County profile · North Carolina
Edgecombe County, NC market data
Population, household spending and competition for 56 business types in Edgecombe County, each scored against other counties.
- Population, 2025
- 49,121
- +0.7% since 2020
- Households
- 19,652
- Median household income
- $51,265
- +39.1% vs. 2015–2019, before inflation
- Median home value
- $125,100
- Jobs located here
- 12,843
- Highest market score
- 81
- Insurance agencies, #193 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Edgecombe County by name and distance, and the households and spending within reach. Or open the report at the center of Edgecombe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 49,121 people live in Edgecombe County, in 19,652 households. Between 2020 and 2025, the population of Edgecombe County grew 0.7%, slower than the U.S. (+3.1%). The median household income in Edgecombe County is $51,265 a year, 37% below the U.S. median of $80,734. That rose 39.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Edgecombe County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in Edgecombe County are for insurance agencies (81); auto repair and car care businesses (68); and lawn care, cleaning and pest control companies (67). Edgecombe County ranks #193 of 2,272 scored counties for insurance agencies.
Edgecombe County is part of the Rocky Mount metro area. For its number of households, Edgecombe County has the most map listings, relative to the U.S., for barbershops (64% above the U.S. rate) and the fewest for real estate businesses (71% below the U.S. rate).
All 56 business types in Edgecombe County
Highest Groundwork market score first. Each score compares Edgecombe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 81 | #193 of 2,272 | 12 | 6.1 | $4.1M | 330 | 8 |
| Auto repair and car care | 68 | #419 of 2,401 | 45 | 22.9 | $390K | 145 | 15 |
| Lawn, cleaning and pest control | 67 | #277 of 1,771 | 7 | 3.6 | $3.5M | 210 | 21 |
| Dentists and orthodontists | 67 | #326 of 1,886 | 7 | 3.6 | $2.7M | 271 | 7 |
| Real estate agents and brokers | 65 | #347 of 2,176 | 19 | 9.7 | Index only | 249 | 5 |
| Pizza | 64 | #498 of 2,090 | 8 | 4.1 | $7.6M | 150 | 26 |
| Auto repair shops | 64 | #553 of 2,378 | 29 | 14.8 | $605K | 136 | 14 |
| Real estate | 63 | #437 of 2,229 | 22 | 11.2 | Index only | 271 | 12 |
| Pet businesses | 63 | #527 of 2,200 | 7 | 3.6 | $2.1M | 234 | Under 3 |
| Primary care and pediatrics | 58 | #555 of 1,656 | 6 | 3.1 | $3.1M | 175 | 17 |
| Bakeries and dessert shops | 58 | #615 of 1,889 | 12 | 6.1 | $5.1M | 123 | 4 |
| Home repair trades | 56 | #724 of 2,057 | 15 | 7.6 | $3.1M | 129 | 26 |
| Restaurants and cafes | 56 | #918 of 2,405 | 144 | 73.3 | $424K | 114 | 49 |
| Clothing and shoe stores | 55 | #859 of 2,087 | 20 | 10.2 | $1.6M | 124 | 3 |
| Coffee shops and cafes | 53 | #891 of 2,063 | 15 | 7.6 | $4.1M | 110 | 4 |
| Gas stations | 53 | #1,026 of 2,358 | 26 | 13.2 | $2.2M | 94 | 25 |
| Sit-down restaurants | 53 | #1,040 of 2,405 | 81 | 41.2 | $753K | 114 | 19 |
| Tire shops | 52 | #719 of 1,530 | 6 | 3.1 | $2.9M | 117 | Under 3 |
| Fast food and sandwich shops | 52 | #1,065 of 2,222 | 20 | 10.2 | $3.1M | 100 | 26 |
| HVAC and plumbing | 50 | #857 of 1,707 | 11 | 5.6 | $4.3M | 90 | 10 |
| Gyms, studios and classes | 50 | #1,034 of 2,088 | 12 | 6.1 | $840K | 127 | Under 3 |
| Doctors, dentists and clinics | 50 | #1,170 of 2,394 | 86 | 43.8 | $217K | 142 | 24 |
| Clothing, shoes and laundry | 49 | #1,155 of 2,210 | 26 | 13.2 | $1.2M | 137 | 9 |
| Funeral homes | 48 | #769 of 1,472 | 9 | 4.6 | $346K | 51 | 3 |
| Nail salons | 47 | #772 of 1,328 | 6 | 3.1 | $2.4M | 147 | Under 3 |
| Spas and skin care | 44 | #1,080 of 1,769 | 11 | 5.6 | $1.3M | 153 | Under 3 |
| Salons, barbers and spas | 43 | #1,584 of 2,385 | 74 | 37.7 | $199K | 93 | 3 |
| Gyms | 42 | #1,182 of 1,792 | 8 | 4.1 | $1.3M | 97 | Under 3 |
| Child care and preschools | 37 | #1,158 of 1,611 | 7 | 3.6 | $919K | 92 | 14 |
| Convenience stores | 30 | #1,797 of 2,261 | 23 | 11.7 | $4.6M | 58 | 8 |
| Hair salons | 28 | #2,072 of 2,339 | 38 | 19.3 | $387K | 90 | Under 3 |
| Grocery and convenience stores | 21 | #2,198 of 2,402 | 56 | 28.5 | $1.9M | 56 | 21 |
| Grocery stores | 20 | #1,883 of 2,070 | 21 | 10.7 | $5M | 54 | 13 |
