Metro area profile · North Carolina
Greensboro-High Point, NC metro area market data
Population, household spending and competition for 56 business types in the Greensboro-High Point metro area, each scored against other metro areas.
- Population, 2025
- 805,945
- +4.1% since 2020
- Households
- 317,045
- Median household income
- $65,565
- +28.8% vs. 2015–2019, before inflation
- Median home value
- $231,000
- Jobs located here
- 363,740
- Highest market score
- 73
- Chiropractors, #34 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Greensboro-High Point metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Greensboro-High Point metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 805,945 people live in the Greensboro-High Point metro area, in 317,045 households. Between 2020 and 2025, the population of the Greensboro-High Point metro area grew 4.1%, faster than the U.S. (+3.1%). The median household income in the Greensboro-High Point metro area is $65,565 a year, 19% below the U.S. median of $80,734. That rose 28.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Greensboro-High Point metro area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in the Greensboro-High Point metro area are for chiropractors (73), pet stores (69) and insurance agencies (69). The Greensboro-High Point metro area ranks #34 of 386 scored metro areas for chiropractors.
The Greensboro-High Point metro area takes in 3 counties: Guilford County, Randolph County and Rockingham County. For its number of households, the Greensboro-High Point metro area has the most map listings, relative to the U.S., for tire shops (32% above the U.S. rate) and the fewest for chiropractors (54% below the U.S. rate).
All 56 business types in the Greensboro-High Point metro area
Highest Groundwork market score first. Each score compares the Greensboro-High Point metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 73 | #34 of 386 | 78 | 2.5 | $4.3M | 180 | 49 |
| Pet stores | 69 | #61 of 382 | 51 | 1.6 | $5.2M | 115 | 18 |
| Insurance agencies | 69 | #84 of 387 | 459 | 14.5 | $1.8M | 139 | 330 |
| Coffee shops and cafes | 65 | #77 of 387 | 239 | 7.5 | $4.7M | 127 | 137 |
| Landscaping and lawn care | 62 | #124 of 385 | 161 | 5.1 | $2.8M | 94 | 294 |
| Pest control | 61 | #102 of 345 | 47 | 1.5 | $9.5M | 92 | 31 |
| Pet grooming and boarding | 61 | #115 of 386 | 113 | 3.6 | $2.3M | 92 | 48 |
| Electricians | 60 | #107 of 383 | 61 | 1.9 | $14.1M | 118 | 211 |
| Lawn, cleaning and pest control | 60 | #121 of 387 | 275 | 8.7 | $1.6M | 96 | 526 |
| Home inspectors | 58 | #72 of 243 | 13 | 0.4 | Index only | 134 | 21 |
| Pet businesses | 58 | #133 of 387 | 320 | 10.1 | $828K | 94 | 156 |
| Urgent care and walk-in clinics | 57 | #68 of 197 | 12 | 0.4 | $27.9M | 114 | 18 |
| House cleaning | 56 | #124 of 375 | 67 | 2.1 | $6.6M | 104 | 201 |
| Laundromats | 56 | #146 of 364 | 41 | 1.3 | $13.8M | 110 | 17 |
| Bakeries and dessert shops | 56 | #152 of 387 | 249 | 7.9 | $4.5M | 109 | 159 |
| Primary care and pediatrics | 55 | #155 of 387 | 181 | 5.7 | $1.9M | 104 | 309 |
| Mortgage brokers and lenders | 54 | #153 of 373 | 96 | 3.0 | Index only | 122 | 48 |
| Optometrists and eye care | 54 | #155 of 386 | 101 | 3.2 | $3.3M | 106 | 44 |
| Physical therapy | 54 | #163 of 386 | 140 | 4.4 | $2.4M | 100 | 87 |
| Restaurants and cafes | 53 | #170 of 387 | 2,855 | 90.1 | $393K | 106 | 1,387 |
| Veterinarians | 53 | #172 of 384 | 100 | 3.2 | $2.7M | 97 | 90 |
| Gas stations | 53 | #177 of 387 | 392 | 12.4 | $2.4M | 100 | 353 |
| Collision repair and body shops | 53 | #178 of 381 | 90 | 2.8 | $3.2M | 104 | 72 |
| Real estate | 52 | #162 of 387 | 913 | 28.8 | Index only | 116 | 621 |
| Real estate agents and brokers | 52 | #163 of 387 | 691 | 21.8 | Index only | 122 | 331 |
| Doctors, dentists and clinics | 52 | #176 of 387 | 2,383 | 75.2 | $141K | 92 | 752 |
| Car washes and detailing | 51 | #187 of 387 | 123 | 3.9 | $2.4M | 93 | 52 |
| Auto repair and car care | 49 | #212 of 387 | 1,161 | 36.6 | $249K | 93 | 442 |
| Oil change and quick lube | 48 | #163 of 290 | 28 | 0.9 | $10.3M | 75 | 23 |
| Pizza | 48 | #213 of 387 | 226 | 7.1 | $5M | 98 | 649 |
| Funeral homes | 47 | #195 of 377 | 70 | 2.2 | $613K | 90 | 40 |
| Sit-down restaurants | 47 | #213 of 387 | 1,580 | 49.8 | $710K | 107 | 591 |
| Home repair trades | 47 | #217 of 387 | 401 | 12.6 | $2.2M | 89 | 574 |
| Auto repair shops | 47 | #234 of 387 | 705 | 22.2 | $411K | 92 | 318 |
| Dentists and orthodontists | 46 | #218 of 387 | 345 | 10.9 | $971K | 99 | 245 |
| Roofing and gutters | 46 | #227 of 381 | 134 | 4.2 | $6.4M | 76 | 60 |
| Barbershops | 46 | #240 of 387 | 189 | 6.0 | $1.4M | 75 | 10 |
| HVAC and plumbing | 45 | #238 of 387 | 206 | 6.5 | $4.2M | 88 | 303 |
| Convenience stores | 44 | #238 of 387 | 278 | 8.8 | $6.6M | 84 | 82 |
| Fast food and sandwich shops | 43 | #241 of 387 | 434 | 13.7 | $2.6M | 85 | 649 |
| Clothing and shoe stores | 43 | #246 of 387 | 507 | 16.0 | $1.1M | 88 | 236 |
| Tire shops | 43 | #247 of 386 | 158 | 5.0 | $1.8M | 73 | 47 |
