Child care · Metro area · North Carolina
Child care centers and preschools in the Rocky Mount, NC metro area
Competitor counts, household spending and official business counts for child care centers and preschools in the Rocky Mount, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #332 of 387 scored metro areas
#13 of 15 scored metro areas based in North Carolina
- Listings
- 26
- 0 chain locations (0%)
- Official establishments
- 45
- +9.8% since 2019
- Household spending a year
- $21.2M
- On child care and other personal services · $362 a household
- Spending per listing
- $815K
- 19% below the U.S.
- Listings per 10k households
- 4.4
- 24% below the U.S.
- Population, 2025
- 148,486
- +2.8% since 2020
See the child care centers and preschools around any address in the Rocky Mount metro area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Rocky Mount metro area scores 29 (lower middle) on the Groundwork market score for child care centers and preschools, ranking #332 of 387 scored metro areas and #13 of 15 scored metro areas based in North Carolina. That puts it in the bottom quarter of metro areas.
Household spending on child care and other personal services in the Rocky Mount metro area comes to about $21.2M a year: $362 per household, 38% below the U.S. average. Spread across 26 child care centers and preschools, that is $815K per center, 19% below the U.S. figure of $1M.
There are 26 child care centers and preschools on map listings in the Rocky Mount metro area as of September 2026. None of them are chain locations, against 12% across the U.S. That is 4.4 per 10,000 households, 24% below the U.S. rate of 5.8.
Official counts show 45 businesses with payroll classed as child care services in the Rocky Mount metro area in 2023, up 9.8% from 2019. That is one for every 1,299 households, against one for every 1,573 across the U.S. Population estimates show the Rocky Mount metro area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%).
How the Rocky Mount metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rocky Mount metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.4 | 5.5 | 5.8 |
| Spending per listing | $815K | $844K | $1M |
| Households per official establishment | 1,299 | 1,639 | 1,573 |
| Official establishment growth, 2019–2023 | +9.8% | +2.5% | +5.7% |
| Population growth, 2020–2025 | +2.8% | +7.2% | +3.1% |
| Spending per household on child care and other personal services | $362 | $463 | $581 |
| Median household income | $59,636 | $72,388 | $80,734 |
| Groundwork market score | 29 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45+9.8% over the period
- Employees, 2023
- 470
- Annual payroll, 2023
- $11.2M
- One-person businesses, 2023
- 174Businesses with no payroll
- Map listings, September 2026
- 260 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as child care services in the Rocky Mount metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rocky Mount metro area
- Population, 2025 estimate
- 148,486+2.8% since 2020
- Households
- 58,449
- Median age
- 41.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,046 sq. mi.
- People per square mile
- 139
- Median household income
- $59,636+33.8% vs. 2015–2019, before inflation
- Average household income
- $79,773
- Median home value
- $167,800
- Jobs located here
- 55,119
- Daytime population
- 136,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rocky Mount metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for child care centers and preschools, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Rocky Mount metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wilmington, NC | 73 | 90 | 4.5 | $1M | +15.9% | #41 of 387 |
| 2Winston-Salem, NC | 67 | 108 | 3.8 | $1.1M | +5.3% | #73 of 387 |
| 3Charlotte-Concord-Gastonia, NC-SC | 65 | 570 | 5.3 | $1M | +10.1% | #87 of 387 |
| 4Asheville, NC | 61 | 79 | 4.9 | $917K | +3.6% | #114 of 387 |
| 5Burlington, NC | 59 | 24 | 3.4 | $1.1M | +8.5% | #126 of 387 |
| 6Raleigh-Cary, NC | 58 | 395 | 6.9 | $907K | +12.6% | #142 of 387 |
| 7Hickory-Lenoir-Morganton, NC | 54 | 61 | 4.1 | $902K | +3.2% | #173 of 387 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 52 | 387 | 5.5 | $925K | +0.9% | #184 of 387 |
| 8Jacksonville, NC | 50 | 33 | 4.4 | $863K | +6.0% | #194 of 387 |
| 9Durham-Chapel Hill, NC | 48 | 169 | 6.8 | $822K | +7.5% | #211 of 387 |
| 13Rocky Mount, NC | 29 | 26 | 4.4 | $815K | +2.8% | #332 of 387 |
Other business types in the Rocky Mount metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools29
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Rocky Mount, NC metro area?
As of September 2026, map listings count 26 child care centers and preschools in the Rocky Mount metro area. None of them are chain locations. The listings count day care centers and preschools. Official counts show 45 businesses with payroll classed as child care services in 2023, up 9.8% from 2019. Official counts also show 174 one-person businesses without payroll.
How much do households in the Rocky Mount, NC metro area spend on child care and other personal services?
About $21.2M a year, or $362 per household. That is 38% below the U.S. average (an index of 62, where 100 is the U.S. average). Spread across the 26 child care centers and preschools on map listings, it comes to $815K per center. It is estimated from the incomes of the 58,449 households in the Rocky Mount metro area and national spending patterns by income.
How does the Rocky Mount, NC metro area compare with the U.S. for child care centers and preschools?
The Rocky Mount metro area has 4.4 child care centers and preschools per 10,000 households, 24% below the U.S. rate of 5.8. Spending per center is $815K, 19% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Rocky Mount metro area would have about 21, against 26 on map listings. There is one business with payroll in the industry for every 1,299 households, against one for every 1,573 across the U.S. The official count rose 9.8% from 2019 to 2023, against +5.7% for the U.S.
How fast is the Rocky Mount, NC metro area growing?
Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rocky Mount metro area scores 29 for child care centers and preschools (lower middle), #332 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Rocky Mount metro area
Screening a site or an acquisition in the Rocky Mount metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.