Groundwork

Market rankings · Iowa

Lawn care, cleaning and pest control companies in Iowa

Markets across Iowa ranked by the Groundwork market score for lawn care, cleaning and pest control companies, with competitor counts and household spending for each.

Listings
1,177
89 chain locations (8%)
Official establishments
2,105
+8.2% since 2019
Household spending a year
$1.6B
On lawn care, cleaning and other household services
Listings per 10k households
8.9
6% above the U.S.
Spending per listing
$1.4M
18% below the U.S.
Rank among states
#41 of 51
Market score 32 · Lower middle

A site report maps the lawn care, cleaning and pest control companies on map listings around any address in Iowa by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1,177 lawn care, cleaning and pest control companies in Iowa. 89 of them (8%) are chain locations, against 7% across the U.S. That is 8.9 per 10,000 households, 6% above the U.S. rate of 8.4.

Household spending on lawn care, cleaning and other household services in Iowa comes to about $1.6B a year: $1,230 per household, 13% below the U.S. average. That works out to $1.4M per company, 18% below the U.S. figure of $1.7M.

In 2023, official counts showed 2,105 businesses with payroll in Iowa classed as landscaping, cleaning and pest control services, up 8.2% from 2019. That is one for every 625 households, against one for every 618 across the U.S. Across the U.S., the count rose 8.4% over the same years. Since fiscal 2022, 54 SBA-backed loans worth $16.6M have gone to businesses classed as landscaping, cleaning and pest control services in Iowa.

Among the 50 states and DC, Iowa ranks #41 for lawn care, cleaning and pest control companies, with a Groundwork market score of 32 (lower middle). Of the 9 scored metro areas in or partly in Iowa, the Des Moines-West Des Moines metro area scores highest (50). Of the 13 scored small-town markets in or partly in Iowa, the Carroll area scores highest (49).

Every market in Iowa for lawn care, cleaning and pest control companies

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Iowa, ranked for lawn care, cleaning and pest control companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Des Moines-West Des Moines, IA502749.3$1.4M+6.7%#185 of 387
2Iowa City, IA417310.1$1.3M+4.1%#255 of 387
3Davenport-Moline-Rock Island, IA-IL361428.8$1.4M−0.9%#295 of 387
4Cedar Rapids, IA3511810.4$1.2M+1.0%#306 of 387
5Sioux City, IA-NE-SD34478.5$1.4M+1.0%#309 of 387
Omaha, NE-IA3441910.7$1.2M+4.2%#310 of 387
6Dubuque, IA26409.8$1.3M+0.1%#355 of 387
7Ames, IA265811.6$1.1M+2.2%#361 of 387
8Waterloo-Cedar Falls, IA218412.1$984K+0.5%#378 of 387

Small-town markets

Small-town markets reaching Iowa, ranked for lawn care, cleaning and pest control companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Carroll, IA4978.0$1.5M−2.0%#244 of 481
2Spencer, IA4168.2$1.4M−0.8%#311 of 481
3Burlington, IA-IL40105.0$2.2M−2.5%#316 of 481
4Oskaloosa, IA4055.7$2M−1.2%#317 of 481
5Marshalltown, IA39149.0$1.3M−0.5%#339 of 481
6Fort Madison, IA3796.3$1.8M−3.6%#354 of 481
7Muscatine, IA36137.5$1.6M−3.0%#372 of 481
8Pella, IA361511.3$1.1M+2.3%#381 of 481
9Ottumwa, IA35107.1$1.6M−0.3%#385 of 481
10Clinton, IA29178.7$1.3M−0.9%#429 of 481
11Fort Dodge, IA29149.1$1.2M−0.4%#430 of 481
12Spirit Lake, IA272022.6$563K+1.7%#446 of 481
13Mason City, IA212410.6$1.1M−1.5%#466 of 481
Le Mars, IANot scored43.9$3.2M0.0%
Storm Lake, IANot scored45.3$2.3M−1.7%

