Market rankings · Wisconsin
Optometrists and eye clinics in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for optometrists and eye clinics, with competitor counts and household spending for each.
- Listings
- 1,020
- 195 chain locations (19%)
- Official establishments
- 363
- +14.2% since 2019
- Household spending a year
- $3.6B
- On medical and dental services
- Listings per 10k households
- 4.1
- In line with the U.S.
- Spending per listing
- $3.5M
- 11% above the U.S.
- Rank among states
- #6 of 51
- Market score 71 · Upper middle
A site report maps the optometrists and eye clinics on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 1,020 optometrists and eye clinics on map listings as of September 2026. Chain locations make up 19% of them, against 20% across the U.S. That is 4.1 per 10,000 households, in line with the U.S. rate of 4.1.
Households in Wisconsin spend about $3.6B a year on medical and dental services, or $1,435 per household, 11% above the U.S. average. That works out to $3.5M per practice, 11% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
Official counts show 363 businesses with payroll classed as offices of optometrists in Wisconsin in 2023, up 14.2% from 2019. That is one for every 6,831 households, against one for every 5,742 across the U.S. Across the U.S., the count rose 0.2% over the same years. Since fiscal 2022, 3 SBA-backed loans worth $616K have gone to businesses classed as offices of optometrists in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #6 for optometrists and eye clinics, with a Groundwork market score of 71 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Janesville-Beloit metro area scores highest (77). Of the 11 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (86).
Every market in Wisconsin for optometrists and eye clinics
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Janesville-Beloit, WI | 77 | 20 | 3.0 | $4.7M | +1.7% | #20 of 386 |
| 2Eau Claire, WI | 77 | 22 | 3.1 | $4.6M | +2.6% | #21 of 386 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 76 | 572 | 3.9 | $4.2M | +2.6% | #24 of 386 |
| 3Madison, WI | 70 | 139 | 4.6 | $3.4M | +4.1% | #47 of 386 |
| 4Wausau, WI | 69 | 19 | 3.3 | $4.3M | +1.0% | #51 of 386 |
| 5La Crosse-Onalaska, WI-MN | 67 | 19 | 2.6 | $5.3M | +0.4% | #65 of 386 |
| 6Milwaukee-Waukesha, WI | 63 | 290 | 4.4 | $3.3M | 0.0% | #95 of 386 |
| Duluth, MN-WI | 59 | 50 | 4.2 | $3.3M | +0.2% | #114 of 386 |
| 7Appleton, WI | 54 | 46 | 4.6 | $3.2M | +2.7% | #158 of 386 |
| 8Green Bay, WI | 54 | 79 | 5.8 | $2.5M | +2.5% | #164 of 386 |
| 9Fond du Lac, WI | 50 | 18 | 4.2 | $3.3M | +0.5% | #199 of 386 |
| 10Racine-Mount Pleasant, WI | 50 | 37 | 4.6 | $3.1M | +0.4% | #202 of 386 |
| 11Kenosha, WI | 46 | 38 | 5.5 | $2.7M | −0.4% | #244 of 386 |
| 12Sheboygan, WI | 39 | 28 | 5.6 | $2.5M | 0.0% | #289 of 386 |
| 13Oshkosh-Neenah, WI | 35 | 41 | 5.6 | $2.5M | +1.4% | #312 of 386 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 86 | 6 | 2.0 | $6.9M | +2.2% | #4 of 400 |
| 2Beaver Dam, WI | 83 | 9 | 2.5 | $5.5M | −0.3% | #9 of 400 |
| 3Whitewater-Elkhorn, WI | 82 | 12 | 2.8 | $5.3M | +0.8% | #12 of 400 |
| 4Platteville, WI | 79 | 5 | 2.5 | $5.3M | +0.9% | #19 of 400 |
| 5Baraboo, WI | 76 | 11 | 3.9 | $3.6M | +1.3% | #28 of 400 |
| 6Marinette, WI-MI | 71 | 11 | 3.7 | $3.4M | +0.3% | #53 of 400 |
| 7Manitowoc, WI | 64 | 15 | 4.3 | $3.1M | +0.4% | #96 of 400 |
| 8Watertown-Fort Atkinson, WI | 63 | 18 | 5.2 | $2.8M | +0.3% | #105 of 400 |
| 9Rice Lake, WI | 51 | 8 | 4.0 | $3.3M | −0.5% | #196 of 400 |
| 10Wisconsin Rapids-Marshfield, WI | 51 | 16 | 5.0 | $2.7M | −0.2% | #200 of 400 |
| Iron Mountain, MI-WI | 50 | 7 | 5.0 | $2.6M | +0.4% | #210 of 400 |
| Sparta, WI | Not scored | 3 | 1.6 | $8.2M | +0.6% | |
