Groundwork

Food and drink · Small-town market · Idaho

Sit-down restaurants in the Hailey, ID area

Competitor counts, household spending and official business counts for sit-down restaurants in the Hailey, ID area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #393 of 538 scored small-town markets
#7 of 7 scored small-town markets based in Idaho

Listings
125
13 chain locations (10%)
Official establishments
59
−9.8% since 2019
Household spending a year
$52.2M
On food away from home · $4,131 a household
Spending per listing
$417K
37% below the U.S.
Listings per 10k households
99.0
62% above the U.S.
Population, 2025
32,436
+6.1% since 2020

See the sit-down restaurants around any address in the Hailey area

The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $4,131 per household (in line with the U.S. average), households in the Hailey area spend about $52.2M a year on food away from home. Spread across 125 sit-down restaurants, that is $417K per restaurant, 37% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.

There are 125 sit-down restaurants on map listings in the Hailey area as of September 2026. 13 of them (10%) are chain locations, against 29% across the U.S. That comes to 99.0 for every 10,000 households, 62% above the U.S. rate of 61.3.

The official count of businesses with payroll classed as full-service restaurants in the Hailey area was 59 in 2023, down 9.8% from 2019. That is one for every 214 households, against one for every 500 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $2.6M have gone to businesses classed as full-service restaurants in the Hailey area.

Between 2020 and 2025, the population of the Hailey area grew 6.1%, faster than the U.S. (+3.1%). The Hailey area scores 39 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #393 of 538 scored small-town markets and #7 of 7 scored small-town markets based in Idaho.

How the Hailey area compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Sit-down restaurants in Hailey, ID area compared with Idaho and the U.S.
MeasureHailey areaIdahoU.S.
Listings per 10k households99.051.661.3
Spending per listing$417K$748K$664K
Households per official establishment214550500
Official establishment growth, 2019–2023−9.8%−2.7%+1.5%
Population growth, 2020–2025+6.1%+9.8%+3.1%
Spending per household on food away from home$4,131$3,857$4,070
Median household income$88,522$77,800$80,734
Groundwork market score3969

Official counts and lending

Businesses

Official establishments, 2019 to 2023
59−9.8% over the period
Employees, 2023
910
Annual payroll, 2023
$26.1M
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
12513 chain locations
Listings at the U.S. rate for this spending
79The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$2.6M

SBA-backed loans to businesses classed as full-service restaurants in the Hailey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Hailey area

Population, 2025 estimate
32,436+6.1% since 2020
Households
12,631
Median age
43.6
Homes lived in by their owners
75%
Vehicles per household
2.3
Land area
4,913 sq. mi.
People per square mile
6
Median household income
$88,522
Average household income
$125,863
Median home value
$607,600
Jobs located here
16,655
Daytime population
34,021Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hailey area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.

Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.

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Sit-down restaurants across Idaho

Every Idaho market ranked →

The highest-scoring small-town markets in Idaho for sit-down restaurants, numbered among those based in Idaho (a market based in another state is listed without a number), with the Hailey area marked.

Top small-town markets in Idaho

Small-town markets in Idaho ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Brigham City, UT-ID967534.9$1.1M+12.6%#1 of 538
1Blackfoot, ID926339.1$967K+6.4%#2 of 538
2Mountain Home, ID714338.9$895K+2.8%#67 of 538
3Moscow, ID647646.7$748K+5.6%#124 of 538
4Burley, ID609657.8$612K+6.2%#169 of 538
5Sandpoint, ID5810350.8$718K+14.8%#187 of 538
Ontario, OR-ID4710150.5$662K+5.0%#303 of 538
6Rexburg, ID4611966.2$519K+4.5%#319 of 538
Jackson, WY-ID39169116.5$434K+4.2%#392 of 538
7Hailey, ID3912599.0$417K+6.1%#393 of 538

Other business types in the Hailey area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many sit-down restaurants are in the Hailey, ID area?

As of September 2026, map listings count 125 sit-down restaurants in the Hailey area. 13 of them (10%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 59 businesses with payroll classed as full-service restaurants in 2023, down 9.8% from 2019.

How much do households in the Hailey, ID area spend on food away from home?

About $52.2M a year, or $4,131 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 125 sit-down restaurants on map listings, it comes to $417K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 12,631 households in the Hailey area and national spending patterns by income.

How does the Hailey, ID area compare with the U.S. for sit-down restaurants?

The Hailey area has 99.0 sit-down restaurants per 10,000 households, 62% above the U.S. rate of 61.3. Spending per restaurant is $417K, 37% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Hailey area would have about 79, against 125 on map listings. There is one business with payroll in the industry for every 214 households, against one for every 500 across the U.S. The official count fell 9.8% from 2019 to 2023, against +1.5% for the U.S.

How fast is the Hailey, ID area growing?

Population estimates put the Hailey area at 32,436 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 12,631 households. Median household income in the Hailey area is $88,522, 10% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hailey area scores 39 for sit-down restaurants (lower middle), #393 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hailey area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for sit-down restaurants · All 56 business types in the Hailey area

Screening a site or an acquisition in the Hailey area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.