Beauty and personal care · Metro area · North Carolina
Barbershops in the Rocky Mount, NC metro area
Competitor counts, household spending and official business counts for barbershops in the Rocky Mount, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #367 of 387 scored metro areas
#14 of 15 scored metro areas based in North Carolina
- Listings
- 40
- 1 chain location (3%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $46.7M
- On personal care products and services · $798 a household
- Spending per listing
- $1.2M
- 38% below the U.S.
- Listings per 10k households
- 6.8
- 28% above the U.S.
- Population, 2025
- 148,486
- +2.8% since 2020
See the barbershops around any address in the Rocky Mount metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For barbershops, the Rocky Mount metro area has a Groundwork market score of 21 (low): #367 of 387 scored metro areas and #14 of 15 scored metro areas based in North Carolina. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 40 barbershops in the Rocky Mount metro area. One of them (3%) is a chain location, against 12% across the U.S. That is 6.8 per 10,000 households, 28% above the U.S. rate of 5.3.
Household spending on personal care products and services in the Rocky Mount metro area comes to about $46.7M a year: $798 per household, 21% below the U.S. average. Spread across 40 barbershops, that is $1.2M per shop, 38% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in the Rocky Mount metro area: counts under 3 aren’t published. Population estimates show the Rocky Mount metro area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%).
How the Rocky Mount metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rocky Mount metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 5.6 | 5.3 |
| Spending per listing | $1.2M | $1.6M | $1.9M |
| Households per official establishment | n/a | 22,074 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +33.8% | +28.5% |
| Population growth, 2020–2025 | +2.8% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $798 | $897 | $1,005 |
| Median household income | $59,636 | $72,388 | $80,734 |
| Groundwork market score | 21 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 74Businesses with no payroll
- Map listings, September 2026
- 401 chain location
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Rocky Mount metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rocky Mount metro area
- Population, 2025 estimate
- 148,486+2.8% since 2020
- Households
- 58,449
- Median age
- 41.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,046 sq. mi.
- People per square mile
- 139
- Median household income
- $59,636+33.8% vs. 2015–2019, before inflation
- Average household income
- $79,773
- Median home value
- $167,800
- Jobs located here
- 55,119
- Daytime population
- 136,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rocky Mount metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for barbershops, numbered among those based in North Carolina, with the Rocky Mount metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 73 | 126 | 5.1 | $1.9M | +7.5% | #31 of 387 |
| 2Asheville, NC | 70 | 52 | 3.2 | $2.8M | +3.6% | #50 of 387 |
| 3Wilmington, NC | 69 | 79 | 4.0 | $2.3M | +15.9% | #60 of 387 |
| 4Winston-Salem, NC | 60 | 134 | 4.8 | $1.8M | +5.3% | #116 of 387 |
| 5Raleigh-Cary, NC | 57 | 323 | 5.6 | $1.9M | +12.6% | #135 of 387 |
| 6Pinehurst-Southern Pines, NC | 52 | 26 | 5.9 | $1.6M | +10.3% | #181 of 387 |
| 7Hickory-Lenoir-Morganton, NC | 50 | 64 | 4.3 | $1.9M | +3.2% | #193 of 387 |
| 8Charlotte-Concord-Gastonia, NC-SC | 47 | 637 | 5.9 | $1.6M | +10.1% | #225 of 387 |
| 9Greensboro-High Point, NC | 46 | 189 | 6.0 | $1.4M | +4.1% | #240 of 387 |
| 10Burlington, NC | 45 | 34 | 4.9 | $1.7M | +8.5% | #249 of 387 |
| 14Rocky Mount, NC | 21 | 40 | 6.8 | $1.2M | +2.8% | #367 of 387 |
Other business types in the Rocky Mount metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons42
- Barbershops21
- Nail salons45
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Rocky Mount, NC metro area?
There are 40 barbershops on map listings in the Rocky Mount metro area as of September 2026. One of them (3%) is a chain location. The listings count barbershops. No official count is published for barber shops in the Rocky Mount metro area: counts under 3 are left out. Official counts also show 74 one-person businesses without payroll.
How much do households in the Rocky Mount, NC metro area spend on personal care products and services?
About $46.7M a year, or $798 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 40 barbershops on map listings, it comes to $1.2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 58,449 households in the Rocky Mount metro area and national spending patterns by income.
How does the Rocky Mount, NC metro area compare with the U.S. for barbershops?
The Rocky Mount metro area has 6.8 barbershops per 10,000 households, 28% above the U.S. rate of 5.3. Spending per shop is $1.2M, 38% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Rocky Mount metro area would have about 25, against 40 on map listings.
How fast is the Rocky Mount, NC metro area growing?
Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rocky Mount metro area scores 21 for barbershops (low), #367 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Rocky Mount metro area
Screening a site or an acquisition in the Rocky Mount metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.