| Menomonie, WI | Not scored | 4 | 2.3 | $6M | +1.7% | |
| Shawano, WI | Not scored | 3 | 1.6 | $8.1M | +1.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 82 | 17 | 3.0 | $5.2M | +1.8% | #36 of 1,302 |
| 2Eau Claire County, WI | 80 | 15 | 3.4 | $4.2M | +3.0% | #57 of 1,302 |
| 3Rock County, WI | 78 | 20 | 3.0 | $4.7M | +1.7% | #80 of 1,302 |
| 4Dodge County, WI | 77 | 9 | 2.5 | $5.5M | −0.3% | #89 of 1,302 |
| 5Portage County, WI | 76 | 6 | 2.0 | $6.9M | +2.2% | #106 of 1,302 |
| 6Calumet County, WI | 76 | 6 | 2.8 | $5.4M | +2.9% | #108 of 1,302 |
| 7Chippewa County, WI | 76 | 7 | 2.6 | $5.3M | +1.9% | #109 of 1,302 |
| 8Walworth County, WI | 74 | 12 | 2.8 | $5.3M | +0.8% | #129 of 1,302 |
| 9Grant County, WI | 72 | 5 | 2.5 | $5.3M | +0.9% | #157 of 1,302 |
| 10Marathon County, WI | 71 | 19 | 3.3 | $4.3M | +1.0% | #183 of 1,302 |
| 11St. Croix County, WI | 70 | 16 | 4.3 | $3.9M | +4.7% | #200 of 1,302 |
| 12Dane County, WI | 70 | 129 | 5.1 | $3.1M | +4.9% | #207 of 1,302 |
| 13Sauk County, WI | 68 | 11 | 3.9 | $3.6M | +1.3% | #235 of 1,302 |
| 14Milwaukee County, WI | 67 | 141 | 3.6 | $3.7M | −1.5% | #260 of 1,302 |
| 15Oconto County, WI | 66 | 7 | 4.2 | $3.3M | +2.9% | #287 of 1,302 |
| 16La Crosse County, WI | 64 | 17 | 3.3 | $4.2M | +0.3% | #316 of 1,302 |
| 17Green County, WI | 61 | 5 | 3.2 | $4.5M | +0.5% | #386 of 1,302 |
| 18Brown County, WI | 61 | 65 | 5.9 | $2.5M | +2.6% | #406 of 1,302 |
| 19Racine County, WI | 58 | 37 | 4.6 | $3.1M | +0.4% | #474 of 1,302 |
| 20Fond du Lac County, WI | 57 | 18 | 4.2 | $3.3M | +0.5% | #487 of 1,302 |
| 21Outagamie County, WI | 57 | 40 | 5.1 | $2.9M | +2.6% | #495 of 1,302 |
| 22Polk County, WI | 55 | 8 | 4.1 | $3.4M | +1.7% | #551 of 1,302 |
| 23Ozaukee County, WI | 55 | 29 | 7.6 | $2.2M | +3.0% | #570 of 1,302 |
| 24Manitowoc County, WI | 54 | 15 | 4.3 | $3.1M | +0.4% | #587 of 1,302 |
| 25Door County, WI | 54 | 7 | 4.7 | $3M | +1.6% | #591 of 1,302 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Kenosha County, WI | 54 | 38 | 5.5 | $2.7M | −0.4% | #599 of 1,302 |
| 27Jefferson County, WI | 53 | 18 | 5.2 | $2.8M | +0.3% | #616 of 1,302 |
| 28Waukesha County, WI | 53 | 103 | 6.1 | $2.8M | +2.4% | #617 of 1,302 |
| 29Lincoln County, WI | 50 | 5 | 3.9 | $3.4M | −0.1% | #673 of 1,302 |
| 30Sheboygan County, WI | 49 | 28 | 5.6 | $2.5M | 0.0% | #716 of 1,302 |
| 31Winnebago County, WI | 45 | 41 | 5.6 | $2.5M | +1.4% | #800 of 1,302 |
| 32Barron County, WI | 43 | 8 | 4.0 | $3.3M | −0.5% | #834 of 1,302 |
| 33Oneida County, WI | 43 | 8 | 4.6 | $2.9M | +0.7% | #839 of 1,302 |
| 34Marinette County, WI | 43 | 10 | 5.2 | $2.5M | +1.6% | #847 of 1,302 |
| 35Wood County, WI | 41 | 16 | 5.0 | $2.7M | −0.2% | #894 of 1,302 |
| 36Taylor County, WI | 37 | 5 | 6.2 | $2.1M | +0.9% | #973 of 1,302 |
| 37Waupaca County, WI | 34 | 11 | 4.9 | $2.8M | −0.6% | #1,017 of 1,302 |
| 38Kewaunee County, WI | 29 | 7 | 8.4 | $1.7M | +1.0% | #1,107 of 1,302 |
| 39Langlade County, WI | 28 | 6 | 6.8 | $1.8M | +0.4% | #1,113 of 1,302 |
| 40Jackson County, WI | 26 | 5 | 6.0 | $2.2M | −0.5% | #1,130 of 1,302 |
| Columbia County, WI | Not scored | 4 | 1.7 | $8.9M | −0.7% | |
| Monroe County, WI | Not scored | 3 | 1.6 | $8.2M | +0.6% | |
| Dunn County, WI | Not scored | 4 | 2.3 | $6M | +1.7% | |
| Douglas County, WI | Not scored | 3 | 1.6 | $8.8M | −0.8% | |
| Pierce County, WI | Not scored | 2 | 1.3 | $12.1M | +3.1% | |
| Shawano County, WI | Not scored | 3 | 1.7 | $7.5M | +1.7% | |
| Clark County, WI | Not scored | 2 | 1.6 | $8.6M | +1.2% | |
| Vernon County, WI | Not scored | 2 | 1.6 | $8.4M | +2.4% | |
| Trempealeau County, WI | Not scored | 1 | 0.8 | $17.3M | +1.1% | |
| Juneau County, WI | Not scored | 1 | 0.9 | $14.1M | −0.5% | |
