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House cleaning businesses in Franklin County, MA
The house cleaning businesses in Franklin County, MA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #217 of 847 scored counties
#1 of 11 scored counties in Massachusetts
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $38.8M
- On lawn care, cleaning and other household services · $1,228 a household
- Spending per listing
- $7.8M
- 21% above the U.S.
- Listings per 10k households
- 1.6
- 27% below the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the house cleaning businesses around any address in Franklin County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,228 per household (13% below the U.S. average), households in Franklin County spend about $38.8M a year on lawn care, cleaning and other household services. That is about $7.8M of household spending for each business on map listings, 21% above the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
There are 5 house cleaning businesses on map listings in Franklin County as of September 2026. None of them are chain locations, against 8% across the U.S. That comes to 1.6 for every 10,000 households, 27% below the U.S. rate of 2.2.
Official counts show 6 businesses with payroll classed as janitorial and carpet cleaning services in Franklin County in 2023. That is one for every 5,262 households, against one for every 1,735 across the U.S.
Population estimates put the population change in Franklin County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. Franklin County scores 61 (upper middle) on the Groundwork market score for house cleaning businesses, ranking #217 of 847 scored counties and #1 of 11 scored counties in Massachusetts.
How Franklin County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 3.2 | 2.2 |
| Spending per listing | $7.8M | $4.7M | $6.4M |
| Households per official establishment | 5,262 | 1,512 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +6.8% | +6.6% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,228 | $1,491 | $1,414 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | 61 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 6
- Employees, 2023
- 71
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907+22.9% vs. 2015–2019, before inflation
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for house cleaning businesses, numbered among those based in Massachusetts, with Franklin County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, MA | 61 | 5 | 1.6 | $7.8M | −0.3% | #217 of 847 |
| 2Berkshire County, MA | 60 | 6 | 1.0 | $12.2M | −1.2% | #234 of 847 |
| 3Norfolk County, MA | 53 | 88 | 3.1 | $5.4M | +2.2% | #355 of 847 |
| 4Worcester County, MA | 51 | 83 | 2.5 | $5.7M | +3.7% | #397 of 847 |
| 5Bristol County, MA | 44 | 61 | 2.6 | $5.1M | +2.9% | #536 of 847 |
| 6Hampden County, MA | 43 | 40 | 2.2 | $5.6M | +0.2% | #544 of 847 |
| 7Middlesex County, MA | 41 | 259 | 4.1 | $4.1M | +2.8% | #586 of 847 |
| 8Plymouth County, MA | 40 | 74 | 3.6 | $4.2M | +3.5% | #606 of 847 |
| 9Essex County, MA | 38 | 101 | 3.2 | $4.6M | +2.3% | #638 of 847 |
| 10Suffolk County, MA | 35 | 102 | 3.1 | $4.6M | +0.1% | #682 of 847 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Franklin County, MA?
As of September 2026, map listings count 5 house cleaning businesses in Franklin County. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 6 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in Franklin County, MA spend on lawn care, cleaning and other household services?
About $38.8M a year, or $1,228 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 5 house cleaning businesses on map listings, it comes to $7.8M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.
How does Franklin County, MA compare with the U.S. for house cleaning businesses?
Franklin County has 1.6 house cleaning businesses per 10,000 households, 27% below the U.S. rate of 2.2. Spending per business is $7.8M, 21% above the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Franklin County would have about 6, against 5 on map listings. There is one business with payroll in the industry for every 5,262 households, against one for every 1,735 across the U.S.
How fast is Franklin County, MA growing?
Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 61 for house cleaning businesses (upper middle), #217 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.