Food and drink · Metro area · North Carolina
Bakeries and dessert shops in the Rocky Mount, NC metro area
How the Rocky Mount, NC metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #128 of 387 scored metro areas
#9 of 15 scored metro areas based in North Carolina
- Listings
- 40
- 16 chain locations (40%)
- Official establishments
- 21
- All snack bars and retail bakeries
- Household spending a year
- $194M
- On food away from home · $3,319 a household
- Spending per listing
- $4.8M
- 17% above the U.S.
- Listings per 10k households
- 6.8
- 31% below the U.S.
- Population, 2025
- 148,486
- +2.8% since 2020
See the bakeries and dessert shops around any address in the Rocky Mount metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 40 bakeries and dessert shops in the Rocky Mount metro area. Chain locations make up 40% of them, against 35% across the U.S. That is 6.8 per 10,000 households, 31% below the U.S. rate of 9.8.
At $3,319 per household (18% below the U.S. average), households in the Rocky Mount metro area spend about $194M a year on food away from home. Spread across 40 bakeries and dessert shops, that is $4.8M per shop, 17% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
The official count of businesses with payroll classed as snack bars and retail bakeries in the Rocky Mount metro area was 21 in 2023. That is one for every 2,783 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 15 one-person businesses have no payroll, by official counts.
Population estimates show the Rocky Mount metro area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). For bakeries and dessert shops, the Rocky Mount metro area has a Groundwork market score of 59 (upper middle): #128 of 387 scored metro areas and #9 of 15 scored metro areas based in North Carolina.
How the Rocky Mount metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rocky Mount metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 8.7 | 9.8 |
| Spending per listing | $4.8M | $4.3M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,783 | 1,703 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +24.6% |
| Population growth, 2020–2025 | +2.8% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,319 | $3,776 | $4,070 |
| Median household income | $59,636 | $72,388 | $80,734 |
| Groundwork market score | 59 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21All snack bars and retail bakeries
- Employees, 2023
- 201
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 15All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 4016 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Rocky Mount metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Rocky Mount metro area
- Population, 2025 estimate
- 148,486+2.8% since 2020
- Households
- 58,449
- Median age
- 41.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,046 sq. mi.
- People per square mile
- 139
- Median household income
- $59,636+33.8% vs. 2015–2019, before inflation
- Average household income
- $79,773
- Median home value
- $167,800
- Jobs located here
- 55,119
- Daytime population
- 136,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rocky Mount metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for bakeries and dessert shops, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Rocky Mount metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 79 | 192 | 7.7 | $5.4M | +7.5% | #8 of 387 |
| 2Raleigh-Cary, NC | 69 | 546 | 9.5 | $4.7M | +12.6% | #49 of 387 |
| 3Pinehurst-Southern Pines, NC | 68 | 37 | 8.4 | $4.8M | +10.3% | #53 of 387 |
| 4Jacksonville, NC | 67 | 46 | 6.1 | $5.7M | +6.0% | #58 of 387 |
| 5Winston-Salem, NC | 65 | 211 | 7.5 | $4.7M | +5.3% | #75 of 387 |
| 6Greenville, NC | 64 | 47 | 6.3 | $5.3M | +5.4% | #80 of 387 |
| 7Charlotte-Concord-Gastonia, NC-SC | 64 | 990 | 9.2 | $4.5M | +10.1% | #85 of 387 |
| 8Goldsboro, NC | 62 | 33 | 6.9 | $4.8M | +3.8% | #99 of 387 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 61 | 602 | 8.5 | $4.7M | +0.9% | #106 of 387 |
| 9Rocky Mount, NC | 59 | 40 | 6.8 | $4.8M | +2.8% | #128 of 387 |
Other business types in the Rocky Mount metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes61
- Sit-down restaurants55
- Fast food and sandwich shops47
- Pizza50
- Coffee shops and cafes65
- Bakeries and dessert shops59
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Rocky Mount, NC metro area?
The Rocky Mount metro area has 40 bakeries and dessert shops on map listings as of September 2026. 16 of them (40%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 21 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 15 one-person businesses without payroll.
How much do households in the Rocky Mount, NC metro area spend on food away from home?
About $194M a year, or $3,319 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 40 bakeries and dessert shops on map listings, it comes to $4.8M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 58,449 households in the Rocky Mount metro area and national spending patterns by income.
How does the Rocky Mount, NC metro area compare with the U.S. for bakeries and dessert shops?
The Rocky Mount metro area has 6.8 bakeries and dessert shops per 10,000 households, 31% below the U.S. rate of 9.8. Spending per shop is $4.8M, 17% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Rocky Mount metro area would have about 47, against 40 on map listings. There is one business with payroll in the industry for every 2,783 households, against one for every 1,369 across the U.S.
How fast is the Rocky Mount, NC metro area growing?
Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rocky Mount metro area scores 59 for bakeries and dessert shops (upper middle), #128 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Rocky Mount metro area
Screening a site or an acquisition in the Rocky Mount metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.