Beauty and personal care · Metro area · North Carolina
Hair salons in the Rocky Mount, NC metro area
The hair salons in the Rocky Mount, NC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #271 of 387 scored metro areas
#9 of 15 scored metro areas based in North Carolina
- Listings
- 138
- 17 chain locations (12%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $46.7M
- On personal care products and services · $798 a household
- Spending per listing
- $338K
- 21% below the U.S.
- Listings per 10k households
- 23.6
- In line with the U.S.
- Population, 2025
- 148,486
- +2.8% since 2020
See the hair salons around any address in the Rocky Mount metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Rocky Mount metro area spend about $46.7M a year on personal care products and services, or $798 per household, 21% below the U.S. average. That is about $338K of household spending for each salon on map listings, 21% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Rocky Mount metro area has 138 hair salons on map listings as of September 2026. Of those, 17 are chain locations, or 12%, against 14% across the U.S. That comes to 23.6 for every 10,000 households, in line with the U.S. rate of 23.4.
In 2023, official counts showed 12 businesses with payroll in the Rocky Mount metro area classed as beauty salons. That is one for every 4,871 households, against one for every 1,535 across the U.S. Official counts list 554 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $22K has gone to businesses classed as beauty salons in the Rocky Mount metro area.
Between 2020 and 2025, the population of the Rocky Mount metro area grew 2.8%, in step with the U.S. (+3.1%). The Rocky Mount metro area scores 42 (lower middle) on the Groundwork market score for hair salons, ranking #271 of 387 scored metro areas and #9 of 15 scored metro areas based in North Carolina.
How the Rocky Mount metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rocky Mount metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.6 | 26.1 | 23.4 |
| Spending per listing | $338K | $344K | $430K |
| Households per official establishment | 4,871 | 1,924 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +6.0% |
| Population growth, 2020–2025 | +2.8% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $798 | $897 | $1,005 |
| Median household income | $59,636 | $72,388 | $80,734 |
| Groundwork market score | 42 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 30
- Annual payroll, 2023
- $959K
- One-person businesses, 2023
- 554Businesses with no payroll
- Map listings, September 2026
- 13817 chain locations
- Listings at the U.S. rate for this spending
- 108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $22K
SBA-backed loans to businesses classed as beauty salons in the Rocky Mount metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rocky Mount metro area
- Population, 2025 estimate
- 148,486+2.8% since 2020
- Households
- 58,449
- Median age
- 41.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,046 sq. mi.
- People per square mile
- 139
- Median household income
- $59,636+33.8% vs. 2015–2019, before inflation
- Average household income
- $79,773
- Median home value
- $167,800
- Jobs located here
- 55,119
- Daytime population
- 136,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rocky Mount metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for hair salons, numbered among those based in North Carolina, with the Rocky Mount metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 69 | 514 | 20.7 | $475K | +7.5% | #40 of 387 |
| 2Pinehurst-Southern Pines, NC | 55 | 96 | 21.8 | $434K | +10.3% | #138 of 387 |
| 3Hickory-Lenoir-Morganton, NC | 51 | 307 | 20.5 | $397K | +3.2% | #175 of 387 |
| 4Raleigh-Cary, NC | 48 | 1,679 | 29.2 | $360K | +12.6% | #208 of 387 |
| 5Wilmington, NC | 45 | 494 | 24.8 | $368K | +15.9% | #241 of 387 |
| 6Winston-Salem, NC | 44 | 678 | 24.1 | $352K | +5.3% | #249 of 387 |
| 7Jacksonville, NC | 44 | 188 | 25.0 | $335K | +6.0% | #253 of 387 |
| 8Burlington, NC | 43 | 191 | 27.3 | $307K | +8.5% | #263 of 387 |
| 9Rocky Mount, NC | 42 | 138 | 23.6 | $338K | +2.8% | #271 of 387 |
| 10Asheville, NC | 39 | 366 | 22.7 | $392K | +3.6% | #304 of 387 |
Other business types in the Rocky Mount metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons42
- Barbershops21
- Nail salons45
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Rocky Mount, NC metro area?
Map listings as of September 2026 show 138 hair salons in the Rocky Mount metro area. 17 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 12 businesses with payroll classed as beauty salons in 2023. Official counts also show 554 one-person businesses without payroll.
How much do households in the Rocky Mount, NC metro area spend on personal care products and services?
About $46.7M a year, or $798 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 138 hair salons on map listings, it comes to $338K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 58,449 households in the Rocky Mount metro area and national spending patterns by income.
How does the Rocky Mount, NC metro area compare with the U.S. for hair salons?
The Rocky Mount metro area has 23.6 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $338K, 21% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Rocky Mount metro area would have about 108, against 138 on map listings. There is one business with payroll in the industry for every 4,871 households, against one for every 1,535 across the U.S.
How fast is the Rocky Mount, NC metro area growing?
Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rocky Mount metro area scores 42 for hair salons (lower middle), #271 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Rocky Mount metro area
Screening a site or an acquisition in the Rocky Mount metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.