Counties

Counties in Iowa, ranked for lawn care, cleaning and pest control companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dallas County, IA70307.1$2.1M+17.8%#233 of 1,771
2Warren County, IA67146.8$2M+9.0%#287 of 1,771
3Benton County, IA6187.8$1.6M+1.8%#470 of 1,771
4Cedar County, IA5956.6$1.9M−0.7%#530 of 1,771
5Winneshiek County, IA5856.1$2M−1.6%#555 of 1,771
6Jones County, IA5667.3$1.6M+2.9%#646 of 1,771
7Carroll County, IA4778.0$1.5M−2.0%#966 of 1,771
8Polk County, IA4420710.1$1.3M+4.8%#1,100 of 1,771
9Bremer County, IA441111.3$1.1M+1.1%#1,107 of 1,771
10Henry County, IA4356.5$1.8M−5.4%#1,112 of 1,771
11Clayton County, IA4368.0$1.4M−1.1%#1,128 of 1,771
12Mahaska County, IA4155.7$2M−1.2%#1,195 of 1,771
13Lee County, IA4196.3$1.8M−3.6%#1,198 of 1,771
14Hamilton County, IA4157.8$1.5M−0.5%#1,205 of 1,771
15Clay County, IA4168.2$1.4M−0.8%#1,212 of 1,771
16Johnson County, IA407011.1$1.1M+4.6%#1,273 of 1,771
17Des Moines County, IA39105.8$1.9M−2.0%#1,280 of 1,771
18Muscatine County, IA39137.5$1.6M−3.0%#1,282 of 1,771
19Madison County, IA39710.5$1.2M+3.8%#1,295 of 1,771
20Wapello County, IA38107.1$1.6M−0.3%#1,316 of 1,771
21Jasper County, IA38128.0$1.5M+0.9%#1,317 of 1,771
22Marshall County, IA38149.0$1.3M−0.5%#1,326 of 1,771
23Story County, IA353910.0$1.2M+2.7%#1,424 of 1,771
24Pottawattamie County, IA33308.0$1.5M−0.7%#1,469 of 1,771
25Grundy County, IA3359.8$1.3M+0.2%#1,471 of 1,771
Show all 99 counties
Counties in Iowa, ranked for lawn care, cleaning and pest control companies by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Delaware County, IA3379.5$1.3M+1.3%#1,475 of 1,771
27Marion County, IA331511.3$1.1M+2.3%#1,487 of 1,771
28Iowa County, IA3268.7$1.4M−1.0%#1,502 of 1,771
29Jefferson County, IA3268.6$1.3M−2.5%#1,508 of 1,771
30Sioux County, IA321411.0$1.2M+2.5%#1,516 of 1,771
31Floyd County, IA32710.8$1.1M−4.4%#1,518 of 1,771
32Woodbury County, IA31358.6$1.4M+0.7%#1,527 of 1,771
33Scott County, IA317610.4$1.2M+0.4%#1,536 of 1,771
34Fayette County, IA3189.6$1.2M−2.1%#1,541 of 1,771
35Linn County, IA3110410.9$1.2M+0.7%#1,542 of 1,771
36Webster County, IA30149.1$1.2M−0.4%#1,570 of 1,771
37Buchanan County, IA301012.1$984K+1.3%#1,584 of 1,771
38Clinton County, IA29178.7$1.3M−0.9%#1,594 of 1,771
39Dubuque County, IA29409.8$1.3M+0.1%#1,598 of 1,771
40Poweshiek County, IA25911.5$1M−1.4%#1,677 of 1,771
41Page County, IA23812.8$850K−2.3%#1,702 of 1,771
42Boone County, IA211917.4$723K+0.4%#1,730 of 1,771
43Black Hawk County, IA206812.5$940K+0.4%#1,734 of 1,771
44Hardin County, IA19912.8$873K−2.2%#1,743 of 1,771
45Dickinson County, IA192022.6$563K+1.7%#1,747 of 1,771
46Kossuth County, IA1869.2$1.3M−3.2%#1,748 of 1,771
47Cerro Gordo County, IA152412.3$961K−1.5%#1,762 of 1,771
48Winnebago County, IA10715.1$753K−3.8%#1,769 of 1,771
49Montgomery County, IA9613.1$841K−3.2%#1,770 of 1,771
Plymouth County, IANot scored43.9$3.2M0.0%
Washington County, IANot scored33.3$3.6M+0.6%
Buena Vista County, IANot scored45.3$2.3M−1.7%
Jackson County, IANot scored44.9$2.5M−0.8%
Tama County, IANot scored11.5$7.7M−1.5%
Crawford County, IANot scored46.3$1.8M−1.5%
Harrison County, IANot scored34.9$2.5M+0.4%
Mills County, IANot scored23.7$3.6M+2.6%
Butler County, IANot scored23.4$3.5M−2.0%
O’Brien County, IANot scored35.2$2.2M+0.5%
Allamakee County, IANot scored46.7$1.7M+1.2%
Cass County, IANot scored46.8$1.6M−1.2%
Wright County, IANot scored47.5$1.6M−0.9%
Appanoose County, IANot scored00.0n/a−1.7%
Lyon County, IANot scored12.2$5.5M+3.6%
Union County, IANot scored35.9$1.8M−2.5%
Chickasaw County, IANot scored12.0$5.9M−2.8%
Shelby County, IANot scored24.1$3M−0.2%
Cherokee County, IANot scored47.9$1.5M−2.4%
Guthrie County, IANot scored48.7$1.4M+1.6%
Louisa County, IANot scored37.1$1.7M−3.7%
Hancock County, IANot scored36.4$1.8M−2.2%
Mitchell County, IANot scored36.5$1.8M+0.6%
Franklin County, IANot scored37.1$1.5M−1.2%
Keokuk County, IANot scored24.9$2.3M−2.0%
Calhoun County, IANot scored12.5$4.6M−3.4%
Sac County, IANot scored12.3$5M−2.7%
Clarke County, IANot scored00.0n/a−1.6%
Humboldt County, IANot scored12.4$5M−2.0%
Howard County, IANot scored25.3$2.2M−0.8%
Emmet County, IANot scored24.9$2.2M−2.5%
Davis County, IANot scored00.0n/a+1.3%
Palo Alto County, IANot scored37.9$1.5M−1.0%
Lucas County, IANot scored410.8$999K+2.6%
Greene County, IANot scored37.6$1.5M−1.0%
Monona County, IANot scored12.6$4.4M−2.4%
Decatur County, IANot scored00.0n/a−0.9%
Monroe County, IANot scored26.5$1.8M−2.5%
Adair County, IANot scored412.4$958K−1.3%
Worth County, IANot scored00.0n/a−1.3%
Van Buren County, IANot scored13.5$3.2M−1.2%
Pocahontas County, IANot scored310.0$1.1M−3.5%
Ida County, IANot scored00.0n/a−3.4%
Wayne County, IANot scored00.0n/a+3.6%
Fremont County, IANot scored00.0n/a−0.8%
Osceola County, IANot scored13.8$3.1M−3.6%
Taylor County, IANot scored14.0$2.8M−0.5%
Audubon County, IANot scored13.9$2.9M−3.0%
Ringgold County, IANot scored00.0n/a0.0%
Adams County, IANot scored16.5$1.8M−2.5%

