Groundwork

Home services · Small-town market · Massachusetts

House cleaning businesses in the Greenfield, MA area

The house cleaning businesses in the Greenfield, MA area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #23 of 142 scored small-town markets
The only scored small-town market based in Massachusetts

Listings
5
0 chain locations (0%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$38.8M
On lawn care, cleaning and other household services · $1,228 a household
Spending per listing
$7.8M
21% above the U.S.
Listings per 10k households
1.6
27% below the U.S.
Population, 2025
70,698
−0.3% since 2020

See the house cleaning businesses around any address in the Greenfield area

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Greenfield area spend about $38.8M a year on lawn care, cleaning and other household services, or $1,228 per household, 13% below the U.S. average. That works out to $7.8M per business, 21% above the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.

The Greenfield area has 5 house cleaning businesses on map listings as of September 2026. None of them are chain locations, against 8% across the U.S. That comes to 1.6 for every 10,000 households, 27% below the U.S. rate of 2.2.

Official counts show 6 businesses with payroll classed as janitorial and carpet cleaning services in the Greenfield area in 2023. That is one for every 5,262 households, against one for every 1,735 across the U.S.

Between 2020 and 2025, the population of the Greenfield area declined 0.3%, against +3.1% for the U.S. The Groundwork market score for house cleaning businesses in the Greenfield area is 69 (upper middle), #23 of 142 scored small-town markets and the only scored small-town market based in Massachusetts. That puts it in the top quarter of small-town markets.

How the Greenfield area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Greenfield, MA area compared with Massachusetts and the U.S.
MeasureGreenfield areaMassachusettsU.S.
Listings per 10k households1.63.22.2
Spending per listing$7.8M$4.7M$6.4M
Households per official establishment5,2621,5121,735
Official establishment growth, 2019–2023n/a+6.8%+6.6%
Population growth, 2020–2025−0.3%+2.4%+3.1%
Spending per household on lawn care, cleaning and other household services$1,228$1,491$1,414
Median household income$74,907$103,960$80,734
Groundwork market score6939

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6
Employees, 2023
71
Annual payroll, 2023
$1.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Greenfield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Greenfield area

Population, 2025 estimate
70,698−0.3% since 2020
Households
31,570
Median age
47.7
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
699 sq. mi.
People per square mile
101
Median household income
$74,907
Average household income
$94,042
Median home value
$329,000
Jobs located here
25,416
Daytime population
59,931Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Greenfield area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

Or open the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Other business types in the Greenfield area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many house cleaning businesses are in the Greenfield, MA area?

Map listings as of September 2026 show 5 house cleaning businesses in the Greenfield area. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 6 businesses with payroll classed as janitorial and carpet cleaning services in 2023.

How much do households in the Greenfield, MA area spend on lawn care, cleaning and other household services?

About $38.8M a year, or $1,228 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 5 house cleaning businesses on map listings, it comes to $7.8M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 31,570 households in the Greenfield area and national spending patterns by income.

How does the Greenfield, MA area compare with the U.S. for house cleaning businesses?

The Greenfield area has 1.6 house cleaning businesses per 10,000 households, 27% below the U.S. rate of 2.2. Spending per business is $7.8M, 21% above the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, the Greenfield area would have about 6, against 5 on map listings. There is one business with payroll in the industry for every 5,262 households, against one for every 1,735 across the U.S.

How fast is the Greenfield, MA area growing?

Population estimates put the Greenfield area at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in the Greenfield area is $74,907 a year, 7% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenfield area scores 69 for house cleaning businesses (upper middle), #23 of 142 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Greenfield area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in the Greenfield area

Screening a site or an acquisition in the Greenfield area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.