Metro area profile · North Carolina
Greenville, NC metro area market data
How the Greenville metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 182,936
- +5.4% since 2020
- Households
- 74,533
- Median household income
- $58,188
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $208,900
- Jobs located here
- 82,213
- Highest market score
- 74
- Pet stores, #25 of 382 scored metro areas
A site report maps the competitors on map listings around any address in the Greenville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Greenville metro area has an estimated 182,936 people and 74,533 households. Population estimates put the population change in the Greenville metro area from 2020 to 2025 at +5.4%, faster than the U.S. (+3.1%). Median household income in the Greenville metro area is $58,188, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
Relative to the U.S., household spending in the Greenville metro area runs highest on vehicle insurance (an index of 118, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in the Greenville metro area, pet stores (74), pest control companies (72) and chiropractors (71) have the highest Groundwork market scores. For pet stores, that ranks #25 of 382 scored metro areas.
The Greenville metro area is made up of one county, Pitt County. Against the U.S., map listings per household run highest for funeral homes (71% above the U.S. rate) and lowest for chiropractors (50% below the U.S. rate).
All 56 business types in the Greenville metro area
Highest Groundwork market score first. Each score compares the Greenville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 74 | #25 of 382 | 9 | 1.2 | $6.5M | 143 | 4 |
| Pest control | 72 | #36 of 345 | 6 | 0.8 | $16.5M | 162 | 8 |
| Chiropractors | 71 | #43 of 386 | 20 | 2.7 | $3.8M | 157 | 10 |
| Lawn, cleaning and pest control | 70 | #64 of 387 | 54 | 7.2 | $1.8M | 109 | 100 |
| Landscaping and lawn care | 70 | #76 of 385 | 28 | 3.8 | $3.5M | 121 | 57 |
| Bakeries and dessert shops | 64 | #80 of 387 | 47 | 6.3 | $5.3M | 128 | 37 |
| Insurance agencies | 64 | #107 of 387 | 102 | 13.7 | $1.7M | 134 | 78 |
| Car washes and detailing | 63 | #103 of 387 | 24 | 3.2 | $2.5M | 101 | 6 |
| Optometrists and eye care | 60 | #103 of 386 | 21 | 2.8 | $3.6M | 114 | 10 |
| Pet businesses | 60 | #111 of 387 | 59 | 7.9 | $989K | 113 | 41 |
| Veterinarians | 59 | #125 of 384 | 17 | 2.3 | $3.4M | 126 | 22 |
| Dentists and orthodontists | 59 | #130 of 387 | 72 | 9.7 | $1M | 106 | 42 |
| Dry cleaners | 57 | #100 of 272 | 5 | 0.7 | $25.3M | 161 | 7 |
| HVAC and plumbing | 57 | #135 of 387 | 39 | 5.2 | $4.9M | 104 | 57 |
| Pet grooming and boarding | 56 | #150 of 386 | 22 | 3.0 | $2.7M | 104 | 15 |
| Gas stations | 56 | #159 of 387 | 82 | 11.0 | $2.4M | 103 | 61 |
| Home repair trades | 54 | #163 of 387 | 86 | 11.5 | $2.2M | 92 | 110 |
| Coffee shops and cafes | 54 | #165 of 387 | 66 | 8.9 | $3.8M | 102 | 30 |
| Auto repair and car care | 54 | #173 of 387 | 243 | 32.6 | $252K | 94 | 83 |
| Martial arts and dance studios | 53 | #155 of 387 | 21 | 2.8 | $2.1M | 105 | 16 |
| Physical therapy | 52 | #175 of 386 | 30 | 4.0 | $2.5M | 104 | 26 |
| House cleaning | 51 | #176 of 375 | 20 | 2.7 | $5M | 78 | 35 |
| Roofing and gutters | 50 | #196 of 381 | 26 | 3.5 | $7.4M | 88 | 13 |
| Auto repair shops | 46 | #240 of 387 | 157 | 21.1 | $390K | 88 | 63 |
| Electricians | 45 | #232 of 383 | 21 | 2.8 | $9.2M | 76 | 40 |
| Oil change and quick lube | 44 | #183 of 290 | 7 | 0.9 | $8.7M | 64 | 4 |
| Mortgage brokers and lenders | 44 | #233 of 373 | 30 | 4.0 | Index only | 88 | 10 |
| Pizza | 44 | #236 of 387 | 46 | 6.2 | $5.4M | 106 | 170 |
| Tire shops | 43 | #245 of 386 | 33 | 4.4 | $1.9M | 74 | 10 |
| Spas and skin care | 43 | #258 of 387 | 72 | 9.7 | $827K | 94 | 14 |
| Restaurants and cafes | 41 | #251 of 387 | 683 | 91.6 | $364K | 98 | 342 |
| Property management | 40 | #274 of 374 | 29 | 3.9 | Index only | 64 | 30 |
| Doctors, dentists and clinics | 39 | #286 of 387 | 646 | 86.7 | $116K | 76 | 216 |
| Real estate | 39 | #290 of 387 | 255 | 34.2 | Index only | 93 | 154 |
| Real estate agents and brokers | 39 | #291 of 387 | 192 | 25.8 | Index only | 99 | 93 |
| Primary care and pediatrics | 38 | #284 of 387 | 48 | 6.4 | $1.6M | 88 | 123 |
| Hair salons | 38 | #315 of 387 | 189 | 25.4 | $315K | 73 | 28 |
| Convenience stores | 37 | #284 of 387 | 73 | 9.8 | $5.7M | 72 | 19 |
| Grocery and convenience stores | 37 | #287 of 387 | 148 | 19.9 | $2.8M | 83 | 50 |
| Sit-down restaurants | 36 | #302 of 387 | 401 | 53.8 | $620K | 93 | 139 |
| Gyms, studios and classes | 36 | #315 of 387 | 82 | 11.0 | $543K | 82 | 43 |
