Metro area profile · North Carolina
Rocky Mount, NC metro area market data
How the Rocky Mount metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 148,486
- +2.8% since 2020
- Households
- 58,449
- Median household income
- $59,636
- +33.8% vs. 2015–2019, before inflation
- Median home value
- $167,800
- Jobs located here
- 55,119
- Highest market score
- 87
- Insurance agencies, #15 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Rocky Mount metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Rocky Mount metro area has an estimated 148,486 people and 58,449 households. Population estimates show the Rocky Mount metro area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
Relative to the U.S., household spending in the Rocky Mount metro area runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in the Rocky Mount metro area, insurance agencies (87), collision repair and body shops (77) and pet businesses (73) have the highest Groundwork market scores. For insurance agencies, that ranks #15 of 387 scored metro areas.
The Rocky Mount metro area takes in 2 counties: Nash County and Edgecombe County. Against the U.S., map listings per household run highest for convenience stores (95% above the U.S. rate) and lowest for real estate businesses (55% below the U.S. rate).
All 56 business types in the Rocky Mount metro area
Highest Groundwork market score first. Each score compares the Rocky Mount metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 87 | #15 of 387 | 59 | 10.1 | $2.6M | 208 | 38 |
| Collision repair and body shops | 77 | #23 of 381 | 11 | 1.9 | $5M | 162 | 8 |
| Pet businesses | 73 | #38 of 387 | 36 | 6.2 | $1.3M | 145 | 18 |
| Veterinarians | 72 | #47 of 384 | 11 | 1.9 | $4.2M | 153 | 10 |
| Pet grooming and boarding | 71 | #44 of 386 | 9 | 1.5 | $5.1M | 200 | 8 |
| Lawn, cleaning and pest control | 69 | #67 of 387 | 36 | 6.2 | $2.2M | 129 | 81 |
| Real estate | 68 | #43 of 387 | 101 | 17.3 | Index only | 185 | 66 |
| House cleaning | 68 | #57 of 375 | 10 | 1.7 | $7.8M | 121 | 22 |
| Chiropractors | 68 | #59 of 386 | 8 | 1.4 | $7.3M | 305 | 11 |
| Doctors, dentists and clinics | 67 | #65 of 387 | 285 | 48.8 | $205K | 134 | 121 |
| Auto repair shops | 67 | #74 of 387 | 106 | 18.1 | $517K | 116 | 47 |
| Landscaping and lawn care | 67 | #94 of 385 | 19 | 3.3 | $4.1M | 140 | 49 |
| Real estate agents and brokers | 66 | #55 of 387 | 86 | 14.7 | Index only | 172 | 32 |
| Auto repair and car care | 66 | #80 of 387 | 183 | 31.3 | $299K | 111 | 71 |
| Coffee shops and cafes | 65 | #76 of 387 | 39 | 6.7 | $5M | 134 | 18 |
| Pet stores | 64 | #91 of 382 | 7 | 1.2 | $6.5M | 145 | Under 3 |
| Physical therapy | 64 | #93 of 386 | 18 | 3.1 | $3.2M | 135 | 12 |
| Property management | 62 | #80 of 374 | 8 | 1.4 | Index only | 182 | 24 |
| Gyms, studios and classes | 62 | #86 of 387 | 47 | 8.0 | $718K | 108 | 13 |
| Roofing and gutters | 62 | #93 of 381 | 13 | 2.2 | $11.6M | 137 | 9 |
| Primary care and pediatrics | 62 | #105 of 387 | 24 | 4.1 | $2.4M | 137 | 47 |
| Restaurants and cafes | 61 | #122 of 387 | 473 | 80.9 | $410K | 111 | 208 |
| Dentists and orthodontists | 60 | #118 of 387 | 45 | 7.7 | $1.3M | 132 | 41 |
| Car washes and detailing | 60 | #120 of 387 | 17 | 2.9 | $3.2M | 128 | 10 |
| Bakeries and dessert shops | 59 | #128 of 387 | 40 | 6.8 | $4.8M | 117 | 21 |
| Sit-down restaurants | 55 | #144 of 387 | 263 | 45.0 | $738K | 111 | 83 |
| Optometrists and eye care | 54 | #157 of 386 | 18 | 3.1 | $3.2M | 104 | 6 |
| Home repair trades | 53 | #167 of 387 | 56 | 9.6 | $2.7M | 111 | 98 |
| Spas and skin care | 52 | #164 of 387 | 40 | 6.8 | $1.2M | 133 | Under 3 |
| Gyms | 51 | #181 of 387 | 28 | 4.8 | $1.2M | 93 | 13 |
| HVAC and plumbing | 51 | #188 of 387 | 31 | 5.3 | $4.9M | 102 | 45 |
| Pest control | 50 | #172 of 345 | 7 | 1.2 | $11.1M | 109 | 10 |
| Pizza | 50 | #192 of 387 | 39 | 6.7 | $5M | 98 | 104 |
| Fast food and sandwich shops | 47 | #218 of 387 | 72 | 12.3 | $2.7M | 88 | 104 |
| Salons, barbers and spas | 46 | #241 of 387 | 256 | 43.8 | $182K | 86 | 20 |
| Nail salons | 45 | #240 of 387 | 33 | 5.6 | $1.4M | 85 | 4 |
| Electricians | 44 | #234 of 383 | 12 | 2.1 | $12.5M | 104 | 44 |
| Hair salons | 42 | #271 of 387 | 138 | 23.6 | $338K | 79 | 12 |
| Laundromats | 41 | #230 of 364 | 6 | 1.0 | $16.4M | 131 | 7 |
| Martial arts and dance studios | 41 | #274 of 387 | 17 | 2.9 | $2M | 98 | Under 3 |
| Gas stations | 40 | #268 of 387 | 97 | 16.6 | $1.9M | 78 | 87 |
| Funeral homes | 39 | #257 of 377 | 24 | 4.1 | $375K | 55 | 8 |