Markets with fewer than 5 lawn care, cleaning and pest control companies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many lawn care, cleaning and pest control companies are in Iowa?

Iowa has 1,177 lawn care, cleaning and pest control companies on map listings as of September 2026. 89 of them (8%) are chain locations. The listings count landscapers and lawn care, house and carpet cleaners, pest control. Official counts show 2,105 businesses with payroll classed as landscaping, cleaning and pest control services in 2023, up 8.2% from 2019.

How much do households in Iowa spend on lawn care, cleaning and other household services?

About $1.6B a year, or $1,230 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 1,177 lawn care, cleaning and pest control companies on map listings, it comes to $1.4M per company. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.

How does Iowa compare with the U.S. for lawn care, cleaning and pest control companies?

Iowa has 8.9 lawn care, cleaning and pest control companies per 10,000 households, 6% above the U.S. rate of 8.4. Spending per company is $1.4M, 18% below the U.S. figure of $1.7M. At the national ratio of lawn care, cleaning and pest control companies to household spending, Iowa would have about 964, against 1,177 on map listings. There is one business with payroll in the industry for every 625 households, against one for every 618 across the U.S. The official count rose 8.2% from 2019 to 2023, against +8.4% for the U.S.

Which market in Iowa has the highest market score for lawn care, cleaning and pest control companies?

Among 9 scored metro areas in or partly in Iowa, the Des Moines-West Des Moines metro area scores highest, at 50 (upper middle). Among 13 scored small-town markets in or partly in Iowa, the Carroll area scores highest, at 49 (lower middle). Among 49 scored counties in Iowa, Dallas County scores highest, at 70 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 32 for lawn care, cleaning and pest control companies (lower middle), #41 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Iowa. It maps the lawn care, cleaning and pest control companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Lawn, cleaning and pest control in other states

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Top markets for lawn care, cleaning and pest control companies across the U.S. · All business types in Iowa

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.