Food and drink · Small-town market · Idaho
Coffee shops and cafes in the Hailey, ID area
How the Hailey, ID area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #355 of 529 scored small-town markets
#3 of 7 scored small-town markets based in Idaho
- Listings
- 25
- 6 chain locations (24%)
- Official establishments
- 15
- All snack and nonalcoholic beverage bars
- Household spending a year
- $52.2M
- On food away from home · $4,131 a household
- Spending per listing
- $2.1M
- 44% below the U.S.
- Listings per 10k households
- 19.8
- 80% above the U.S.
- Population, 2025
- 32,436
- +6.1% since 2020
See the coffee shops and cafes around any address in the Hailey area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Hailey area spend about $52.2M a year on food away from home, or $4,131 per household, in line with the U.S. average. That is about $2.1M of household spending for each cafe on map listings, 44% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
The Hailey area has 25 coffee shops and cafes on map listings as of September 2026. Of those, 6 are chain locations, or 24%, against 39% across the U.S. That is 19.8 per 10,000 households, 80% above the U.S. rate of 11.0.
In 2023, official counts showed 15 businesses with payroll in the Hailey area classed as snack and nonalcoholic beverage bars. That is one for every 842 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 6 one-person businesses without payroll.
Between 2020 and 2025, the population of the Hailey area grew 6.1%, faster than the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in the Hailey area is 42 (lower middle), #355 of 529 scored small-town markets and #3 of 7 scored small-town markets based in Idaho.
How the Hailey area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hailey area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.8 | 15.1 | 11.0 |
| Spending per listing | $2.1M | $2.6M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 842 | 1,148 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +45.4% | +24.3% |
| Population growth, 2020–2025 | +6.1% | +9.8% | +3.1% |
| Spending per household on food away from home | $4,131 | $3,857 | $4,070 |
| Median household income | $88,522 | $77,800 | $80,734 |
| Groundwork market score | 42 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15All snack and nonalcoholic beverage bars
- Employees, 2023
- 129
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 6All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 256 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Hailey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Hailey area
- Population, 2025 estimate
- 32,436+6.1% since 2020
- Households
- 12,631
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 4,913 sq. mi.
- People per square mile
- 6
- Median household income
- $88,522
- Average household income
- $125,863
- Median home value
- $607,600
- Jobs located here
- 16,655
- Daytime population
- 34,021Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hailey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for coffee shops and cafes, numbered among those based in Idaho (a market based in another state is listed without a number), with the Hailey area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 80 | 11 | 6.8 | $5.5M | +6.4% | #10 of 529 |
| Brigham City, UT-ID | 76 | 15 | 7.0 | $5.6M | +12.6% | #21 of 529 |
| 2Burley, ID | 49 | 17 | 10.2 | $3.5M | +6.2% | #272 of 529 |
| 3Hailey, ID | 42 | 25 | 19.8 | $2.1M | +6.1% | #355 of 529 |
| Jackson, WY-ID | 41 | 37 | 25.5 | $2M | +4.2% | #368 of 529 |
| 4Mountain Home, ID | 40 | 18 | 16.3 | $2.1M | +2.8% | #377 of 529 |
| 5Rexburg, ID | 37 | 22 | 12.2 | $2.8M | +4.5% | #402 of 529 |
| 6Sandpoint, ID | 36 | 55 | 27.1 | $1.3M | +14.8% | #429 of 529 |
| 7Moscow, ID | 33 | 34 | 20.9 | $1.7M | +5.6% | #448 of 529 |
| Ontario, OR-ID | 31 | 30 | 15.0 | $2.2M | +5.0% | #463 of 529 |
Other business types in the Hailey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes40
- Sit-down restaurants39
- Fast food and sandwich shops73
- Pizza57
- Coffee shops and cafes42
- Bakeries and dessert shops53
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Hailey, ID area?
Map listings as of September 2026 show 25 coffee shops and cafes in the Hailey area. 6 of them (24%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 15 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts also show 6 one-person businesses without payroll.
How much do households in the Hailey, ID area spend on food away from home?
About $52.2M a year, or $4,131 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 25 coffee shops and cafes on map listings, it comes to $2.1M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 12,631 households in the Hailey area and national spending patterns by income.
How does the Hailey, ID area compare with the U.S. for coffee shops and cafes?
The Hailey area has 19.8 coffee shops and cafes per 10,000 households, 80% above the U.S. rate of 11.0. Spending per cafe is $2.1M, 44% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Hailey area would have about 14, against 25 on map listings. There is one business with payroll in the industry for every 842 households, against one for every 1,518 across the U.S.
How fast is the Hailey, ID area growing?
Population estimates put the Hailey area at 32,436 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 12,631 households. Median household income in the Hailey area is $88,522, 10% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hailey area scores 42 for coffee shops and cafes (lower middle), #355 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hailey area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Hailey area
Screening a site or an acquisition in the Hailey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.