Home services · Small-town market · Texas
House cleaning businesses in the Athens, TX area
How the Athens, TX area compares with other small-town markets and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 83 out of 100: High
Ranked #7 of 142 scored small-town markets
#1 of 4 scored small-town markets based in Texas
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $46.2M
- On lawn care, cleaning and other household services · $1,377 a household
- Spending per listing
- $5.8M
- 10% below the U.S.
- Listings per 10k households
- 2.4
- 9% above the U.S.
- Population, 2025
- 88,595
- +7.5% since 2020
See the house cleaning businesses around any address in the Athens area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For house cleaning businesses, the Athens area has a Groundwork market score of 83 (high): #7 of 142 scored small-town markets and #1 of 4 scored small-town markets based in Texas. That puts it in the top 10% of small-town markets for house cleaning businesses.
Map listings as of September 2026 show 8 house cleaning businesses in the Athens area. None of them are chain locations, against 8% across the U.S. That is 2.4 per 10,000 households, 9% above the U.S. rate of 2.2.
At $1,377 per household (3% below the U.S. average), households in the Athens area spend about $46.2M a year on lawn care, cleaning and other household services. That works out to $5.8M per business, 10% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as janitorial and carpet cleaning services in the Athens area in 2023. That is one for every 11,192 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as janitorial and carpet cleaning services in the Athens area. Between 2020 and 2025, the population of the Athens area grew 7.5%, faster than the U.S. (+3.1%).
How the Athens area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Athens area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 2.1 | 2.2 |
| Spending per listing | $5.8M | $7.3M | $6.4M |
| Households per official establishment | 11,192 | 2,579 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +6.0% | +6.6% |
| Population growth, 2020–2025 | +7.5% | +8.5% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,377 | $1,545 | $1,414 |
| Median household income | $65,179 | $78,476 | $80,734 |
| Groundwork market score | 83 | 87 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 9
- Annual payroll, 2023
- $103K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Athens area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Athens area
- Population, 2025 estimate
- 88,595+7.5% since 2020
- Households
- 33,575
- Median age
- 43.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 874 sq. mi.
- People per square mile
- 97
- Median household income
- $65,179+37.6% vs. 2015–2019, before inflation
- Average household income
- $86,325
- Median home value
- $211,300
- Jobs located here
- 19,641
- Daytime population
- 73,197Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Athens area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for house cleaning businesses, numbered among those based in Texas, with the Athens area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Athens, TX | 83 | 8 | 2.4 | $5.8M | +7.5% | #7 of 142 |
| 2Granbury, TX | 79 | 7 | 2.7 | $5.7M | +13.6% | #8 of 142 |
| 3Lufkin, TX | 68 | 6 | 1.9 | $7.2M | +1.9% | #26 of 142 |
| 4Kerrville, TX | 67 | 6 | 2.7 | $5.4M | +2.5% | #30 of 142 |
Other business types in the Athens area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Athens, TX area?
There are 8 house cleaning businesses on map listings in the Athens area as of September 2026. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 3 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in the Athens, TX area spend on lawn care, cleaning and other household services?
About $46.2M a year, or $1,377 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 8 house cleaning businesses on map listings, it comes to $5.8M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 33,575 households in the Athens area and national spending patterns by income.
How does the Athens, TX area compare with the U.S. for house cleaning businesses?
The Athens area has 2.4 house cleaning businesses per 10,000 households, 9% above the U.S. rate of 2.2. Spending per business is $5.8M, 10% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, the Athens area would have about 7, against 8 on map listings. There is one business with payroll in the industry for every 11,192 households, against one for every 1,735 across the U.S.
How fast is the Athens, TX area growing?
Population estimates put the Athens area at 88,595 people in 2025, up 7.5% since 2020, faster than the U.S. (+3.1%). It has 33,575 households. Median household income in the Athens area is $65,179, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Athens area scores 83 for house cleaning businesses (high), #7 of 142 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Athens area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Athens area
Screening a site or an acquisition in the Athens area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.