Metro area profile · North Carolina
Fayetteville, NC metro area market data
How the Fayetteville metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 395,412
- +1.6% since 2020
- Households
- 149,016
- Median household income
- $61,763
- Median home value
- $202,700
- Jobs located here
- 124,855
- Highest market score
- 82
- Insurance agencies, #26 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Fayetteville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Fayetteville metro area has an estimated 395,412 people and 149,016 households. Population estimates show the Fayetteville metro area grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Fayetteville metro area is $61,763, 23% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Fayetteville metro area runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in the Fayetteville metro area, insurance agencies (82), landscaping and lawn care companies (75) and chiropractors (69) have the highest Groundwork market scores. For insurance agencies, that ranks #26 of 387 scored metro areas.
The Fayetteville metro area takes in 2 counties: Cumberland County and Hoke County. Against the U.S., map listings per household run highest for barbershops (2.1 times the U.S. rate) and lowest for chiropractors (65% below the U.S. rate).
All 56 business types in the Fayetteville metro area
Highest Groundwork market score first. Each score compares the Fayetteville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 82 | #26 of 387 | 143 | 9.6 | $2.5M | 200 | 83 |
| Landscaping and lawn care | 75 | #34 of 385 | 47 | 3.2 | $4.3M | 146 | 60 |
| Chiropractors | 69 | #50 of 386 | 28 | 1.9 | $5.4M | 226 | 18 |
| Pet grooming and boarding | 69 | #53 of 386 | 29 | 1.9 | $4.1M | 160 | 17 |
| Pet businesses | 68 | #59 of 387 | 106 | 7.1 | $1.1M | 127 | 55 |
| Lawn, cleaning and pest control | 67 | #82 of 387 | 120 | 8.1 | $1.7M | 99 | 132 |
| Veterinarians | 63 | #97 of 384 | 36 | 2.4 | $3.3M | 120 | 29 |
| Home repair trades | 56 | #141 of 387 | 163 | 10.9 | $2.4M | 98 | 178 |
| Electricians | 56 | #145 of 383 | 31 | 2.1 | $12.6M | 105 | 68 |
| Doctors, dentists and clinics | 55 | #150 of 387 | 904 | 60.7 | $167K | 110 | 349 |
| HVAC and plumbing | 55 | #153 of 387 | 80 | 5.4 | $4.9M | 102 | 96 |
| Dentists and orthodontists | 53 | #169 of 387 | 138 | 9.3 | $1.1M | 111 | 90 |
| Roofing and gutters | 53 | #170 of 381 | 52 | 3.5 | $7.5M | 89 | 14 |
| Physical therapy | 53 | #171 of 386 | 59 | 4.0 | $2.6M | 107 | 36 |
| Yoga, Pilates and fitness studios | 51 | #154 of 347 | 18 | 1.2 | $4.9M | 121 | 36 |
| Pet stores | 50 | #189 of 382 | 27 | 1.8 | $4.4M | 96 | 9 |
| Coffee shops and cafes | 50 | #192 of 387 | 121 | 8.1 | $4.1M | 112 | 69 |
| Pest control | 48 | #185 of 345 | 24 | 1.6 | $8.3M | 82 | 15 |
| Collision repair and body shops | 47 | #217 of 381 | 42 | 2.8 | $3M | 99 | 26 |
| Oil change and quick lube | 46 | #173 of 290 | 8 | 0.5 | $16M | 116 | 13 |
| Bakeries and dessert shops | 46 | #233 of 387 | 112 | 7.5 | $4.5M | 108 | 76 |
| House cleaning | 42 | #255 of 375 | 49 | 3.3 | $4.1M | 64 | 57 |
| Mortgage brokers and lenders | 40 | #262 of 373 | 56 | 3.8 | Index only | 95 | 21 |
| Gas stations | 40 | #265 of 387 | 200 | 13.4 | $2.1M | 88 | 156 |
| Auto repair and car care | 40 | #276 of 387 | 587 | 39.4 | $218K | 81 | 175 |
| Auto repair shops | 40 | #278 of 387 | 348 | 23.4 | $367K | 83 | 117 |
| Primary care and pediatrics | 38 | #286 of 387 | 104 | 7.0 | $1.5M | 82 | 170 |
| Car washes and detailing | 38 | #295 of 387 | 89 | 6.0 | $1.4M | 57 | 8 |
| Urgent care and walk-in clinics | 36 | #154 of 197 | 7 | 0.5 | $21.6M | 88 | 12 |
| Home inspectors | 36 | #184 of 243 | 12 | 0.8 | Index only | 66 | 8 |
| Optometrists and eye care | 36 | #305 of 386 | 52 | 3.5 | $2.9M | 93 | 23 |
| Real estate agents and brokers | 36 | #324 of 387 | 402 | 27.0 | Index only | 95 | 134 |
| Sit-down restaurants | 35 | #310 of 387 | 785 | 52.7 | $638K | 96 | 256 |
| Real estate | 35 | #340 of 387 | 527 | 35.4 | Index only | 91 | 252 |
| Funeral homes | 32 | #297 of 377 | 34 | 2.3 | $486K | 72 | 15 |
| Laundromats | 31 | #296 of 364 | 19 | 1.3 | $13.3M | 107 | 19 |
| Grocery stores | 31 | #316 of 387 | 96 | 6.4 | $8.8M | 94 | 62 |
| Pizza | 31 | #328 of 387 | 101 | 6.8 | $5M | 98 | 358 |
| Restaurants and cafes | 30 | #333 of 387 | 1,438 | 96.5 | $349K | 94 | 692 |
| Property management | 30 | #349 of 374 | 57 | 3.8 | Index only | 66 | 71 |
| Clothing and shoe stores | 29 | #318 of 387 | 227 | 15.2 | $1.1M | 88 | 132 |
| Grocery and convenience stores | 28 | #332 of 387 | 319 | 21.4 | $2.6M | 78 | 103 |
