Real estate · Metro area · North Carolina
Real estate businesses in the Rocky Mount, NC metro area
Competitor counts, household spending and official business counts for real estate businesses in the Rocky Mount, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #43 of 387 scored metro areas
#1 of 15 scored metro areas based in North Carolina
- Listings
- 101
- 4 chain locations (4%)
- Official establishments
- 66
- +8.2% since 2019
- Household spending a year
- $808M
- On rent and homeowner costs · $13,824 a household
- Housing spending per listing (U.S. = 100)
- 185
- 85% above the U.S.
- Listings per 10k households
- 17.3
- 55% below the U.S.
- Population, 2025
- 148,486
- +2.8% since 2020
See the real estate businesses around any address in the Rocky Mount metro area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $13,824 per household (17% below the U.S. average), households in the Rocky Mount metro area spend about $808M a year on rent and homeowner costs. Housing spending per office is 85% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 101 real estate businesses on map listings in the Rocky Mount metro area as of September 2026. 4 of them (4%) are chain locations, against 6% across the U.S. That is 17.3 per 10,000 households, 55% below the U.S. rate of 38.5.
Official counts show 66 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Rocky Mount metro area in 2023, up 8.2% from 2019. That is one for every 886 households, against one for every 414 across the U.S. Another 371 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Rocky Mount metro area.
Population estimates show the Rocky Mount metro area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). For real estate businesses, the Rocky Mount metro area has a Groundwork market score of 68 (upper middle): #43 of 387 scored metro areas and #1 of 15 scored metro areas based in North Carolina. That puts it in the top quarter of metro areas.
How the Rocky Mount metro area compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Rocky Mount metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 37.8 | 38.5 |
| Housing spending per listing (U.S. = 100) | 185 | 92 | 100 |
| Households per official establishment | 886 | 378 | 414 |
| Official establishment growth, 2019–2023 | +8.2% | +20.8% | +15.8% |
| Population growth, 2020–2025 | +2.8% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,824 | $15,139 | $16,661 |
| Median household income | $59,636 | $72,388 | $80,734 |
| Groundwork market score | 68 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 66+8.2% over the period
- Employees, 2023
- 157
- Annual payroll, 2023
- $7.4M
- One-person businesses, 2023
- 371Businesses with no payroll
- Map listings, September 2026
- 1014 chain locations
- Listings at the U.S. rate for this spending
- 187The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Rocky Mount metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rocky Mount metro area
- Population, 2025 estimate
- 148,486+2.8% since 2020
- Households
- 58,449
- Median age
- 41.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,046 sq. mi.
- People per square mile
- 139
- Median household income
- $59,636+33.8% vs. 2015–2019, before inflation
- Average household income
- $79,773
- Median home value
- $167,800
- Jobs located here
- 55,119
- Daytime population
- 136,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rocky Mount metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for real estate businesses, numbered among those based in North Carolina, with the Rocky Mount metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rocky Mount, NC | 68 | 101 | 17.3 | 185 | +2.8% | #43 of 387 |
| 2Winston-Salem, NC | 63 | 701 | 24.9 | 134 | +5.3% | #68 of 387 |
| 3Burlington, NC | 63 | 180 | 25.7 | 129 | +8.5% | #70 of 387 |
| 4Goldsboro, NC | 63 | 119 | 25.0 | 128 | +3.8% | #71 of 387 |
| 5Hickory-Lenoir-Morganton, NC | 62 | 298 | 19.9 | 163 | +3.2% | #76 of 387 |
| 6Durham-Chapel Hill, NC | 59 | 773 | 31.1 | 121 | +7.5% | #103 of 387 |
| 7Greensboro-High Point, NC | 52 | 913 | 28.8 | 116 | +4.1% | #162 of 387 |
| 8Raleigh-Cary, NC | 40 | 3,059 | 53.3 | 75 | +12.6% | #283 of 387 |
| 9Greenville, NC | 39 | 255 | 34.2 | 93 | +5.4% | #290 of 387 |
| 10Charlotte-Concord-Gastonia, NC-SC | 39 | 4,825 | 44.8 | 83 | +10.1% | #294 of 387 |
Other business types in the Rocky Mount metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Rocky Mount, NC metro area?
As of September 2026, map listings count 101 real estate businesses in the Rocky Mount metro area. 4 of them (4%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 66 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 8.2% from 2019. Official counts list 371 one-person businesses without payroll.
How much do households in the Rocky Mount, NC metro area spend on rent and homeowner costs?
About $808M a year, or $13,824 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 101 real estate businesses on map listings, housing spending per office is 85% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 58,449 households in the Rocky Mount metro area and national spending patterns by income.
How does the Rocky Mount, NC metro area compare with the U.S. for real estate businesses?
The Rocky Mount metro area has 17.3 real estate businesses per 10,000 households, 55% below the U.S. rate of 38.5. The index of housing spending per office is 185, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Rocky Mount metro area would have about 187, against 101 on map listings. There is one business with payroll in the industry for every 886 households, against one for every 414 across the U.S. The official count rose 8.2% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Rocky Mount, NC metro area growing?
Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rocky Mount metro area scores 68 for real estate businesses (upper middle), #43 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Rocky Mount metro area
Screening a site or an acquisition in the Rocky Mount metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.