Groundwork

Food and drink · County · New Jersey

Pizza places in Somerset County, NJ

Competitor counts, household spending and official business counts for pizza places in Somerset County, NJ, set against other counties and the U.S.

Groundwork market score · out of 100

Score 72 out of 100: Upper middle

Ranked #243 of 2,090 scored counties
#3 of 21 scored counties in New Jersey

Listings
100
30 chain locations (30%)
Official establishments
285
All limited-service restaurants · +4.0% since 2019
Household spending a year
$718.6M
On food away from home · $5,494 a household
Spending per listing
$7.2M
41% above the U.S.
Listings per 10k households
7.6
5% below the U.S.
Population, 2025
356,486
+3.5% since 2020

See the pizza places around any address in Somerset County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 100 pizza places in Somerset County. Chain locations make up 30% of them, against 58% across the U.S. Per 10,000 households, that is 7.6, 5% below the U.S. rate of 8.0.

Household spending on food away from home in Somerset County comes to about $718.6M a year: $5,494 per household, 35% above the U.S. average. That works out to $7.2M per pizza place, 41% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 285 businesses with payroll in Somerset County classed as limited-service restaurants, up 4.0% from 2019. That is one for every 459 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 71 one-person businesses have no payroll, by official counts. Since fiscal 2022, 8 SBA-backed loans worth $1.4M have gone to businesses classed as limited-service restaurants in Somerset County.

Between 2020 and 2025, the population of Somerset County grew 3.5%, in step with the U.S. (+3.1%). Somerset County scores 72 (upper middle) on the Groundwork market score for pizza places, ranking #243 of 2,090 scored counties and #3 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.

How Somerset County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Somerset County, NJ compared with New Jersey and the U.S.
MeasureSomerset CountyNew JerseyU.S.
Listings per 10k households7.69.98.0
Spending per listing$7.2M$4.7M$5.1M
Households per official establishment (all limited-service restaurants)459457478
Official establishment growth, 2019–2023+4.0%+7.1%+6.1%
Population growth, 2020–2025+3.5%+3.0%+3.1%
Spending per household on food away from home$5,494$4,680$4,070
Median household income$140,374$103,556$80,734
Groundwork market score7249

Official counts and lending

Businesses

Official establishments, 2019 to 2023
274 → 285All limited-service restaurants · +4.0% over the period
Employees, 2023
3,374
Annual payroll, 2023
$74.3M
One-person businesses, 2023
71All limited-service restaurants with no payroll
Map listings, September 2026
10030 chain locations
Listings at the U.S. rate for this spending
141The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$1.4M

SBA-backed loans to businesses classed as limited-service restaurants in Somerset County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Somerset County

Population, 2025 estimate
356,486+3.5% since 2020
Households
130,802
Median age
42.6
Homes lived in by their owners
74%
Vehicles per household
1.9
Land area
302 sq. mi.
People per square mile
1,159
Median household income
$140,374+23.6% vs. 2015–2019, before inflation
Average household income
$191,543
Median home value
$552,100
Jobs located here
201,609
Daytime population
369,052Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Somerset County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across New Jersey

Every New Jersey market ranked →

The highest-scoring counties in New Jersey for pizza places, numbered among those based in New Jersey, with Somerset County marked.

Top counties in New Jersey

Counties in New Jersey ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hunterdon County, NJ79397.7$7.1M+2.3%#99 of 2,090
2Sussex County, NJ79468.0$6.1M+2.9%#107 of 2,090
3Somerset County, NJ721007.6$7.2M+3.5%#243 of 2,090
4Essex County, NJ692387.4$5.7M+4.2%#343 of 2,090
5Union County, NJ671648.1$5.9M+5.0%#400 of 2,090
6Morris County, NJ661739.0$6.1M+3.2%#438 of 2,090
7Mercer County, NJ641349.3$5M+3.3%#513 of 2,090
8Burlington County, NJ6417810.0$4.7M+4.3%#516 of 2,090
9Hudson County, NJ632508.3$5.4M+1.8%#549 of 2,090
10Warren County, NJ624810.6$4.2M+3.2%#596 of 2,090

Other business types in Somerset County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Somerset County, NJ?

There are 100 pizza places on map listings in Somerset County as of September 2026. 30 of them (30%) are chain locations. The listings count pizza restaurants. Official counts show 285 businesses with payroll classed as limited-service restaurants in 2023, up 4.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 71 one-person businesses without payroll.

How much do households in Somerset County, NJ spend on food away from home?

About $718.6M a year, or $5,494 per household. That is 35% above the U.S. average (an index of 135, where 100 is the U.S. average). Spread across the 100 pizza places on map listings, it comes to $7.2M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 130,802 households in Somerset County and national spending patterns by income.

How does Somerset County, NJ compare with the U.S. for pizza places?

Somerset County has 7.6 pizza places per 10,000 households, 5% below the U.S. rate of 8.0. Spending per pizza place is $7.2M, 41% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Somerset County would have about 141, against 100 on map listings. There is one business with payroll in the industry for every 459 households, against one for every 478 across the U.S. The official count rose 4.0% from 2019 to 2023, against +6.1% for the U.S.

How fast is Somerset County, NJ growing?

Population estimates put Somerset County at 356,486 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 130,802 households. The median household income in Somerset County is $140,374 a year, 74% above the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Somerset County scores 72 for pizza places (upper middle), #243 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Somerset County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Somerset County

Screening a site or an acquisition in Somerset County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.