County profile · North Carolina
Nash County, NC market data
How Nash County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 99,365
- +3.9% since 2020
- Households
- 38,797
- Median household income
- $62,426
- +26.0% vs. 2015–2019, before inflation
- Median home value
- $191,000
- Jobs located here
- 42,276
- Highest market score
- 77
- Insurance agencies, #295 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Nash County by name and distance, and the households and spending within reach. Or open the report at the center of Nash County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nash County has an estimated 99,365 people and 38,797 households. Population estimates put the population change in Nash County from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). Median household income in Nash County is $62,426, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.
Relative to the U.S., household spending in Nash County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (62).
Of the business types scored in Nash County, insurance agencies (77), veterinarians (76) and collision repair and body shops (75) have the highest Groundwork market scores. For insurance agencies, that ranks #295 of 2,272 scored counties.
Nash County is part of the Rocky Mount metro area. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for real estate businesses (47% below the U.S. rate).
All 56 business types in Nash County
Highest Groundwork market score first. Each score compares Nash County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 77 | #295 of 2,272 | 47 | 12.1 | $2.2M | 176 | 30 |
| Veterinarians | 76 | #142 of 1,485 | 8 | 2.1 | $3.9M | 144 | 8 |
| Collision repair and body shops | 75 | #132 of 1,327 | 9 | 2.3 | $4.1M | 134 | 6 |
| Pet businesses | 75 | #158 of 2,200 | 29 | 7.5 | $1.1M | 123 | 15 |
| Pet grooming and boarding | 73 | #148 of 1,461 | 8 | 2.1 | $3.9M | 154 | 7 |
| Chiropractors | 70 | #223 of 1,490 | 6 | 1.5 | $6.6M | 277 | 9 |
| Coffee shops and cafes | 69 | #321 of 2,063 | 24 | 6.2 | $5.5M | 150 | 14 |
| Landscaping and lawn care | 68 | #280 of 1,493 | 15 | 3.9 | $3.5M | 121 | 35 |
| Roofing and gutters | 66 | #225 of 1,177 | 10 | 2.6 | $10.3M | 122 | 6 |
| Pet stores | 64 | #249 of 974 | 6 | 1.5 | $5.2M | 116 | Under 3 |
| Lawn, cleaning and pest control | 62 | #430 of 1,771 | 29 | 7.5 | $1.8M | 109 | 60 |
| Primary care and pediatrics | 62 | #463 of 1,656 | 18 | 4.6 | $2.2M | 124 | 30 |
| Auto repair shops | 62 | #667 of 2,378 | 77 | 19.8 | $484K | 109 | 33 |
| House cleaning | 61 | #225 of 847 | 8 | 2.1 | $6.6M | 104 | 18 |
| Property management | 61 | #271 of 910 | 6 | 1.5 | Index only | 165 | 16 |
| Physical therapy | 59 | #474 of 1,422 | 14 | 3.6 | $2.8M | 118 | 11 |
| HVAC and plumbing | 59 | #529 of 1,707 | 20 | 5.2 | $5.2M | 109 | 35 |
| Bakeries and dessert shops | 59 | #585 of 1,889 | 28 | 7.2 | $4.7M | 115 | 17 |
| Gyms, studios and classes | 58 | #692 of 2,088 | 35 | 9.0 | $677K | 102 | 11 |
| Optometrists and eye care | 56 | #531 of 1,302 | 14 | 3.6 | $2.8M | 91 | 4 |
| Funeral homes | 56 | #573 of 1,472 | 15 | 3.9 | $392K | 58 | 5 |
| Real estate agents and brokers | 56 | #750 of 2,176 | 67 | 17.3 | Index only | 151 | 27 |
| Car washes and detailing | 55 | #588 of 1,451 | 13 | 3.4 | $2.9M | 114 | 9 |
| Home repair trades | 55 | #783 of 2,057 | 41 | 10.6 | $2.5M | 104 | 72 |
| Auto repair and car care | 55 | #990 of 2,401 | 138 | 35.6 | $270K | 100 | 55 |
| Real estate | 54 | #867 of 2,229 | 79 | 20.4 | Index only | 161 | 54 |
| Sit-down restaurants | 53 | #1,044 of 2,405 | 182 | 46.9 | $731K | 110 | 64 |
| Restaurants and cafes | 53 | #1,054 of 2,405 | 329 | 84.8 | $404K | 109 | 159 |
| Spas and skin care | 50 | #884 of 1,769 | 29 | 7.5 | $1.1M | 126 | Under 3 |
| Gyms | 50 | #916 of 1,792 | 20 | 5.2 | $1.2M | 91 | 11 |
| Gas stations | 50 | #1,173 of 2,358 | 71 | 18.3 | $1.7M | 72 | 62 |
| Convenience stores | 49 | #1,178 of 2,261 | 68 | 17.5 | $3.3M | 41 | 6 |
| Doctors, dentists and clinics | 49 | #1,226 of 2,394 | 199 | 51.3 | $200K | 131 | 92 |
| Pest control | 48 | #376 of 699 | 6 | 1.5 | $8.8M | 86 | 7 |
| Pizza | 48 | #1,111 of 2,090 | 31 | 8.0 | $4.3M | 84 | 78 |
| Nail salons | 47 | #791 of 1,328 | 27 | 7.0 | $1.2M | 71 | 3 |
| Laundromats | 46 | #429 of 785 | 5 | 1.3 | $13.4M | 107 | 4 |
| Hair salons | 46 | #1,404 of 2,339 | 100 | 25.8 | $320K | 74 | 10 |
| Electricians | 45 | #704 of 1,160 | 11 | 2.8 | $9.4M | 78 | 31 |