| Barbershops | 13 | #1,285 of 1,356 | 17 | 8.7 | $864K | 46 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.0 | $4.4M | 174 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.0 | $6.2M | 211 | 14 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.0 | $4.7M | 149 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 2.0 | $4.7M | 194 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.5 | $10.5M | 67 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.5 | $3.4M | 166 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.5 | $15.7M | 186 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.5 | $4.8M | 176 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.0 | $9.3M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.0 | $8.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.0 | $12.3M | Too few | 4 |
| Property management | Not scored | Not scored | 2 | 1.0 | Index only | Too few | 5 |
| Electricians | Not scored | Not scored | 1 | 0.5 | $47.2M | Too few | 13 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $31.4M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $24.7M | Too few | 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.5 | $14.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $14.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $10.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Edgecombe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.5M | $892 | 93 |
| Gasoline and other fuels | $58.2M | $2,962 | 114 |
| Food away from home | $61M | $3,105 | 76 |
| Groceries | $105.7M | $5,380 | 85 |
| Personal care products and services | $14.7M | $748 | 74 |
| Child care and other personal services | $6.4M | $327 | 56 |
| Memberships, classes and admissions | $10.1M | $513 | 52 |
| Medical and dental services | $18.7M | $950 | 74 |
| Pets | $14.4M | $733 | 81 |
| Clothing, shoes and related services | $31.4M | $1,598 | 78 |
| Vehicle insurance | $49.8M | $2,533 | 129 |
| Home repairs, maintenance and insurance | $47.2M | $2,400 | 80 |
| Lawn care, cleaning and other household services | $24.7M | $1,256 | 89 |
| Rent and homeowner costs | $258.2M | $13,137 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Edgecombe County
- Population, 2025 estimate
- 49,121+0.7% since 2020
- Households
- 19,652
- Median age
- 41.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 505 sq. mi.
- People per square mile
- 96
- Median household income
- $51,265+39.1% vs. 2015–2019, before inflation
- Average household income
- $68,605
- Median home value
- $125,100
- Jobs located here
- 12,843
- Daytime population
- 39,481Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Edgecombe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Edgecombe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
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- Wilson County, NC79,290 people
- Pitt County, NC177,193 people
- Greene County, NC20,486 people
- Halifax County, NC47,675 people
- Martin County, NC21,644 people
- Northampton County, NC16,931 people
- Franklin County, NC74,386 people
Questions
How fast is Edgecombe County, NC growing?
Population estimates put Edgecombe County at 49,121 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 19,652 households. Against the 2015–2019 survey, median household income rose 39.1%, before inflation.
How much do households in Edgecombe County, NC spend?
Households in Edgecombe County spend about $258.2M a year on rent and homeowner costs, $105.7M on groceries and $61M on food away from home. Relative to the U.S., household spending in Edgecombe County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in Edgecombe County, NC?
Of the business types scored in Edgecombe County, insurance agencies (81); auto repair and car care businesses (68); and lawn care, cleaning and pest control companies (67) have the highest Groundwork market scores. For insurance agencies, that ranks #193 of 2,272 scored counties.
How does Edgecombe County, NC compare with the U.S.?
Median household income in Edgecombe County is $51,265, 37% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $125,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for barbershops (64% above the U.S. rate) and lowest for real estate businesses (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Edgecombe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Edgecombe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Edgecombe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Edgecombe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.