| Dry cleaners | 36 | #209 of 272 | 8 | 1.4 | $12.3M | 79 | 4 |
| Clothing and shoe stores | 36 | #288 of 387 | 89 | 15.2 | $1.1M | 87 | 43 |
| Tire shops | 35 | #292 of 386 | 28 | 4.8 | $2M | 78 | 12 |
| Clothing, shoes and laundry | 34 | #297 of 387 | 120 | 20.5 | $820K | 93 | 54 |
| Child care and preschools | 29 | #332 of 387 | 26 | 4.4 | $815K | 81 | 45 |
| Convenience stores | 26 | #343 of 387 | 91 | 15.6 | $3.6M | 46 | 14 |
| Barbershops | 21 | #367 of 387 | 40 | 6.8 | $1.2M | 62 | Under 3 |
| Grocery and convenience stores | 20 | #364 of 387 | 170 | 29.1 | $1.9M | 57 | 47 |
| Grocery stores | 18 | #376 of 387 | 54 | 9.2 | $6.1M | 65 | 33 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.7 | Index only | 518 | 4 |
| Home inspectors | Not scored | Not scored | 3 | 0.5 | Index only | 103 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $27.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $29.2M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.3 | $16.9M | Too few | 13 |
Household spending in the Rocky Mount metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $54.8M | $937 | 98 |
| Gasoline and other fuels | $179.7M | $3,075 | 118 |
| Food away from home | $194M | $3,319 | 82 |
| Groceries | $327.9M | $5,610 | 89 |
| Personal care products and services | $46.7M | $798 | 79 |
| Child care and other personal services | $21.2M | $362 | 62 |
| Memberships, classes and admissions | $33.8M | $578 | 59 |
| Medical and dental services | $58.4M | $1,000 | 78 |
| Pets | $45.8M | $784 | 86 |
| Clothing, shoes and related services | $98.5M | $1,684 | 82 |
| Vehicle insurance | $153.8M | $2,632 | 134 |
| Home repairs, maintenance and insurance | $150.5M | $2,575 | 85 |
| Lawn care, cleaning and other household services | $77.7M | $1,329 | 94 |
| Rent and homeowner costs | $808M | $13,824 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Rocky Mount metro area
- Population, 2025 estimate
- 148,486+2.8% since 2020
- Households
- 58,449
- Median age
- 41.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,046 sq. mi.
- People per square mile
- 139
- Median household income
- $59,636+33.8% vs. 2015–2019, before inflation
- Average household income
- $79,773
- Median home value
- $167,800
- Jobs located here
- 55,119
- Daytime population
- 136,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rocky Mount metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Rocky Mount metro area 2
- Nash County, NC96,216 people
- Edgecombe County, NC48,736 people
Other markets based in North Carolina 12
- Charlotte-Concord-Gastonia, NC-SC metro area2,768,407 people
- Raleigh-Cary, NC metro area1,487,302 people
- Greensboro-High Point, NC metro area786,419 people
- Winston-Salem, NC metro area689,766 people
- Durham-Chapel Hill, NC metro area601,724 people
- Wilmington, NC metro area453,347 people
- Asheville, NC metro area414,711 people
- Fayetteville, NC metro area392,380 people
- Hickory-Lenoir-Morganton, NC metro area368,316 people
- Jacksonville, NC metro area207,906 people
- Greenville, NC metro area177,193 people
- Burlington, NC metro area176,893 people
Questions
How fast is the Rocky Mount, NC metro area growing?
Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income rose 33.8% from the 2015–2019 survey, before inflation.
How much do households in the Rocky Mount, NC metro area spend?
Households in the Rocky Mount metro area spend about $808M a year on rent and homeowner costs, $327.9M on groceries and $194M on food away from home. Set against the U.S., households in the Rocky Mount metro area spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in the Rocky Mount, NC metro area?
The highest Groundwork market scores in the Rocky Mount metro area are for insurance agencies (87), collision repair and body shops (77) and pet businesses (73). The Rocky Mount metro area ranks #15 of 387 scored metro areas for insurance agencies.
How does the Rocky Mount, NC metro area compare with the U.S.?
The median household income in the Rocky Mount metro area is $59,636 a year, 26% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $167,800, against $332,700 for the U.S. For its number of households, the Rocky Mount metro area has the most map listings, relative to the U.S., for convenience stores (95% above the U.S. rate) and the fewest for real estate businesses (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Rocky Mount metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Rocky Mount metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.