Market rankings · Iowa
Landscaping and lawn care companies in Iowa
Every metro area, small-town market and county in Iowa, ranked by the Groundwork market score for landscaping and lawn care companies, with competitor counts and household spending for each.
- Listings
- 767
- 23 chain locations (3%)
- Official establishments
- 1,242
- +10.3% since 2019
- Household spending a year
- $1.6B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 5.8
- 21% above the U.S.
- Spending per listing
- $2.1M
- 28% below the U.S.
- Rank among states
- #44 of 51
- Market score 28 · Lower middle
A site report maps the landscaping and lawn care companies on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 767 landscaping and lawn care companies on map listings in Iowa as of September 2026. Of those, 23 are chain locations, or 3%, against 4% across the U.S. Per 10,000 households, that is 5.8, 21% above the U.S. rate of 4.8.
Household spending on lawn care, cleaning and other household services in Iowa comes to about $1.6B a year: $1,230 per household, 13% below the U.S. average. That works out to $2.1M per company, 28% below the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.
Official counts show 1,242 businesses with payroll classed as landscaping services in Iowa in 2023, up 10.3% from 2019. That is one for every 1,059 households, against one for every 1,095 across the U.S. Across the U.S., the count rose 9.2% over the same years. Since fiscal 2022, 37 SBA-backed loans worth $11.8M have gone to businesses classed as landscaping services in Iowa.
Among the 50 states and DC, Iowa ranks #44 for landscaping and lawn care companies, with a Groundwork market score of 28 (lower middle). Of the 9 scored metro areas in or partly in Iowa, the Des Moines-West Des Moines metro area scores highest (48). Of the 12 scored small-town markets in or partly in Iowa, the Pella area scores highest (50).
Every market in Iowa for landscaping and lawn care companies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Des Moines-West Des Moines, IA | 48 | 179 | 6.1 | $2.2M | +6.7% | #200 of 385 |
| 2Iowa City, IA | 37 | 48 | 6.6 | $1.9M | +4.1% | #268 of 385 |
| 3Cedar Rapids, IA | 36 | 76 | 6.7 | $1.9M | +1.0% | #273 of 385 |
| 4Sioux City, IA-NE-SD | 34 | 28 | 5.0 | $2.4M | +1.0% | #284 of 385 |
| 5Davenport-Moline-Rock Island, IA-IL | 33 | 88 | 5.4 | $2.2M | −0.9% | #296 of 385 |
| Omaha, NE-IA | 31 | 278 | 7.1 | $1.8M | +4.2% | #319 of 385 |
| 6Waterloo-Cedar Falls, IA | 25 | 51 | 7.3 | $1.6M | +0.5% | #352 of 385 |
| 7Dubuque, IA | 20 | 28 | 6.8 | $1.8M | +0.1% | #370 of 385 |
| 8Ames, IA | 20 | 41 | 8.2 | $1.5M | +2.2% | #371 of 385 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 50 | 7 | 5.3 | $2.4M | +2.3% | #184 of 399 |
| 2Clinton, IA | 47 | 8 | 4.1 | $2.9M | −0.9% | #213 of 399 |
| 3Marshalltown, IA | 46 | 9 | 5.8 | $2M | −0.5% | #225 of 399 |
| 4Burlington, IA-IL | 45 | 6 | 3.0 | $3.7M | −2.5% | #227 of 399 |
| 5Ottumwa, IA | 44 | 7 | 5.0 | $2.2M | −0.3% | #243 of 399 |
| 6Carroll, IA | 41 | 5 | 5.7 | $2.1M | −2.0% | #265 of 399 |
| 7Fort Madison, IA | 39 | 6 | 4.2 | $2.7M | −3.6% | #274 of 399 |
| 8Muscatine, IA | 33 | 9 | 5.2 | $2.2M | −3.0% | #323 of 399 |
