing spending per listing (U.S. = 100)
- 121
- 21% above the U.S.
- Listings per 10k households
- 31.4
- 3% above the U.S.
- Population, 2025
- 601,863
- +5.0% since 2020
See the real estate agents and brokers around any address in Union County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 638 real estate agents and brokers in Union County. 18 of them (3%) are chain locations, against 4% across the U.S. That is 31.4 per 10,000 households, 3% above the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Union County comes to about $4.2B a year: $20,664 per household, 24% above the U.S. average. Housing spending per office is 21% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Union County was 119 in 2023, down 1.6% from 2019. That is one for every 1,708 households, against one for every 788 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $1.5M have gone to businesses classed as offices of real estate agents and brokers in Union County.
Population estimates put the population change in Union County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). For real estate agents and brokers, Union County has a Groundwork market score of 63 (upper middle): #445 of 2,176 scored counties and #12 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.
How Union County compares
The same measures for New Jersey and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Union County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.4 | 29.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 121 | 127 | 100 |
| Households per official establishment | 1,708 | 1,515 | 788 |
| Official establishment growth, 2019–2023 | −1.6% | +1.2% | +20.1% |
| Population growth, 2020–2025 | +5.0% | +3.0% | +3.1% |
| Spending per household on rent and homeowner costs | $20,664 | $20,430 | $16,661 |
| Median household income | $103,202 | $103,556 | $80,734 |
| Groundwork market score | 63 | 82 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 121 → 119−1.6% over the period
- Employees, 2023
- 488
- Annual payroll, 2023
- $34M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 63818 chain locations
- Listings at the U.S. rate for this spending
- 770The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.5M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Union County
- Population, 2025 estimate
- 601,863+5.0% since 2020
- Households
- 203,277
- Median age
- 39.6
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 103 sq. mi.
- People per square mile
- 5,637
- Median household income
- $103,202+28.7% vs. 2015–2019, before inflation
- Average household income
- $149,596
- Median home value
- $529,200
- Jobs located here
- 247,379
- Daytime population
- 551,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for real estate agents and brokers, numbered among those based in New Jersey, with Union County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 90 | 46 | 10.1 | 351 | +3.2% | #1 of 2,176 |
| 2Salem County, NJ | 80 | 38 | 15.3 | 215 | +2.3% | #27 of 2,176 |
| 3Sussex County, NJ | 74 | 147 | 25.4 | 152 | +2.9% | #115 of 2,176 |
| 4Middlesex County, NJ | 73 | 632 | 20.5 | 187 | +2.6% | #137 of 2,176 |
| 5Hunterdon County, NJ | 71 | 149 | 29.3 | 145 | +2.3% | #198 of 2,176 |
| 6Camden County, NJ | 70 | 445 | 22.0 | 157 | +2.4% | #223 of 2,176 |
| 7Hudson County, NJ | 68 | 635 | 21.2 | 171 | +1.8% | #282 of 2,176 |
| 8Passaic County, NJ | 67 | 403 | 22.5 | 155 | +1.6% | #307 of 2,176 |
| 9Cumberland County, NJ | 66 | 125 | 23.2 | 133 | +2.2% | #338 of 2,176 |
| 10Essex County, NJ | 65 | 864 | 27.0 | 129 | +4.2% | #371 of 2,176 |
| 12Union County, NJ | 63 | 638 | 31.4 | 121 | +5.0% | #445 of 2,176 |
Other business types in Union County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate58
- Real estate agents and brokers63
- Property management76
- Mortgage brokers and lenders73
- Home inspectors85
Funeral services
Questions
How many real estate agents and brokers are in Union County, NJ?
There are 638 real estate agents and brokers on map listings in Union County as of September 2026. 18 of them (3%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 119 businesses with payroll classed as offices of real estate agents and brokers in 2023, down 1.6% from 2019.
How much do households in Union County, NJ spend on rent and homeowner costs?
About $4.2B a year, or $20,664 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). For the 638 real estate agents and brokers on map listings, housing spending per office is 21% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 203,277 households in Union County and national spending patterns by income.
How does Union County, NJ compare with the U.S. for real estate agents and brokers?
Union County has 31.4 real estate agents and brokers per 10,000 households, 3% above the U.S. rate of 30.6. The index of housing spending per office is 121, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Union County would have about 770, against 638 on map listings. There is one business with payroll in the industry for every 1,708 households, against one for every 788 across the U.S. The official count fell 1.6% from 2019 to 2023, against +20.1% for the U.S.
How fast is Union County, NJ growing?
Population estimates put Union County at 601,863 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 203,277 households. The median household income in Union County is $103,202 a year, 28% above the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County scores 63 for real estate agents and brokers (upper middle), #445 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Union County
Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.