Real estate · Small-town market · Idaho
Real estate agents and brokers in the Hailey, ID area
Competitor counts, household spending and official business counts for real estate agents and brokers in the Hailey, ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #410 of 533 scored small-town markets
#7 of 7 scored small-town markets based in Idaho
- Listings
- 76
- 7 chain locations (9%)
- Official establishments
- 87
- +48.3% since 2019
- Household spending a year
- $235M
- On rent and homeowner costs · $18,604 a household
- Housing spending per listing (U.S. = 100)
- 57
- 43% below the U.S.
- Listings per 10k households
- 60.2
- 97% above the U.S.
- Population, 2025
- 32,436
- +6.1% since 2020
See the real estate agents and brokers around any address in the Hailey area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, the Hailey area has a Groundwork market score of 39 (lower middle): #410 of 533 scored small-town markets and #7 of 7 scored small-town markets based in Idaho. That puts it in the bottom quarter of small-town markets.
Household spending on rent and homeowner costs in the Hailey area comes to about $235M a year: $18,604 per household, 12% above the U.S. average. Housing spending per office is 43% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 76 real estate agents and brokers on map listings in the Hailey area as of September 2026. Chain locations make up 9% of them, against 4% across the U.S. That is 60.2 per 10,000 households, 97% above the U.S. rate of 30.6.
Official counts show 87 businesses with payroll classed as offices of real estate agents and brokers in the Hailey area in 2023, up 48.3% from 2019. That is one for every 145 households, against one for every 788 across the U.S. Population estimates show the Hailey area grew 6.1% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Hailey area compares
The same measures for Idaho and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Hailey area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 60.2 | 38.0 | 30.6 |
| Housing spending per listing (U.S. = 100) | 57 | 85 | 100 |
| Households per official establishment | 145 | 387 | 788 |
| Official establishment growth, 2019–2023 | +48.3% | +36.1% | +20.1% |
| Population growth, 2020–2025 | +6.1% | +9.8% | +3.1% |
| Spending per household on rent and homeowner costs | $18,604 | $17,677 | $16,661 |
| Median household income | $88,522 | $77,800 | $80,734 |
| Groundwork market score | 39 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 87+48.3% over the period
- Employees, 2023
- 93
- Annual payroll, 2023
- $12M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 767 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Hailey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hailey area
- Population, 2025 estimate
- 32,436+6.1% since 2020
- Households
- 12,631
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 4,913 sq. mi.
- People per square mile
- 6
- Median household income
- $88,522
- Average household income
- $125,863
- Median home value
- $607,600
- Jobs located here
- 16,655
- Daytime population
- 34,021Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hailey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for real estate agents and brokers, numbered among those based in Idaho (a market based in another state is listed without a number), with the Hailey area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 76 | 20 | 12.4 | 257 | +6.4% | #22 of 533 |
| 2Mountain Home, ID | 65 | 18 | 16.3 | 185 | +2.8% | #84 of 533 |
| Brigham City, UT-ID | 64 | 40 | 18.6 | 175 | +12.6% | #93 of 533 |
| 3Burley, ID | 55 | 37 | 22.3 | 137 | +6.2% | #192 of 533 |
| Ontario, OR-ID | 47 | 45 | 22.5 | 131 | +5.0% | #305 of 533 |
| 4Moscow, ID | 47 | 40 | 24.6 | 123 | +5.6% | #307 of 533 |
| 5Rexburg, ID | 44 | 47 | 26.1 | 115 | +4.5% | #341 of 533 |
| 6Sandpoint, ID | 41 | 91 | 44.9 | 70 | +14.8% | #377 of 533 |
| 7Hailey, ID | 39 | 76 | 60.2 | 57 | +6.1% | #410 of 533 |
| Jackson, WY-ID | 38 | 119 | 82.0 | 48 | +4.2% | #422 of 533 |
Other business types in the Hailey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate39
- Real estate agents and brokers39
- Property management46
- Mortgage brokers and lenders54
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Hailey, ID area?
As of September 2026, map listings count 76 real estate agents and brokers in the Hailey area. 7 of them (9%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 87 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 48.3% from 2019.
How much do households in the Hailey, ID area spend on rent and homeowner costs?
About $235M a year, or $18,604 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). For the 76 real estate agents and brokers on map listings, housing spending per office is 43% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 12,631 households in the Hailey area and national spending patterns by income.
How does the Hailey, ID area compare with the U.S. for real estate agents and brokers?
The Hailey area has 60.2 real estate agents and brokers per 10,000 households, 97% above the U.S. rate of 30.6. The index of housing spending per office is 57, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Hailey area would have about 43, against 76 on map listings. There is one business with payroll in the industry for every 145 households, against one for every 788 across the U.S. The official count rose 48.3% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Hailey, ID area growing?
Population estimates put the Hailey area at 32,436 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 12,631 households. Median household income in the Hailey area is $88,522, 10% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hailey area scores 39 for real estate agents and brokers (lower middle), #410 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hailey area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Hailey area
Screening a site or an acquisition in the Hailey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.