Metro area profile · North Carolina
Jacksonville, NC metro area market data
Population, household spending and competition for 56 business types in the Jacksonville metro area, each scored against other metro areas.
- Population, 2025
- 217,175
- +6.0% since 2020
- Households
- 75,265
- Median household income
- $68,148
- +35.5% vs. 2015–2019, before inflation
- Median home value
- $236,400
- Jobs located here
- 48,126
- Highest market score
- 92
- Insurance agencies, #3 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Jacksonville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 217,175 people live in the Jacksonville metro area, in 75,265 households. Population estimates put the population change in the Jacksonville metro area from 2020 to 2025 at +6.0%, faster than the U.S. (+3.1%). The median household income in the Jacksonville metro area is $68,148 a year, 16% below the U.S. median of $80,734. That rose 35.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Jacksonville metro area spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in the Jacksonville metro area are for insurance agencies (92), electricians (80) and chiropractors (78). The Jacksonville metro area ranks #3 of 387 scored metro areas for insurance agencies.
The Jacksonville metro area is made up of one county, Onslow County. For its number of households, the Jacksonville metro area has the most map listings, relative to the U.S., for barbershops (92% above the U.S. rate) and the fewest for chiropractors (63% below the U.S. rate).
All 56 business types in the Jacksonville metro area
Highest Groundwork market score first. Each score compares the Jacksonville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 92 | #3 of 387 | 53 | 7.0 | $3.6M | 288 | 47 |
| Electricians | 80 | #7 of 383 | 12 | 1.6 | $17M | 142 | 29 |
| Chiropractors | 78 | #10 of 386 | 15 | 2.0 | $5.2M | 219 | 7 |
| Dentists and orthodontists | 77 | #13 of 387 | 52 | 6.9 | $1.5M | 154 | 35 |
| Doctors, dentists and clinics | 77 | #24 of 387 | 346 | 46.0 | $227K | 149 | 135 |
| Gas stations | 76 | #29 of 387 | 61 | 8.1 | $3.7M | 153 | 64 |
| Collision repair and body shops | 73 | #42 of 381 | 16 | 2.1 | $4.3M | 138 | 15 |
| Bakeries and dessert shops | 67 | #58 of 387 | 46 | 6.1 | $5.7M | 137 | 40 |
| Optometrists and eye care | 65 | #78 of 386 | 18 | 2.4 | $4.4M | 139 | 11 |
| Laundromats | 64 | #94 of 364 | 9 | 1.2 | $14.5M | 116 | 3 |
| Home repair trades | 62 | #106 of 387 | 94 | 12.5 | $2.2M | 90 | 91 |
| Primary care and pediatrics | 60 | #125 of 387 | 40 | 5.3 | $2M | 110 | 61 |
| Landscaping and lawn care | 59 | #145 of 385 | 49 | 6.5 | $2.1M | 73 | 49 |
| Pest control | 58 | #117 of 345 | 9 | 1.2 | $11.6M | 113 | 14 |
| Roofing and gutters | 57 | #137 of 381 | 35 | 4.7 | $5.8M | 69 | 4 |
| Grocery stores | 57 | #147 of 387 | 44 | 5.8 | $9.9M | 107 | 25 |
| Car washes and detailing | 57 | #152 of 387 | 33 | 4.4 | $2.1M | 82 | 7 |
| Oil change and quick lube | 56 | #120 of 290 | 6 | 0.8 | $11.4M | 83 | 5 |
| HVAC and plumbing | 56 | #142 of 387 | 47 | 6.2 | $4.4M | 91 | 58 |
| Clothing, shoes and laundry | 56 | #159 of 387 | 137 | 18.2 | $956K | 109 | 58 |
| Physical therapy | 55 | #153 of 386 | 33 | 4.4 | $2.4M | 99 | 21 |
| Lawn, cleaning and pest control | 55 | #158 of 387 | 82 | 10.9 | $1.3M | 76 | 105 |
| Auto repair and car care | 55 | #168 of 387 | 287 | 38.1 | $238K | 89 | 89 |
| Auto repair shops | 54 | #172 of 387 | 175 | 23.3 | $390K | 88 | 59 |
| Yoga, Pilates and fitness studios | 53 | #137 of 347 | 11 | 1.5 | $4.2M | 104 | 18 |
| Veterinarians | 53 | #175 of 384 | 26 | 3.5 | $2.4M | 87 | 18 |
| Pet stores | 52 | #173 of 382 | 14 | 1.9 | $4.4M | 97 | 6 |
| Grocery and convenience stores | 52 | #189 of 387 | 143 | 19.0 | $3M | 90 | 39 |
| Convenience stores | 52 | #189 of 387 | 65 | 8.6 | $6.7M | 85 | 14 |
| Clothing and shoe stores | 52 | #195 of 387 | 104 | 13.8 | $1.3M | 99 | 51 |
| Coffee shops and cafes | 51 | #184 of 387 | 73 | 9.7 | $3.6M | 97 | 35 |
| Child care and preschools | 50 | #194 of 387 | 33 | 4.4 | $863K | 86 | 37 |
| Sit-down restaurants | 49 | #199 of 387 | 384 | 51.0 | $681K | 103 | 129 |
| Home inspectors | 48 | #136 of 243 | 5 | 0.7 | Index only | 82 | 5 |
| Funeral homes | 47 | #197 of 377 | 13 | 1.7 | $533K | 79 | 5 |
| House cleaning | 46 | #235 of 375 | 24 | 3.2 | $4.3M | 68 | 42 |
| Gyms | 46 | #241 of 387 | 47 | 6.2 | $992K | 76 | 18 |
| Restaurants and cafes | 45 | #221 of 387 | 709 | 94.2 | $369K | 100 | 342 |
| Mortgage brokers and lenders | 44 | #230 of 373 | 29 | 3.9 | Index only | 95 | 15 |
| Property management | 44 | #238 of 374 | 30 | 4.0 | Index only | 65 | 29 |
