Beauty and personal care · Metro area · North Carolina
Nail salons in the Rocky Mount, NC metro area
Competitor counts, household spending and official business counts for nail salons in the Rocky Mount, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #240 of 387 scored metro areas
#8 of 15 scored metro areas based in North Carolina
- Listings
- 33
- 11 chain locations (33%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $46.7M
- On personal care products and services · $798 a household
- Spending per listing
- $1.4M
- 15% below the U.S.
- Listings per 10k households
- 5.6
- 7% below the U.S.
- Population, 2025
- 148,486
- +2.8% since 2020
See the nail salons around any address in the Rocky Mount metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $798 per household (21% below the U.S. average), households in the Rocky Mount metro area spend about $46.7M a year on personal care products and services. That is about $1.4M of household spending for each salon on map listings, 15% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Rocky Mount metro area has 33 nail salons on map listings as of September 2026. Chain locations make up 33% of them, against 27% across the U.S. That is 5.6 per 10,000 households, 7% below the U.S. rate of 6.0.
Official counts show 4 businesses with payroll classed as nail salons in the Rocky Mount metro area in 2023. That is one for every 14,612 households, against one for every 3,754 across the U.S. Official counts also show 117 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as nail salons in the Rocky Mount metro area.
Population estimates show the Rocky Mount metro area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). For nail salons, the Rocky Mount metro area has a Groundwork market score of 45 (lower middle): #240 of 387 scored metro areas and #8 of 15 scored metro areas based in North Carolina.
How the Rocky Mount metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rocky Mount metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 6.4 | 6.0 |
| Spending per listing | $1.4M | $1.4M | $1.7M |
| Households per official establishment | 14,612 | 7,513 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +55.7% | +23.2% |
| Population growth, 2020–2025 | +2.8% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $798 | $897 | $1,005 |
| Median household income | $59,636 | $72,388 | $80,734 |
| Groundwork market score | 45 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 15
- Annual payroll, 2023
- $298K
- One-person businesses, 2023
- 117Businesses with no payroll
- Map listings, September 2026
- 3311 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as nail salons in the Rocky Mount metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rocky Mount metro area
- Population, 2025 estimate
- 148,486+2.8% since 2020
- Households
- 58,449
- Median age
- 41.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,046 sq. mi.
- People per square mile
- 139
- Median household income
- $59,636+33.8% vs. 2015–2019, before inflation
- Average household income
- $79,773
- Median home value
- $167,800
- Jobs located here
- 55,119
- Daytime population
- 136,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rocky Mount metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for nail salons, numbered among those based in North Carolina, with the Rocky Mount metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 68 | 126 | 5.1 | $1.9M | +7.5% | #52 of 387 |
| 2Raleigh-Cary, NC | 61 | 406 | 7.1 | $1.5M | +12.6% | #94 of 387 |
| 3Winston-Salem, NC | 53 | 163 | 5.8 | $1.5M | +5.3% | #167 of 387 |
| 4Wilmington, NC | 52 | 140 | 7.0 | $1.3M | +15.9% | #178 of 387 |
| 5Asheville, NC | 51 | 86 | 5.3 | $1.7M | +3.6% | #187 of 387 |
| 6Pinehurst-Southern Pines, NC | 48 | 31 | 7.0 | $1.3M | +10.3% | #213 of 387 |
| 7Charlotte-Concord-Gastonia, NC-SC | 48 | 779 | 7.2 | $1.3M | +10.1% | #214 of 387 |
| 8Rocky Mount, NC | 45 | 33 | 5.6 | $1.4M | +2.8% | #240 of 387 |
| 9Burlington, NC | 44 | 56 | 8.0 | $1M | +8.5% | #253 of 387 |
| 10Greensboro-High Point, NC | 41 | 235 | 7.4 | $1.1M | +4.1% | #284 of 387 |
Other business types in the Rocky Mount metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons42
- Barbershops21
- Nail salons45
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Rocky Mount, NC metro area?
Map listings as of September 2026 show 33 nail salons in the Rocky Mount metro area. 11 of them (33%) are chain locations. The listings count nail salons. Official counts show 4 businesses with payroll classed as nail salons in 2023. Another 117 one-person businesses have no payroll, by official counts.
How much do households in the Rocky Mount, NC metro area spend on personal care products and services?
About $46.7M a year, or $798 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 33 nail salons on map listings, it comes to $1.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 58,449 households in the Rocky Mount metro area and national spending patterns by income.
How does the Rocky Mount, NC metro area compare with the U.S. for nail salons?
The Rocky Mount metro area has 5.6 nail salons per 10,000 households, 7% below the U.S. rate of 6.0. Spending per salon is $1.4M, 15% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Rocky Mount metro area would have about 28, against 33 on map listings. There is one business with payroll in the industry for every 14,612 households, against one for every 3,754 across the U.S.
How fast is the Rocky Mount, NC metro area growing?
Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rocky Mount metro area scores 45 for nail salons (lower middle), #240 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Rocky Mount metro area
Screening a site or an acquisition in the Rocky Mount metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.