Groundwork

Groceries and convenience · Small-town market · Idaho

Grocery stores in the Hailey, ID area

How the Hailey, ID area compares with other small-town markets and the U.S. for grocery stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #341 of 506 scored small-town markets
#6 of 7 scored small-town markets based in Idaho

Listings
15
5 chain locations (33%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$78.8M
On groceries · $6,238 a household
Spending per listing
$5.3M
43% below the U.S.
Listings per 10k households
11.9
75% above the U.S.
Population, 2025
32,436
+6.1% since 2020

See the grocery stores around any address in the Hailey area

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 15 grocery stores in the Hailey area. Chain locations make up 33% of them, against 37% across the U.S. That is 11.9 per 10,000 households, 75% above the U.S. rate of 6.8.

Household spending on groceries in the Hailey area comes to about $78.8M a year: $6,238 per household, in line with the U.S. average. That works out to $5.3M per store, 43% below the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.

The official count of businesses with payroll classed as supermarkets and grocery stores in the Hailey area was 10 in 2023. That is one for every 1,263 households, against one for every 2,053 across the U.S.

Population estimates put the population change in the Hailey area from 2020 to 2025 at +6.1%, faster than the U.S. (+3.1%). For grocery stores, the Hailey area has a Groundwork market score of 42 (lower middle): #341 of 506 scored small-town markets and #6 of 7 scored small-town markets based in Idaho.

How the Hailey area compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Hailey, ID area compared with Idaho and the U.S.
MeasureHailey areaIdahoU.S.
Listings per 10k households11.95.96.8
Spending per listing$5.3M$10.1M$9.3M
Households per official establishment1,2632,5652,053
Official establishment growth, 2019–2023n/a+7.8%0.0%
Population growth, 2020–2025+6.1%+9.8%+3.1%
Spending per household on groceries$6,238$6,000$6,319
Median household income$88,522$77,800$80,734
Groundwork market score4267

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10
Employees, 2023
475
Annual payroll, 2023
$17.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
155 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as supermarkets and grocery stores in the Hailey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Hailey area

Population, 2025 estimate
32,436+6.1% since 2020
Households
12,631
Median age
43.6
Homes lived in by their owners
75%
Vehicles per household
2.3
Land area
4,913 sq. mi.
People per square mile
6
Median household income
$88,522
Average household income
$125,863
Median home value
$607,600
Jobs located here
16,655
Daytime population
34,021Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hailey area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Grocery stores across Idaho

Every Idaho market ranked →

The highest-scoring small-town markets in Idaho for grocery stores, numbered among those based in Idaho (a market based in another state is listed without a number), with the Hailey area marked.

Top small-town markets in Idaho

Small-town markets in Idaho ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Brigham City, UT-ID9294.2$14.5M+12.6%#4 of 506
1Blackfoot, ID63138.1$7.4M+6.4%#128 of 506
2Sandpoint, ID62146.9$8.4M+14.8%#135 of 506
3Rexburg, ID62147.8$7.2M+4.5%#137 of 506
4Mountain Home, ID5776.3$9M+2.8%#192 of 506
5Burley, ID57169.6$5.9M+6.2%#199 of 506
Jackson, WY-ID491510.3$6.8M+4.2%#277 of 506
6Hailey, ID421511.9$5.3M+6.1%#341 of 506
7Moscow, ID351811.1$5.1M+5.6%#397 of 506
Ontario, OR-ID312110.5$5.3M+5.0%#420 of 506

Other business types in the Hailey area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in the Hailey, ID area?

The Hailey area has 15 grocery stores on map listings as of September 2026. 5 of them (33%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 10 businesses with payroll classed as supermarkets and grocery stores in 2023.

How much do households in the Hailey, ID area spend on groceries?

About $78.8M a year, or $6,238 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 15 grocery stores on map listings, it comes to $5.3M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 12,631 households in the Hailey area and national spending patterns by income.

How does the Hailey, ID area compare with the U.S. for grocery stores?

The Hailey area has 11.9 grocery stores per 10,000 households, 75% above the U.S. rate of 6.8. Spending per store is $5.3M, 43% below the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, the Hailey area would have about 9, against 15 on map listings. There is one business with payroll in the industry for every 1,263 households, against one for every 2,053 across the U.S.

How fast is the Hailey, ID area growing?

Population estimates put the Hailey area at 32,436 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 12,631 households. Median household income in the Hailey area is $88,522, 10% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hailey area scores 42 for grocery stores (lower middle), #341 of 506 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hailey area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in the Hailey area

Screening a site or an acquisition in the Hailey area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.