| Gyms | 28 | #362 of 387 | 120 | 8.1 | $739K | 57 | 36 |
| Martial arts and dance studios | 28 | #367 of 387 | 76 | 5.1 | $1.2M | 58 | 27 |
| Gyms, studios and classes | 28 | #369 of 387 | 214 | 14.4 | $414K | 63 | 63 |
| Clothing, shoes and laundry | 27 | #332 of 387 | 306 | 20.5 | $828K | 94 | 176 |
| Hair salons | 27 | #371 of 387 | 430 | 28.9 | $280K | 65 | 64 |
| Convenience stores | 25 | #348 of 387 | 188 | 12.6 | $4.5M | 57 | 41 |
| Barbershops | 24 | #355 of 387 | 167 | 11.2 | $722K | 38 | 8 |
| Nail salons | 23 | #371 of 387 | 123 | 8.3 | $980K | 59 | 27 |
| Salons, barbers and spas | 22 | #383 of 387 | 924 | 62.0 | $130K | 61 | 151 |
| Tire shops | 19 | #365 of 386 | 83 | 5.6 | $1.5M | 62 | 35 |
| Child care and preschools | 17 | #376 of 387 | 106 | 7.1 | $522K | 52 | 119 |
| Spas and skin care | 16 | #385 of 387 | 186 | 12.5 | $648K | 74 | 50 |
| Dry cleaners | 15 | #267 of 272 | 24 | 1.6 | $10.6M | 67 | 25 |
| Fast food and sandwich shops | 15 | #374 of 387 | 272 | 18.3 | $1.8M | 60 | 358 |
Household spending in the Fayetteville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $127.9M | $858 | 90 |
| Gasoline and other fuels | $418M | $2,805 | 108 |
| Food away from home | $501.2M | $3,363 | 83 |
| Groceries | $842M | $5,650 | 89 |
| Personal care products and services | $120.5M | $809 | 80 |
| Child care and other personal services | $55.3M | $371 | 64 |
| Memberships, classes and admissions | $88.7M | $595 | 61 |
| Medical and dental services | $151.3M | $1,015 | 79 |
| Pets | $117.9M | $791 | 87 |
| Clothing, shoes and related services | $253.5M | $1,701 | 83 |
| Vehicle insurance | $358.4M | $2,405 | 123 |
| Home repairs, maintenance and insurance | $389.3M | $2,612 | 87 |
| Lawn care, cleaning and other household services | $200.3M | $1,344 | 95 |
| Rent and homeowner costs | $2.1B | $13,967 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fayetteville metro area
- Population, 2025 estimate
- 395,412+1.6% since 2020
- Households
- 149,016
- Median age
- 34.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 1,043 sq. mi.
- People per square mile
- 376
- Median household income
- $61,763
- Average household income
- $81,373
- Median home value
- $202,700
- Jobs located here
- 124,855
- Daytime population
- 386,104Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fayetteville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fayetteville metro area 2
- Cumberland County, NC338,545 people
- Hoke County, NC53,835 people
Other markets based in North Carolina 12
- Charlotte-Concord-Gastonia, NC-SC metro area2,768,407 people
- Raleigh-Cary, NC metro area1,487,302 people
- Greensboro-High Point, NC metro area786,419 people
- Winston-Salem, NC metro area689,766 people
- Durham-Chapel Hill, NC metro area601,724 people
- Wilmington, NC metro area453,347 people
- Asheville, NC metro area414,711 people
- Hickory-Lenoir-Morganton, NC metro area368,316 people
- Jacksonville, NC metro area207,906 people
- Greenville, NC metro area177,193 people
- Burlington, NC metro area176,893 people
- Rocky Mount, NC metro area144,952 people
Questions
How fast is the Fayetteville, NC metro area growing?
Population estimates put the Fayetteville metro area at 395,412 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 149,016 households.
How much do households in the Fayetteville, NC metro area spend?
Households in the Fayetteville metro area spend about $2.1B a year on rent and homeowner costs, $842M on groceries and $501.2M on food away from home. Set against the U.S., households in the Fayetteville metro area spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in the Fayetteville, NC metro area?
The highest Groundwork market scores in the Fayetteville metro area are for insurance agencies (82), landscaping and lawn care companies (75) and chiropractors (69). The Fayetteville metro area ranks #26 of 387 scored metro areas for insurance agencies.
How does the Fayetteville, NC metro area compare with the U.S.?
The median household income in the Fayetteville metro area is $61,763 a year, 23% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $202,700, against $332,700 for the U.S. For its number of households, the Fayetteville metro area has the most map listings, relative to the U.S., for barbershops (2.1 times the U.S. rate) and the fewest for chiropractors (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Fayetteville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fayetteville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Fayetteville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.