| Hair salons | 44 | #253 of 387 | 188 | 25.0 | $335K | 78 | 26 |
| Spas and skin care | 41 | #272 of 387 | 69 | 9.2 | $913K | 104 | 21 |
| Salons, barbers and spas | 38 | #319 of 387 | 390 | 51.8 | $162K | 76 | 66 |
| Nail salons | 38 | #319 of 387 | 49 | 6.5 | $1.3M | 77 | 14 |
| Gyms, studios and classes | 37 | #312 of 387 | 97 | 12.9 | $481K | 73 | 36 |
| Pet businesses | 36 | #299 of 387 | 94 | 12.5 | $656K | 75 | 49 |
| Tire shops | 35 | #294 of 386 | 38 | 5.0 | $1.8M | 72 | 16 |
| Real estate | 35 | #342 of 387 | 339 | 45.0 | Index only | 74 | 168 |
| Real estate agents and brokers | 32 | #360 of 387 | 275 | 36.5 | Index only | 72 | 106 |
| Pizza | 31 | #330 of 387 | 66 | 8.8 | $4M | 78 | 175 |
| Martial arts and dance studios | 30 | #351 of 387 | 39 | 5.2 | $1.2M | 59 | 18 |
| Fast food and sandwich shops | 29 | #321 of 387 | 118 | 15.7 | $2.2M | 73 | 175 |
| Pet grooming and boarding | 29 | #338 of 386 | 39 | 5.2 | $1.6M | 62 | 25 |
| Barbershops | 28 | #341 of 387 | 77 | 10.2 | $818K | 43 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 0.3 | $65.5M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Jacksonville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $68.2M | $907 | 95 |
| Gasoline and other fuels | $222.9M | $2,962 | 114 |
| Food away from home | $261.7M | $3,477 | 85 |
| Groceries | $435.8M | $5,790 | 92 |
| Personal care products and services | $63M | $837 | 83 |
| Child care and other personal services | $28.5M | $378 | 65 |
| Memberships, classes and admissions | $46.6M | $619 | 63 |
| Medical and dental services | $78.6M | $1,044 | 81 |
| Pets | $61.7M | $819 | 90 |
| Clothing, shoes and related services | $130.9M | $1,739 | 85 |
| Vehicle insurance | $191.5M | $2,544 | 130 |
| Home repairs, maintenance and insurance | $204.6M | $2,718 | 90 |
| Lawn care, cleaning and other household services | $104.1M | $1,383 | 98 |
| Rent and homeowner costs | $1.1B | $14,353 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jacksonville metro area
- Population, 2025 estimate
- 217,175+6.0% since 2020
- Households
- 75,265
- Median age
- 30.9
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 762 sq. mi.
- People per square mile
- 273
- Median household income
- $68,148+35.5% vs. 2015–2019, before inflation
- Average household income
- $85,766
- Median home value
- $236,400
- Jobs located here
- 48,126
- Daytime population
- 192,000Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jacksonville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jacksonville metro area 1
- Onslow County, NC207,906 people
Other markets based in North Carolina 12
- Charlotte-Concord-Gastonia, NC-SC metro area2,768,407 people
- Raleigh-Cary, NC metro area1,487,302 people
- Greensboro-High Point, NC metro area786,419 people
- Winston-Salem, NC metro area689,766 people
- Durham-Chapel Hill, NC metro area601,724 people
- Wilmington, NC metro area453,347 people
- Asheville, NC metro area414,711 people
- Fayetteville, NC metro area392,380 people
- Hickory-Lenoir-Morganton, NC metro area368,316 people
- Greenville, NC metro area177,193 people
- Burlington, NC metro area176,893 people
- Rocky Mount, NC metro area144,952 people
Questions
How fast is the Jacksonville, NC metro area growing?
Population estimates put the Jacksonville metro area at 217,175 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 75,265 households. Against the 2015–2019 survey, median household income rose 35.5%, before inflation.
How much do households in the Jacksonville, NC metro area spend?
Households in the Jacksonville metro area spend about $1.1B a year on rent and homeowner costs, $435.8M on groceries and $261.7M on food away from home. Relative to the U.S., household spending in the Jacksonville metro area runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in the Jacksonville, NC metro area?
Of the business types scored in the Jacksonville metro area, insurance agencies (92), electricians (80) and chiropractors (78) have the highest Groundwork market scores. For insurance agencies, that ranks #3 of 387 scored metro areas.
How does the Jacksonville, NC metro area compare with the U.S.?
Median household income in the Jacksonville metro area is $68,148, 16% below the U.S. median of $80,734. The population rose 6.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $236,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for barbershops (92% above the U.S. rate) and lowest for chiropractors (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Jacksonville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jacksonville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Jacksonville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.