| Gyms | 42 | #265 of 387 | 192 | 6.1 | $1.1M | 83 | 95 |
| Clothing, shoes and laundry | 41 | #263 of 387 | 683 | 21.5 | $827K | 94 | 297 |
| Nail salons | 41 | #284 of 387 | 235 | 7.4 | $1.1M | 68 | 32 |
| Spas and skin care | 40 | #284 of 387 | 330 | 10.4 | $812K | 93 | 66 |
| Dry cleaners | 39 | #192 of 272 | 33 | 1.0 | $17.1M | 109 | 44 |
| Grocery and convenience stores | 38 | #280 of 387 | 619 | 19.5 | $3M | 88 | 240 |
| Property management | 38 | #287 of 374 | 113 | 3.6 | Index only | 73 | 168 |
| Yoga, Pilates and fitness studios | 37 | #291 of 347 | 63 | 2.0 | $3.3M | 81 | 95 |
| Gyms, studios and classes | 37 | #310 of 387 | 398 | 12.6 | $523K | 79 | 169 |
| Salons, barbers and spas | 36 | #330 of 387 | 1,696 | 53.5 | $158K | 74 | 270 |
| Child care and preschools | 35 | #297 of 387 | 183 | 5.8 | $708K | 71 | 210 |
| Martial arts and dance studios | 34 | #335 of 387 | 143 | 4.5 | $1.5M | 72 | 74 |
| Hair salons | 32 | #360 of 387 | 908 | 28.6 | $295K | 69 | 158 |
| Grocery stores | 28 | #334 of 387 | 245 | 7.7 | $7.5M | 81 | 158 |
Household spending in the Greensboro-High Point metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $289.5M | $913 | 95 |
| Gasoline and other fuels | $938.2M | $2,959 | 114 |
| Food away from home | $1.1B | $3,538 | 87 |
| Groceries | $1.8B | $5,801 | 92 |
| Personal care products and services | $267.9M | $845 | 84 |
| Child care and other personal services | $129.6M | $409 | 70 |
| Memberships, classes and admissions | $208M | $656 | 67 |
| Medical and dental services | $335M | $1,057 | 82 |
| Pets | $265.1M | $836 | 92 |
| Clothing, shoes and related services | $564.9M | $1,782 | 87 |
| Vehicle insurance | $803.4M | $2,534 | 129 |
| Home repairs, maintenance and insurance | $863M | $2,722 | 90 |
| Lawn care, cleaning and other household services | $444.3M | $1,401 | 99 |
| Rent and homeowner costs | $4.6B | $14,443 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Greensboro-High Point metro area
- Population, 2025 estimate
- 805,945+4.1% since 2020
- Households
- 317,045
- Median age
- 40.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 1,994 sq. mi.
- People per square mile
- 394
- Median household income
- $65,565+28.8% vs. 2015–2019, before inflation
- Average household income
- $90,179
- Median home value
- $231,000
- Jobs located here
- 363,740
- Daytime population
- 805,439Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greensboro-High Point metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Greensboro-High Point metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Greensboro-High Point metro area 3
- Guilford County, NC547,940 people
- Randolph County, NC146,348 people
- Rockingham County, NC92,131 people
Other markets based in North Carolina 12
- Charlotte-Concord-Gastonia, NC-SC metro area2,768,407 people
- Raleigh-Cary, NC metro area1,487,302 people
- Winston-Salem, NC metro area689,766 people
- Durham-Chapel Hill, NC metro area601,724 people
- Wilmington, NC metro area453,347 people
- Asheville, NC metro area414,711 people
- Fayetteville, NC metro area392,380 people
- Hickory-Lenoir-Morganton, NC metro area368,316 people
- Jacksonville, NC metro area207,906 people
- Greenville, NC metro area177,193 people
- Burlington, NC metro area176,893 people
- Rocky Mount, NC metro area144,952 people
Questions
How fast is the Greensboro-High Point, NC metro area growing?
Population estimates put the Greensboro-High Point metro area at 805,945 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 317,045 households. Against the 2015–2019 survey, median household income rose 28.8%, before inflation.
How much do households in the Greensboro-High Point, NC metro area spend?
Households in the Greensboro-High Point metro area spend about $4.6B a year on rent and homeowner costs, $1.8B on groceries and $1.1B on food away from home. Relative to the U.S., household spending in the Greensboro-High Point metro area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in the Greensboro-High Point, NC metro area?
Of the business types scored in the Greensboro-High Point metro area, chiropractors (73), pet stores (69) and insurance agencies (69) have the highest Groundwork market scores. For chiropractors, that ranks #34 of 386 scored metro areas.
How does the Greensboro-High Point, NC metro area compare with the U.S.?
Median household income in the Greensboro-High Point metro area is $65,565, 19% below the U.S. median of $80,734. The population rose 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $231,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (32% above the U.S. rate) and lowest for chiropractors (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Greensboro-High Point metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greensboro-High Point metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Greensboro-High Point metro area?
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The button opens the report at the center of the Greensboro-High Point metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.