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House cleaning businesses in Story County, IA
How Story County, IA compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #741 of 847 scored counties
#6 of 11 scored counties in Iowa
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 23
- +4.6% since 2019
- Household spending a year
- $47.5M
- On lawn care, cleaning and other household services · $1,220 a household
- Spending per listing
- $4.3M
- 33% below the U.S.
- Listings per 10k households
- 2.8
- 27% above the U.S.
- Population, 2025
- 101,291
- +2.7% since 2020
See the house cleaning businesses around any address in Story County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For house cleaning businesses, Story County has a Groundwork market score of 31 (lower middle): #741 of 847 scored counties and #6 of 11 scored counties in Iowa. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 11 house cleaning businesses in Story County. One of them (9%) is a chain location, against 8% across the U.S. Per 10,000 households, that is 2.8, 27% above the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Story County comes to about $47.5M a year: $1,220 per household, 14% below the U.S. average. That works out to $4.3M per business, 33% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
Official counts show 23 businesses with payroll classed as janitorial and carpet cleaning services in Story County in 2023, up 4.6% from 2019. That is one for every 1,691 households, against one for every 1,735 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $560K have gone to businesses classed as janitorial and carpet cleaning services in Story County. Population estimates put the population change in Story County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%).
How Story County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Story County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.0 | 2.2 |
| Spending per listing | $4.3M | $6.3M | $6.4M |
| Households per official establishment | 1,691 | 1,835 | 1,735 |
| Official establishment growth, 2019–2023 | +4.6% | +2.6% | +6.6% |
| Population growth, 2020–2025 | +2.7% | +1.5% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,220 | $1,230 | $1,414 |
| Median household income | $69,685 | $75,059 | $80,734 |
| Groundwork market score | 31 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 23+4.6% over the period
- Employees, 2023
- 233
- Annual payroll, 2023
- $5.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $560K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Story County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Story County
- Population, 2025 estimate
- 101,291+2.7% since 2020
- Households
- 38,904
- Median age
- 33.1
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 175
- Median household income
- $69,685+22.8% vs. 2015–2019, before inflation
- Average household income
- $96,918
- Median home value
- $258,700
- Jobs located here
- 47,997
- Daytime population
- 107,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Story County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for house cleaning businesses, numbered among those based in Iowa, with Story County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dubuque County, IA | 48 | 7 | 1.7 | $7.2M | +0.1% | #454 of 847 |
| 2Polk County, IA | 45 | 47 | 2.3 | $5.7M | +4.8% | #514 of 847 |
| 3Woodbury County, IA | 44 | 7 | 1.7 | $6.9M | +0.7% | #524 of 847 |
| 4Johnson County, IA | 40 | 18 | 2.8 | $4.5M | +4.6% | #603 of 847 |
| 5Scott County, IA | 36 | 17 | 2.3 | $5.4M | +0.4% | #660 of 847 |
| 6Story County, IA | 31 | 11 | 2.8 | $4.3M | +2.7% | #741 of 847 |
| 7Linn County, IA | 29 | 26 | 2.7 | $4.6M | +0.7% | #760 of 847 |
| 8Marion County, IA | 26 | 5 | 3.8 | $3.3M | +2.3% | #780 of 847 |
| 9Black Hawk County, IA | 18 | 19 | 3.5 | $3.4M | +0.4% | #830 of 847 |
| 10Hardin County, IA | 13 | 5 | 7.1 | $1.6M | −2.2% | #842 of 847 |
Other business types in Story County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Story County, IA?
Story County has 11 house cleaning businesses on map listings as of September 2026. One of them (9%) is a chain location. The listings count house cleaners and carpet cleaners. Official counts show 23 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 4.6% from 2019.
How much do households in Story County, IA spend on lawn care, cleaning and other household services?
About $47.5M a year, or $1,220 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 11 house cleaning businesses on map listings, it comes to $4.3M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 38,904 households in Story County and national spending patterns by income.
How does Story County, IA compare with the U.S. for house cleaning businesses?
Story County has 2.8 house cleaning businesses per 10,000 households, 27% above the U.S. rate of 2.2. Spending per business is $4.3M, 33% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Story County would have about 7, against 11 on map listings. There is one business with payroll in the industry for every 1,691 households, against one for every 1,735 across the U.S. The official count rose 4.6% from 2019 to 2023, against +6.6% for the U.S.
How fast is Story County, IA growing?
Population estimates put Story County at 101,291 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 38,904 households. Median household income in Story County is $69,685, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Story County scores 31 for house cleaning businesses (lower middle), #741 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Story County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Story County
Screening a site or an acquisition in Story County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.