| Funeral homes | 34 | #290 of 377 | 27 | 3.6 | $299K | 44 | 7 |
| Collision repair and body shops | 34 | #309 of 381 | 26 | 3.5 | $2.4M | 76 | 19 |
| Salons, barbers and spas | 34 | #345 of 387 | 385 | 51.7 | $155K | 73 | 65 |
| Grocery stores | 33 | #307 of 387 | 53 | 7.1 | $7.9M | 85 | 31 |
| Laundromats | 32 | #289 of 364 | 11 | 1.5 | $11.5M | 92 | 9 |
| Fast food and sandwich shops | 32 | #301 of 387 | 102 | 13.7 | $2.4M | 80 | 170 |
| Clothing and shoe stores | 32 | #307 of 387 | 125 | 16.8 | $1M | 80 | 70 |
| Gyms | 32 | #340 of 387 | 45 | 6.0 | $989K | 76 | 27 |
| Clothing, shoes and laundry | 31 | #314 of 387 | 174 | 23.3 | $726K | 82 | 86 |
| Nail salons | 30 | #359 of 387 | 56 | 7.5 | $1.1M | 64 | 14 |
| Yoga, Pilates and fitness studios | 27 | #327 of 347 | 16 | 2.1 | $2.8M | 69 | 27 |
| Child care and preschools | 27 | #347 of 387 | 46 | 6.2 | $610K | 61 | 55 |
| Barbershops | 21 | #369 of 387 | 60 | 8.1 | $992K | 53 | 7 |
| Home inspectors | Not scored | Not scored | 4 | 0.5 | Index only | 98 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $75.3M | Too few | 5 |
Household spending in the Greenville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $61.2M | $821 | 86 |
| Gasoline and other fuels | $200.5M | $2,690 | 104 |
| Food away from home | $248.5M | $3,334 | 82 |
| Groceries | $416.6M | $5,589 | 88 |
| Personal care products and services | $59.5M | $799 | 80 |
| Child care and other personal services | $28.1M | $377 | 65 |
| Memberships, classes and admissions | $44.5M | $597 | 61 |
| Medical and dental services | $75.3M | $1,010 | 78 |
| Pets | $58.4M | $783 | 86 |
| Clothing, shoes and related services | $126.3M | $1,694 | 82 |
| Vehicle insurance | $171.5M | $2,300 | 118 |
| Home repairs, maintenance and insurance | $192.6M | $2,584 | 86 |
| Lawn care, cleaning and other household services | $99.2M | $1,332 | 94 |
| Rent and homeowner costs | $1B | $13,855 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Greenville metro area
- Population, 2025 estimate
- 182,936+5.4% since 2020
- Households
- 74,533
- Median age
- 35.8
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 652 sq. mi.
- People per square mile
- 272
- Median household income
- $58,188+22.7% vs. 2015–2019, before inflation
- Average household income
- $80,802
- Median home value
- $208,900
- Jobs located here
- 82,213
- Daytime population
- 183,443Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Greenville metro area 1
- Pitt County, NC177,193 people
Other markets based in North Carolina 12
- Charlotte-Concord-Gastonia, NC-SC metro area2,768,407 people
- Raleigh-Cary, NC metro area1,487,302 people
- Greensboro-High Point, NC metro area786,419 people
- Winston-Salem, NC metro area689,766 people
- Durham-Chapel Hill, NC metro area601,724 people
- Wilmington, NC metro area453,347 people
- Asheville, NC metro area414,711 people
- Fayetteville, NC metro area392,380 people
- Hickory-Lenoir-Morganton, NC metro area368,316 people
- Jacksonville, NC metro area207,906 people
- Burlington, NC metro area176,893 people
- Rocky Mount, NC metro area144,952 people
Questions
How fast is the Greenville, NC metro area growing?
Population estimates put the Greenville metro area at 182,936 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 74,533 households. Median household income rose 22.7% from the 2015–2019 survey, before inflation.
How much do households in the Greenville, NC metro area spend?
Households in the Greenville metro area spend about $1B a year on rent and homeowner costs, $416.6M on groceries and $248.5M on food away from home. Set against the U.S., households in the Greenville metro area spend the most on vehicle insurance (an index of 118, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in the Greenville, NC metro area?
The highest Groundwork market scores in the Greenville metro area are for pet stores (74), pest control companies (72) and chiropractors (71). The Greenville metro area ranks #25 of 382 scored metro areas for pet stores.
How does the Greenville, NC metro area compare with the U.S.?
The median household income in the Greenville metro area is $58,188 a year, 28% below the U.S. median of $80,734. The population rose 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $208,900, against $332,700 for the U.S. For its number of households, the Greenville metro area has the most map listings, relative to the U.S., for funeral homes (71% above the U.S. rate) and the fewest for chiropractors (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Greenville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Greenville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.