| 9Fort Dodge, IA | 31 | 11 | 7.2 | $1.6M | −0.4% | #337 of 399 |
| 10Mason City, IA | 30 | 14 | 6.2 | $1.9M | −1.5% | #344 of 399 |
| 11Spirit Lake, IA | 26 | 15 | 17.0 | $751K | +1.7% | #372 of 399 |
| 12Spencer, IA | 22 | 6 | 8.2 | $1.4M | −0.8% | #385 of 399 |
| Le Mars, IA | Not scored | 3 | 2.9 | $4.3M | 0.0% | |
| Oskaloosa, IA | Not scored | 1 | 1.1 | $10.1M | −1.2% | |
| Storm Lake, IA | Not scored | 4 | 5.3 | $2.3M | −1.7% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 64 | 24 | 5.7 | $2.6M | +17.8% | #379 of 1,493 |
| 2Benton County, IA | 63 | 5 | 4.9 | $2.6M | +1.8% | #412 of 1,493 |
| 3Warren County, IA | 60 | 10 | 4.8 | $2.8M | +9.0% | #464 of 1,493 |
| 4Polk County, IA | 52 | 127 | 6.2 | $2.1M | +4.8% | #662 of 1,493 |
| 5Clinton County, IA | 47 | 8 | 4.1 | $2.9M | −0.9% | #779 of 1,493 |
| 6Marion County, IA | 47 | 7 | 5.3 | $2.4M | +2.3% | #788 of 1,493 |
| 7Des Moines County, IA | 43 | 6 | 3.5 | $3.2M | −2.0% | #907 of 1,493 |
| 8Wapello County, IA | 43 | 7 | 5.0 | $2.2M | −0.3% | #918 of 1,493 |
| 9Marshall County, IA | 43 | 9 | 5.8 | $2M | −0.5% | #922 of 1,493 |
| 10Jones County, IA | 43 | 6 | 7.3 | $1.6M | +2.9% | #929 of 1,493 |
| 11Johnson County, IA | 42 | 46 | 7.3 | $1.7M | +4.6% | #946 of 1,493 |
| 12Lee County, IA | 41 | 6 | 4.2 | $2.7M | −3.6% | #955 of 1,493 |
| 13Scott County, IA | 39 | 43 | 5.9 | $2.2M | +0.4% | #1,040 of 1,493 |
| 14Carroll County, IA | 39 | 5 | 5.7 | $2.1M | −2.0% | #1,044 of 1,493 |
| 15Linn County, IA | 39 | 65 | 6.8 | $1.9M | +0.7% | #1,049 of 1,493 |
| 16Story County, IA | 38 | 25 | 6.4 | $1.9M | +2.7% | #1,075 of 1,493 |
| 17Bremer County, IA | 37 | 8 | 8.2 | $1.5M | +1.1% | #1,105 of 1,493 |
| 18Muscatine County, IA | 34 | 9 | 5.2 | $2.2M | −3.0% | #1,171 of 1,493 |
| 19Woodbury County, IA | 34 | 22 | 5.4 | $2.2M | +0.7% | #1,172 of 1,493 |
| 20Buchanan County, IA | 34 | 9 | 10.9 | $1.1M | +1.3% | #1,194 of 1,493 |
| 21Sioux County, IA | 33 | 9 | 7.1 | $1.8M | +2.5% | #1,204 of 1,493 |
| 22Delaware County, IA | 33 | 5 | 6.8 | $1.8M | +1.3% | #1,206 of 1,493 |
| 23Jasper County, IA | 31 | 9 | 6.0 | $2M | +0.9% | #1,243 of 1,493 |
| 24Madison County, IA | 31 | 6 | 9.0 | $1.5M | +3.8% | #1,260 of 1,493 |
| 25Pottawattamie County, IA | 30 | 22 | 5.8 | $2.1M | −0.7% | #1,269 of 1,493 |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Webster County, IA | 30 | 11 | 7.2 | $1.6M | −0.4% | #1,279 of 1,493 |
| 27Black Hawk County, IA | 29 | 39 | 7.1 | $1.6M | +0.4% | #1,304 of 1,493 |
| 28Dubuque County, IA | 28 | 28 | 6.8 | $1.8M | +0.1% | #1,317 of 1,493 |
| 29Cerro Gordo County, IA | 22 | 14 | 7.2 | $1.6M | −1.5% | #1,425 of 1,493 |
| 30Fayette County, IA | 22 | 6 | 7.2 | $1.6M | −2.1% | #1,426 of 1,493 |
| 31Clay County, IA | 21 | 6 | 8.2 | $1.4M | −0.8% | #1,435 of 1,493 |
| 32Boone County, IA | 18 | 16 | 14.6 | $858K | +0.4% | #1,461 of 1,493 |
| 33Dickinson County, IA | 18 | 15 | 17.0 | $751K | +1.7% | #1,462 of 1,493 |
| 34Page County, IA | 16 | 5 | 8.0 | $1.4M | −2.3% | #1,470 of 1,493 |
| 35Poweshiek County, IA | 15 | 7 | 9.0 | $1.3M | −1.4% | #1,475 of 1,493 |
| 36Kossuth County, IA | 13 | 5 | 7.6 | $1.5M | −3.2% | #1,482 of 1,493 |
