Auto · Metro area · North Carolina
Car washes and detailers in the Rocky Mount, NC metro area
How the Rocky Mount, NC metro area compares with other metro areas and the U.S. for car washes and detailers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #120 of 387 scored metro areas
#6 of 15 scored metro areas based in North Carolina
- Listings
- 17
- 8 chain locations (47%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $54.8M
- On vehicle maintenance and repairs · $937 a household
- Spending per listing
- $3.2M
- 28% above the U.S.
- Listings per 10k households
- 2.9
- 24% below the U.S.
- Population, 2025
- 148,486
- +2.8% since 2020
See the car washes and detailers around any address in the Rocky Mount metro area
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 17 car washes and detailers in the Rocky Mount metro area. 8 of them (47%) are chain locations, against 23% across the U.S. Per 10,000 households, that is 2.9, 24% below the U.S. rate of 3.8.
Households in the Rocky Mount metro area spend about $54.8M a year on vehicle maintenance and repairs, or $937 per household, 2% below the U.S. average. That is about $3.2M of household spending for each location on map listings, 28% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.
Official counts show 10 businesses with payroll classed as car washes in the Rocky Mount metro area in 2023. That is one for every 5,845 households, against one for every 6,523 across the U.S.
Population estimates show the Rocky Mount metro area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for car washes and detailers in the Rocky Mount metro area is 60 (upper middle), #120 of 387 scored metro areas and #6 of 15 scored metro areas based in North Carolina.
How the Rocky Mount metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rocky Mount metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.9 | 3.9 | 3.8 |
| Spending per listing | $3.2M | $2.4M | $2.5M |
| Households per official establishment | 5,845 | 6,963 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +8.7% | +16.7% |
| Population growth, 2020–2025 | +2.8% | +7.2% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $937 | $939 | $958 |
| Median household income | $59,636 | $72,388 | $80,734 |
| Groundwork market score | 60 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 69
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 178 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in the Rocky Mount metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rocky Mount metro area
- Population, 2025 estimate
- 148,486+2.8% since 2020
- Households
- 58,449
- Median age
- 41.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,046 sq. mi.
- People per square mile
- 139
- Median household income
- $59,636+33.8% vs. 2015–2019, before inflation
- Average household income
- $79,773
- Median home value
- $167,800
- Jobs located here
- 55,119
- Daytime population
- 136,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rocky Mount metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for car washes and detailers, numbered among those based in North Carolina, with the Rocky Mount metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinehurst-Southern Pines, NC | 83 | 12 | 2.7 | $3.5M | +10.3% | #1 of 387 |
| 2Durham-Chapel Hill, NC | 76 | 74 | 3.0 | $3M | +7.5% | #20 of 387 |
| 3Raleigh-Cary, NC | 67 | 206 | 3.6 | $2.7M | +12.6% | #70 of 387 |
| 4Winston-Salem, NC | 66 | 99 | 3.5 | $2.7M | +5.3% | #74 of 387 |
| 5Greenville, NC | 63 | 24 | 3.2 | $2.5M | +5.4% | #103 of 387 |
| 6Rocky Mount, NC | 60 | 17 | 2.9 | $3.2M | +2.8% | #120 of 387 |
| 7Burlington, NC | 58 | 31 | 4.4 | $2.1M | +8.5% | #140 of 387 |
| 8Jacksonville, NC | 57 | 33 | 4.4 | $2.1M | +6.0% | #152 of 387 |
| 9Charlotte-Concord-Gastonia, NC-SC | 56 | 420 | 3.9 | $2.4M | +10.1% | #156 of 387 |
| 10Greensboro-High Point, NC | 51 | 123 | 3.9 | $2.4M | +4.1% | #187 of 387 |
Other business types in the Rocky Mount metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care66
- Auto repair shops67
- Collision repair and body shops77
- Car washes and detailing60
- Tire shops35
- Oil change and quick lube
- Gas stations40
- Insurance agencies87
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in the Rocky Mount, NC metro area?
The Rocky Mount metro area has 17 car washes and detailers on map listings as of September 2026. 8 of them (47%) are chain locations. The listings count car washes and detailers. Official counts show 10 businesses with payroll classed as car washes in 2023.
How much do households in the Rocky Mount, NC metro area spend on vehicle maintenance and repairs?
About $54.8M a year, or $937 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 17 car washes and detailers on map listings, it comes to $3.2M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 58,449 households in the Rocky Mount metro area and national spending patterns by income.
How does the Rocky Mount, NC metro area compare with the U.S. for car washes and detailers?
The Rocky Mount metro area has 2.9 car washes and detailers per 10,000 households, 24% below the U.S. rate of 3.8. Spending per location is $3.2M, 28% above the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, the Rocky Mount metro area would have about 22, against 17 on map listings. There is one business with payroll in the industry for every 5,845 households, against one for every 6,523 across the U.S.
How fast is the Rocky Mount, NC metro area growing?
Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rocky Mount metro area scores 60 for car washes and detailers (upper middle), #120 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in the Rocky Mount metro area
Screening a site or an acquisition in the Rocky Mount metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.