Groundwork

Food and drink · County · New Jersey

Pizza places in Cumberland County, NJ

Competitor counts, household spending and official business counts for pizza places in Cumberland County, NJ, set against other counties and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,193 of 2,090 scored counties
#19 of 21 scored counties in New Jersey

Listings
54
24 chain locations (44%)
Official establishments
101
All limited-service restaurants · +12.2% since 2019
Household spending a year
$195.1M
On food away from home · $3,627 a household
Spending per listing
$3.6M
29% below the U.S.
Listings per 10k households
10.0
25% above the U.S.
Population, 2025
157,148
+2.2% since 2020

See the pizza places around any address in Cumberland County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 54 pizza places in Cumberland County. Of those, 24 are chain locations, or 44%, against 58% across the U.S. That is 10.0 per 10,000 households, 25% above the U.S. rate of 8.0.

Household spending on food away from home in Cumberland County comes to about $195.1M a year: $3,627 per household, 11% below the U.S. average. That works out to $3.6M per pizza place, 29% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in Cumberland County was 101 in 2023, up 12.2% from 2019. That is one for every 532 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 22 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1.5M has gone to businesses classed as limited-service restaurants in Cumberland County.

Between 2020 and 2025, the population of Cumberland County grew 2.2%, slower than the U.S. (+3.1%). For pizza places, Cumberland County has a Groundwork market score of 46 (lower middle): #1,193 of 2,090 scored counties and #19 of 21 scored counties in New Jersey.

How Cumberland County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Cumberland County, NJ compared with New Jersey and the U.S.
MeasureCumberland CountyNew JerseyU.S.
Listings per 10k households10.09.98.0
Spending per listing$3.6M$4.7M$5.1M
Households per official establishment (all limited-service restaurants)532457478
Official establishment growth, 2019–2023+12.2%+7.1%+6.1%
Population growth, 2020–2025+2.2%+3.0%+3.1%
Spending per household on food away from home$3,627$4,680$4,070
Median household income$67,436$103,556$80,734
Groundwork market score4649

Official counts and lending

Businesses

Official establishments, 2019 to 2023
90 → 101All limited-service restaurants · +12.2% over the period
Employees, 2023
1,476
Annual payroll, 2023
$29.3M
One-person businesses, 2023
22All limited-service restaurants with no payroll
Map listings, September 2026
5424 chain locations
Listings at the U.S. rate for this spending
38The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.5M

SBA-backed loans to businesses classed as limited-service restaurants in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Cumberland County

Population, 2025 estimate
157,148+2.2% since 2020
Households
53,781
Median age
38.0
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
483 sq. mi.
People per square mile
317
Median household income
$67,436+24.5% vs. 2015–2019, before inflation
Average household income
$92,848
Median home value
$221,400
Jobs located here
60,097
Daytime population
148,514Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cumberland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across New Jersey

Every New Jersey market ranked →

The highest-scoring counties in New Jersey for pizza places, numbered among those based in New Jersey, with Cumberland County marked.

Top counties in New Jersey

Counties in New Jersey ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hunterdon County, NJ79397.7$7.1M+2.3%#99 of 2,090
2Sussex County, NJ79468.0$6.1M+2.9%#107 of 2,090
3Somerset County, NJ721007.6$7.2M+3.5%#243 of 2,090
4Essex County, NJ692387.4$5.7M+4.2%#343 of 2,090
5Union County, NJ671648.1$5.9M+5.0%#400 of 2,090
6Morris County, NJ661739.0$6.1M+3.2%#438 of 2,090
7Mercer County, NJ641349.3$5M+3.3%#513 of 2,090
8Burlington County, NJ6417810.0$4.7M+4.3%#516 of 2,090
9Hudson County, NJ632508.3$5.4M+1.8%#549 of 2,090
10Warren County, NJ624810.6$4.2M+3.2%#596 of 2,090
19Cumberland County, NJ465410.0$3.6M+2.2%#1,193 of 2,090

Other business types in Cumberland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Cumberland County, NJ?

Cumberland County has 54 pizza places on map listings as of September 2026. 24 of them (44%) are chain locations. The listings count pizza restaurants. Official counts show 101 businesses with payroll classed as limited-service restaurants in 2023, up 12.2% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 22 one-person businesses have no payroll, by official counts.

How much do households in Cumberland County, NJ spend on food away from home?

About $195.1M a year, or $3,627 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 54 pizza places on map listings, it comes to $3.6M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 53,781 households in Cumberland County and national spending patterns by income.

How does Cumberland County, NJ compare with the U.S. for pizza places?

Cumberland County has 10.0 pizza places per 10,000 households, 25% above the U.S. rate of 8.0. Spending per pizza place is $3.6M, 29% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Cumberland County would have about 38, against 54 on map listings. There is one business with payroll in the industry for every 532 households, against one for every 478 across the U.S. The official count rose 12.2% from 2019 to 2023, against +6.1% for the U.S.

How fast is Cumberland County, NJ growing?

Population estimates put Cumberland County at 157,148 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 53,781 households. The median household income in Cumberland County is $67,436 a year, 16% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 46 for pizza places (lower middle), #1,193 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cumberland County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Cumberland County

Screening a site or an acquisition in Cumberland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.