Food and drink · Small-town market · Idaho
Bakeries and dessert shops in the Hailey, ID area
How the Hailey, ID area compares with other small-town markets and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #227 of 507 scored small-town markets
#4 of 7 scored small-town markets based in Idaho
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- 15
- All snack bars and retail bakeries
- Household spending a year
- $52.2M
- On food away from home · $4,131 a household
- Spending per listing
- $4M
- 3% below the U.S.
- Listings per 10k households
- 10.3
- 5% above the U.S.
- Population, 2025
- 32,436
- +6.1% since 2020
See the bakeries and dessert shops around any address in the Hailey area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 13 bakeries and dessert shops in the Hailey area. One of them (8%) is a chain location, against 35% across the U.S. Per 10,000 households, that is 10.3, 5% above the U.S. rate of 9.8.
Households in the Hailey area spend about $52.2M a year on food away from home, or $4,131 per household, in line with the U.S. average. That is about $4M of household spending for each shop on map listings, 3% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
The official count of businesses with payroll classed as snack bars and retail bakeries in the Hailey area was 15 in 2023. That is one for every 842 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 6 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $200K has gone to businesses classed as snack bars and retail bakeries in the Hailey area.
Population estimates put the population change in the Hailey area from 2020 to 2025 at +6.1%, faster than the U.S. (+3.1%). For bakeries and dessert shops, the Hailey area has a Groundwork market score of 53 (upper middle): #227 of 507 scored small-town markets and #4 of 7 scored small-town markets based in Idaho.
How the Hailey area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hailey area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 9.1 | 9.8 |
| Spending per listing | $4M | $4.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 842 | 1,066 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +47.0% | +24.6% |
| Population growth, 2020–2025 | +6.1% | +9.8% | +3.1% |
| Spending per household on food away from home | $4,131 | $3,857 | $4,070 |
| Median household income | $88,522 | $77,800 | $80,734 |
| Groundwork market score | 53 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15All snack bars and retail bakeries
- Employees, 2023
- 129
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 6All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $200K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Hailey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Hailey area
- Population, 2025 estimate
- 32,436+6.1% since 2020
- Households
- 12,631
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 4,913 sq. mi.
- People per square mile
- 6
- Median household income
- $88,522
- Average household income
- $125,863
- Median home value
- $607,600
- Jobs located here
- 16,655
- Daytime population
- 34,021Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hailey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for bakeries and dessert shops, numbered among those based in Idaho (a market based in another state is listed without a number), with the Hailey area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandpoint, ID | 66 | 11 | 5.4 | $6.7M | +14.8% | #79 of 507 |
| 2Blackfoot, ID | 66 | 15 | 9.3 | $4.1M | +6.4% | #88 of 507 |
| 3Mountain Home, ID | 59 | 8 | 7.2 | $4.8M | +2.8% | #158 of 507 |
| Brigham City, UT-ID | 59 | 22 | 10.2 | $3.8M | +12.6% | #164 of 507 |
| 4Hailey, ID | 53 | 13 | 10.3 | $4M | +6.1% | #227 of 507 |
| 5Moscow, ID | 47 | 14 | 8.6 | $4.1M | +5.6% | #284 of 507 |
| 6Burley, ID | 44 | 17 | 10.2 | $3.5M | +6.2% | #318 of 507 |
| Jackson, WY-ID | 44 | 23 | 15.9 | $3.2M | +4.2% | #319 of 507 |
| Ontario, OR-ID | 41 | 17 | 8.5 | $3.9M | +5.0% | #347 of 507 |
| 7Rexburg, ID | 30 | 32 | 17.8 | $1.9M | +4.5% | #452 of 507 |
Other business types in the Hailey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes40
- Sit-down restaurants39
- Fast food and sandwich shops73
- Pizza57
- Coffee shops and cafes42
- Bakeries and dessert shops53
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Hailey, ID area?
There are 13 bakeries and dessert shops on map listings in the Hailey area as of September 2026. One of them (8%) is a chain location. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 15 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 6 one-person businesses without payroll.
How much do households in the Hailey, ID area spend on food away from home?
About $52.2M a year, or $4,131 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 13 bakeries and dessert shops on map listings, it comes to $4M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 12,631 households in the Hailey area and national spending patterns by income.
How does the Hailey, ID area compare with the U.S. for bakeries and dessert shops?
The Hailey area has 10.3 bakeries and dessert shops per 10,000 households, 5% above the U.S. rate of 9.8. Spending per shop is $4M, 3% below the U.S. figure of $4.1M. The count on map listings matches the U.S. ratio of bakeries and dessert shops to household spending. There is one business with payroll in the industry for every 842 households, against one for every 1,369 across the U.S.
How fast is the Hailey, ID area growing?
Population estimates put the Hailey area at 32,436 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 12,631 households. Median household income in the Hailey area is $88,522, 10% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hailey area scores 53 for bakeries and dessert shops (upper middle), #227 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hailey area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Hailey area
Screening a site or an acquisition in the Hailey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.