| Waushara County, WI | Not scored | 2 | 1.9 | $7M | +2.8% | |
| Iowa County, WI | Not scored | 1 | 1.0 | $14.8M | +1.0% | |
| Vilas County, WI | Not scored | 2 | 1.8 | $7.4M | +2.9% | |
| Adams County, WI | Not scored | 2 | 2.1 | $6M | +5.2% | |
| Green Lake County, WI | Not scored | 4 | 4.8 | $2.8M | +1.5% | |
| Sawyer County, WI | Not scored | 2 | 2.3 | $5.7M | +4.0% | |
| Richland County, WI | Not scored | 3 | 4.1 | $3.2M | −1.4% | |
| Lafayette County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Burnett County, WI | Not scored | 1 | 1.4 | $9.3M | +3.9% | |
| Washburn County, WI | Not scored | 2 | 2.6 | $5M | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Ashland County, WI | Not scored | 1 | 1.5 | $8.6M | +1.1% | |
| Crawford County, WI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Marquette County, WI | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Rusk County, WI | Not scored | 1 | 1.6 | $7.9M | −0.2% | |
| Price County, WI | Not scored | 2 | 3.1 | $4.1M | −0.3% | |
| Buffalo County, WI | Not scored | 1 | 1.7 | $7.6M | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 1 | 3.3 | $4.2M | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 optometrists and eye clinics on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many optometrists and eye clinics are in Wisconsin?
Map listings as of September 2026 show 1,020 optometrists and eye clinics in Wisconsin. 195 of them (19%) are chain locations. The listings count optometrists and eye clinics. Official counts show 363 businesses with payroll classed as offices of optometrists in 2023, up 14.2% from 2019.
How much do households in Wisconsin spend on medical and dental services?
About $3.6B a year, or $1,435 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 1,020 optometrists and eye clinics on map listings, it comes to $3.5M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for optometrists and eye clinics?
Wisconsin has 4.1 optometrists and eye clinics per 10,000 households, in line with the U.S. rate of 4.1. Spending per practice is $3.5M, 11% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, Wisconsin would have about 1,136, against 1,020 on map listings. There is one business with payroll in the industry for every 6,831 households, against one for every 5,742 across the U.S. The official count rose 14.2% from 2019 to 2023, against +0.2% for the U.S.
Which market in Wisconsin has the highest market score for optometrists and eye clinics?
Among 15 scored metro areas in or partly in Wisconsin, the Janesville-Beloit metro area scores highest, at 77 (high). Among 11 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 86 (high). Among 40 scored counties in Wisconsin, Washington County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 71 for optometrists and eye clinics (upper middle), #6 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Optometrists and eye care in other states
All 51 states
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- Kansas
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- Maine
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- Michigan
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- New Hampshire
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- North Carolina
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- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for optometrists and eye clinics across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Doctors, dentists and clinics23,062 listings
- Dentists and orthodontists2,595 listings
- Primary care and pediatrics1,249 listings
- Urgent care and walk-in clinics77 listings
- Chiropractors1,817 listings
- Physical therapy1,400 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.