| 37Montgomery County, IA | 8 | 5 | 10.9 | $1M | −3.2% | #1,491 of 1,493 |
| 38Floyd County, IA | 6 | 6 | 9.2 | $1.2M | −4.4% | #1,492 of 1,493 |
| 39Winnebago County, IA | 5 | 6 | 12.9 | $879K | −3.8% | #1,493 of 1,493 |
| Plymouth County, IA | Not scored | 3 | 2.9 | $4.3M | 0.0% | |
| Washington County, IA | Not scored | 2 | 2.2 | $5.4M | +0.6% | |
| Mahaska County, IA | Not scored | 1 | 1.1 | $10.1M | −1.2% | |
| Buena Vista County, IA | Not scored | 4 | 5.3 | $2.3M | −1.7% | |
| Henry County, IA | Not scored | 1 | 1.3 | $8.9M | −5.4% | |
| Winneshiek County, IA | Not scored | 2 | 2.5 | $5M | −1.6% | |
| Jackson County, IA | Not scored | 3 | 3.6 | $3.3M | −0.8% | |
| Cedar County, IA | Not scored | 4 | 5.2 | $2.3M | −0.7% | |
| Clayton County, IA | Not scored | 4 | 5.3 | $2.2M | −1.1% | |
| Tama County, IA | Not scored | 1 | 1.5 | $7.7M | −1.5% | |
| Hardin County, IA | Not scored | 3 | 4.3 | $2.6M | −2.2% | |
| Iowa County, IA | Not scored | 2 | 2.9 | $4.1M | −1.0% | |
| Crawford County, IA | Not scored | 2 | 3.2 | $3.7M | −1.5% | |
| Jefferson County, IA | Not scored | 3 | 4.3 | $2.6M | −2.5% | |
| Hamilton County, IA | Not scored | 4 | 6.2 | $1.9M | −0.5% | |
| Harrison County, IA | Not scored | 2 | 3.3 | $3.7M | +0.4% | |
| Mills County, IA | Not scored | 1 | 1.9 | $7.1M | +2.6% | |
| Butler County, IA | Not scored | 1 | 1.7 | $7M | −2.0% | |
| O’Brien County, IA | Not scored | 1 | 1.7 | $6.7M | +0.5% | |
| Allamakee County, IA | Not scored | 3 | 5.0 | $2.3M | +1.2% | |
| Cass County, IA | Not scored | 2 | 3.4 | $3.3M | −1.2% | |
| Wright County, IA | Not scored | 1 | 1.9 | $6.3M | −0.9% | |
| Grundy County, IA | Not scored | 4 | 7.8 | $1.6M | +0.2% | |
| Appanoose County, IA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Lyon County, IA | Not scored | 1 | 2.2 | $5.5M | +3.6% | |
| Union County, IA | Not scored | 2 | 3.9 | $2.7M | −2.5% | |
| Chickasaw County, IA | Not scored | 1 | 2.0 | $5.9M | −2.8% | |
| Shelby County, IA | Not scored | 1 | 2.0 | $6.1M | −0.2% | |
| Cherokee County, IA | Not scored | 3 | 5.9 | $2M | −2.4% | |
| Guthrie County, IA | Not scored | 3 | 6.5 | $1.9M | +1.6% | |
| Louisa County, IA | Not scored | 3 | 7.1 | $1.7M | −3.7% | |
| Hancock County, IA | Not scored | 2 | 4.3 | $2.7M | −2.2% | |
| Mitchell County, IA | Not scored | 2 | 4.4 | $2.8M | +0.6% | |
| Franklin County, IA | Not scored | 3 | 7.1 | $1.5M | −1.2% | |
| Keokuk County, IA | Not scored | 2 | 4.9 | $2.3M | −2.0% | |
| Calhoun County, IA | Not scored | 1 | 2.5 | $4.6M | −3.4% | |
| Sac County, IA | Not scored | 1 | 2.3 | $5M | −2.7% | |
| Clarke County, IA | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Humboldt County, IA | Not scored | 1 | 2.4 | $5M | −2.0% | |
| Howard County, IA | Not scored | 2 | 5.3 | $2.2M | −0.8% | |
| Emmet County, IA | Not scored | 2 | 4.9 | $2.2M | −2.5% | |
| Davis County, IA | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Palo Alto County, IA | Not scored | 2 | 5.3 | $2.2M | −1.0% | |
| Lucas County, IA | Not scored | 2 | 5.4 | $2M | +2.6% | |
| Greene County, IA | Not scored | 3 | 7.6 | $1.5M | −1.0% | |
| Monona County, IA | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Decatur County, IA | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Monroe County, IA | Not scored | 1 | 3.2 | $3.6M | −2.5% | |