| Fast food and sandwich shops | 45 | #1,346 of 2,222 | 52 | 13.4 | $2.6M | 84 | 78 |
| Salons, barbers and spas | 45 | #1,492 of 2,385 | 182 | 46.9 | $176K | 83 | 17 |
| Grocery stores | 42 | #1,301 of 2,070 | 33 | 8.5 | $6.7M | 72 | 20 |
| Grocery and convenience stores | 42 | #1,536 of 2,402 | 114 | 29.4 | $1.9M | 58 | 26 |
| Child care and preschools | 41 | #1,064 of 1,611 | 19 | 4.9 | $776K | 77 | 31 |
| Martial arts and dance studios | 40 | #937 of 1,334 | 14 | 3.6 | $1.7M | 84 | Under 3 |
| Dentists and orthodontists | 39 | #1,316 of 1,886 | 38 | 9.8 | $1M | 106 | 34 |
| Tire shops | 38 | #1,080 of 1,530 | 22 | 5.7 | $1.7M | 68 | 11 |
| Dry cleaners | 35 | #394 of 507 | 5 | 1.3 | $13.4M | 86 | Under 3 |
| Barbershops | 35 | #1,022 of 1,356 | 23 | 5.9 | $1.4M | 74 | Under 3 |
| Clothing and shoe stores | 34 | #1,600 of 2,087 | 69 | 17.8 | $972K | 76 | 38 |
| Clothing, shoes and laundry | 33 | #1,762 of 2,210 | 94 | 24.2 | $713K | 81 | 42 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.0 | Index only | 352 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $18.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $19.9M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $23.7M | Too few | 11 |
Household spending in Nash County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.2M | $960 | 100 |
| Gasoline and other fuels | $121.5M | $3,133 | 121 |
| Food away from home | $133M | $3,428 | 84 |
| Groceries | $222.2M | $5,727 | 91 |
| Personal care products and services | $32M | $824 | 82 |
| Child care and other personal services | $14.8M | $380 | 65 |
| Memberships, classes and admissions | $23.7M | $610 | 62 |
| Medical and dental services | $39.8M | $1,025 | 80 |
| Pets | $31.4M | $810 | 89 |
| Clothing, shoes and related services | $67M | $1,728 | 84 |
| Vehicle insurance | $104M | $2,681 | 137 |
| Home repairs, maintenance and insurance | $103.3M | $2,663 | 88 |
| Lawn care, cleaning and other household services | $53M | $1,366 | 97 |
| Rent and homeowner costs | $549.8M | $14,172 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Nash County
- Population, 2025 estimate
- 99,365+3.9% since 2020
- Households
- 38,797
- Median age
- 41.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.0
- Land area
- 540 sq. mi.
- People per square mile
- 178
- Median household income
- $62,426+26.0% vs. 2015–2019, before inflation
- Average household income
- $85,429
- Median home value
- $191,000
- Jobs located here
- 42,276
- Daytime population
- 96,653Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nash County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Nash County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Wilson County, NC79,290 people
- Edgecombe County, NC48,736 people
- Franklin County, NC74,386 people
- Halifax County, NC47,675 people
- Warren County, NC18,795 people
- Greene County, NC20,486 people
- Vance County, NC42,322 people
- Johnston County, NC234,263 people
Questions
How fast is Nash County, NC growing?
Population estimates put Nash County at 99,365 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 38,797 households. Median household income rose 26.0% from the 2015–2019 survey, before inflation.
How much do households in Nash County, NC spend?
Households in Nash County spend about $549.8M a year on rent and homeowner costs, $222.2M on groceries and $133M on food away from home. Set against the U.S., households in Nash County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (62).
Which business types have the highest market scores in Nash County, NC?
The highest Groundwork market scores in Nash County are for insurance agencies (77), veterinarians (76) and collision repair and body shops (75). Nash County ranks #295 of 2,272 scored counties for insurance agencies.
How does Nash County, NC compare with the U.S.?
The median household income in Nash County is $62,426 a year, 23% below the U.S. median of $80,734. The population rose 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $191,000, against $332,700 for the U.S. For its number of households, Nash County has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for real estate businesses (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Nash County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nash County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Nash County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nash County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.