Groceries and convenience · Metro area · North Carolina
Convenience stores in the Rocky Mount, NC metro area
How the Rocky Mount, NC metro area compares with other metro areas and the U.S. for convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #343 of 387 scored metro areas
#13 of 15 scored metro areas based in North Carolina
- Listings
- 91
- 51 chain locations (56%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $327.9M
- On groceries · $5,610 a household
- Spending per listing
- $3.6M
- 54% below the U.S.
- Listings per 10k households
- 15.6
- 95% above the U.S.
- Population, 2025
- 148,486
- +2.8% since 2020
See the convenience stores around any address in the Rocky Mount metro area
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For convenience stores, the Rocky Mount metro area has a Groundwork market score of 26 (lower middle): #343 of 387 scored metro areas and #13 of 15 scored metro areas based in North Carolina. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 91 convenience stores in the Rocky Mount metro area. 51 of them (56%) are chain locations, against 60% across the U.S. That is 15.6 per 10,000 households, 95% above the U.S. rate of 8.0.
Household spending on groceries in the Rocky Mount metro area comes to about $327.9M a year: $5,610 per household, 11% below the U.S. average. That works out to $3.6M per store, 54% below the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.
In 2023, official counts showed 14 businesses with payroll in the Rocky Mount metro area classed as convenience stores. That is one for every 4,175 households, against one for every 3,493 across the U.S. Population estimates put the population change in the Rocky Mount metro area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%).
How the Rocky Mount metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rocky Mount metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.6 | 9.3 | 8.0 |
| Spending per listing | $3.6M | $6.5M | $7.9M |
| Households per official establishment | 4,175 | 4,711 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +20.6% | +22.0% |
| Population growth, 2020–2025 | +2.8% | +7.2% | +3.1% |
| Spending per household on groceries | $5,610 | $6,016 | $6,319 |
| Median household income | $59,636 | $72,388 | $80,734 |
| Groundwork market score | 26 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 36
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9151 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in the Rocky Mount metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rocky Mount metro area
- Population, 2025 estimate
- 148,486+2.8% since 2020
- Households
- 58,449
- Median age
- 41.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,046 sq. mi.
- People per square mile
- 139
- Median household income
- $59,636+33.8% vs. 2015–2019, before inflation
- Average household income
- $79,773
- Median home value
- $167,800
- Jobs located here
- 55,119
- Daytime population
- 136,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rocky Mount metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for convenience stores, numbered among those based in North Carolina, with the Rocky Mount metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Raleigh-Cary, NC | 84 | 376 | 6.5 | $10.2M | +12.6% | #8 of 387 |
| 2Charlotte-Concord-Gastonia, NC-SC | 68 | 882 | 8.2 | $7.7M | +10.1% | #73 of 387 |
| 3Durham-Chapel Hill, NC | 67 | 209 | 8.4 | $7.6M | +7.5% | #77 of 387 |
| 4Pinehurst-Southern Pines, NC | 65 | 42 | 9.5 | $6.5M | +10.3% | #98 of 387 |
| 5Asheville, NC | 62 | 118 | 7.3 | $8.2M | +3.6% | #117 of 387 |
| 6Wilmington, NC | 61 | 201 | 10.1 | $6.1M | +15.9% | #124 of 387 |
| 7Winston-Salem, NC | 58 | 215 | 7.6 | $7.6M | +5.3% | #151 of 387 |
| 8Jacksonville, NC | 52 | 65 | 8.6 | $6.7M | +6.0% | #189 of 387 |
| 9Burlington, NC | 51 | 64 | 9.1 | $6.3M | +8.5% | #198 of 387 |
| 10Greensboro-High Point, NC | 44 | 278 | 8.8 | $6.6M | +4.1% | #238 of 387 |
| 13Rocky Mount, NC | 26 | 91 | 15.6 | $3.6M | +2.8% | #343 of 387 |
Other business types in the Rocky Mount metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores20
- Grocery stores18
- Convenience stores26
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in the Rocky Mount, NC metro area?
There are 91 convenience stores on map listings in the Rocky Mount metro area as of September 2026. 51 of them (56%) are chain locations. The listings count convenience stores without fuel. Official counts show 14 businesses with payroll classed as convenience stores in 2023.
How much do households in the Rocky Mount, NC metro area spend on groceries?
About $327.9M a year, or $5,610 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 91 convenience stores on map listings, it comes to $3.6M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 58,449 households in the Rocky Mount metro area and national spending patterns by income.
How does the Rocky Mount, NC metro area compare with the U.S. for convenience stores?
The Rocky Mount metro area has 15.6 convenience stores per 10,000 households, 95% above the U.S. rate of 8.0. Spending per store is $3.6M, 54% below the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, the Rocky Mount metro area would have about 42, against 91 on map listings. There is one business with payroll in the industry for every 4,175 households, against one for every 3,493 across the U.S.
How fast is the Rocky Mount, NC metro area growing?
Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rocky Mount metro area scores 26 for convenience stores (lower middle), #343 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in the Rocky Mount metro area
Screening a site or an acquisition in the Rocky Mount metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.