| Adair County, IA | Not scored | 4 | 12.4 | $958K | −1.3% | |
| Worth County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Van Buren County, IA | Not scored | 1 | 3.5 | $3.2M | −1.2% | |
| Pocahontas County, IA | Not scored | 1 | 3.3 | $3.4M | −3.5% | |
| Ida County, IA | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Wayne County, IA | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Fremont County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Osceola County, IA | Not scored | 1 | 3.8 | $3.1M | −3.6% | |
| Taylor County, IA | Not scored | 1 | 4.0 | $2.8M | −0.5% | |
| Audubon County, IA | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Ringgold County, IA | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Adams County, IA | Not scored | 0 | 0.0 | n/a | −2.5% |
Markets with fewer than 5 landscaping and lawn care companies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many landscaping and lawn care companies are in Iowa?
As of September 2026, map listings count 767 landscaping and lawn care companies in Iowa. 23 of them (3%) are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 1,242 businesses with payroll classed as landscaping services in 2023, up 10.3% from 2019.
How much do households in Iowa spend on lawn care, cleaning and other household services?
About $1.6B a year, or $1,230 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 767 landscaping and lawn care companies on map listings, it comes to $2.1M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for landscaping and lawn care companies?
Iowa has 5.8 landscaping and lawn care companies per 10,000 households, 21% above the U.S. rate of 4.8. Spending per company is $2.1M, 28% below the U.S. figure of $2.9M. At the U.S. ratio of landscaping and lawn care companies to household spending, Iowa would have about 553, against 767 on map listings. There is one business with payroll in the industry for every 1,059 households, against one for every 1,095 across the U.S. The official count rose 10.3% from 2019 to 2023, against +9.2% for the U.S.
Which market in Iowa has the highest market score for landscaping and lawn care companies?
Among 9 scored metro areas in or partly in Iowa, the Des Moines-West Des Moines metro area scores highest, at 48 (lower middle). Among 12 scored small-town markets in or partly in Iowa, the Pella area scores highest, at 50 (upper middle). Among 39 scored counties in Iowa, Dallas County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 28 for landscaping and lawn care companies (lower middle), #44 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Landscaping and lawn care in other states
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Top markets for landscaping and lawn care companies across the U.S. · All business types in Iowa
Related business types in Iowa
- Home repair trades1,839 listings
- HVAC and plumbing802 listings
- Electricians457 listings
- Roofing and gutters580 listings
- Lawn, cleaning and pest control1,177 listings
- House cleaning257 listings
- Pest control153 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.