Groundwork

Pets · Metro area · North Carolina

Pet stores in the Rocky Mount, NC metro area

How the Rocky Mount, NC metro area compares with other metro areas and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #91 of 382 scored metro areas
#7 of 15 scored metro areas based in North Carolina

Listings
7
5 chain locations (71%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$45.8M
On pets · $784 a household
Spending per listing
$6.5M
45% above the U.S.
Listings per 10k households
1.2
40% below the U.S.
Population, 2025
148,486
+2.8% since 2020

See the pet stores around any address in the Rocky Mount metro area

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 7 pet stores in the Rocky Mount metro area. Of those, 5 are chain locations, or 71%, against 38% across the U.S. That comes to 1.2 for every 10,000 households, 40% below the U.S. rate of 2.0.

Household spending on pets in the Rocky Mount metro area comes to about $45.8M a year: $784 per household, 14% below the U.S. average. That works out to $6.5M per store, 45% above the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.

There is no official count of businesses with payroll classed as pet and pet supplies stores in the Rocky Mount metro area: counts under 3 aren’t published.

Between 2020 and 2025, the population of the Rocky Mount metro area grew 2.8%, in step with the U.S. (+3.1%). The Rocky Mount metro area scores 64 (upper middle) on the Groundwork market score for pet stores, ranking #91 of 382 scored metro areas and #7 of 15 scored metro areas based in North Carolina. That puts it in the top quarter of metro areas.

How the Rocky Mount metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Rocky Mount, NC metro area compared with North Carolina and the U.S.
MeasureRocky Mount metro areaNorth CarolinaU.S.
Listings per 10k households1.22.02.0
Spending per listing$6.5M$4.6M$4.5M
Households per official establishmentn/a12,70713,024
Official establishment growth, 2019–2023n/a+9.8%−1.6%
Population growth, 2020–2025+2.8%+7.2%+3.1%
Spending per household on pets$784$899$909
Median household income$59,636$72,388$80,734
Groundwork market score6458

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
75 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in the Rocky Mount metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rocky Mount metro area

Population, 2025 estimate
148,486+2.8% since 2020
Households
58,449
Median age
41.7
Homes lived in by their owners
63%
Vehicles per household
2.0
Land area
1,046 sq. mi.
People per square mile
139
Median household income
$59,636+33.8% vs. 2015–2019, before inflation
Average household income
$79,773
Median home value
$167,800
Jobs located here
55,119
Daytime population
136,134Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rocky Mount metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet stores across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for pet stores, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Rocky Mount metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Durham-Chapel Hill, NC82401.6$6.2M+7.5%#10 of 382
2Greenville, NC7491.2$6.5M+5.4%#25 of 382
3Raleigh-Cary, NC701252.2$5M+12.6%#55 of 382
4Goldsboro, NC6951.1$7.4M+3.8%#56 of 382
5Greensboro-High Point, NC69511.6$5.2M+4.1%#61 of 382
6Charlotte-Concord-Gastonia, NC-SC662172.0$4.9M+10.1%#78 of 382
Virginia Beach-Chesapeake-Norfolk, VA-NC651151.6$5.9M+0.9%#82 of 382
7Rocky Mount, NC6471.2$6.5M+2.8%#91 of 382
8Burlington, NC63121.7$4.8M+8.5%#101 of 382
9Winston-Salem, NC62511.8$4.6M+5.3%#109 of 382

Other business types in the Rocky Mount metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in the Rocky Mount, NC metro area?

There are 7 pet stores on map listings in the Rocky Mount metro area as of September 2026. 5 of them (71%) are chain locations. The listings count pet stores. No official count is published for pet and pet supplies stores in the Rocky Mount metro area: counts under 3 are left out.

How much do households in the Rocky Mount, NC metro area spend on pets?

About $45.8M a year, or $784 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 7 pet stores on map listings, it comes to $6.5M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 58,449 households in the Rocky Mount metro area and national spending patterns by income.

How does the Rocky Mount, NC metro area compare with the U.S. for pet stores?

The Rocky Mount metro area has 1.2 pet stores per 10,000 households, 40% below the U.S. rate of 2.0. Spending per store is $6.5M, 45% above the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, the Rocky Mount metro area would have about 10, against 7 on map listings.

How fast is the Rocky Mount, NC metro area growing?

Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rocky Mount metro area scores 64 for pet stores (upper middle), #91 of 382 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in the Rocky Mount metro area

Screening a site or an acquisition in the Rocky Mount metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.