Market rankings · Wisconsin
Chiropractors in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for chiropractors, with competitor counts and household spending for each.
- Listings
- 1,817
- 160 chain locations (9%)
- Official establishments
- 1,079
- +0.8% since 2019
- Household spending a year
- $3.6B
- On medical and dental services
- Listings per 10k households
- 7.3
- 35% above the U.S.
- Spending per listing
- $2M
- 18% below the U.S.
- Rank among states
- #35 of 51
- Market score 40 · Lower middle
A site report maps the chiropractors on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,817 chiropractors in Wisconsin. Of those, 160 are chain locations, or 9%, against 8% across the U.S. That is 7.3 per 10,000 households, 35% above the U.S. rate of 5.4.
Households in Wisconsin spend about $3.6B a year on medical and dental services, or $1,435 per household, 11% above the U.S. average. That is about $2M of household spending for each practice on map listings, 18% below the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.
The official count of businesses with payroll classed as offices of chiropractors in Wisconsin was 1,079 in 2023, up 0.8% from 2019. That is one for every 2,298 households, against one for every 3,237 across the U.S. Across the U.S., the count rose 0.8% over the same years. Since fiscal 2022, 61 SBA-backed loans worth $15.6M have gone to businesses classed as offices of chiropractors in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #35 for chiropractors, with a Groundwork market score of 40 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Racine-Mount Pleasant metro area scores highest (57). Of the 14 scored small-town markets in or partly in Wisconsin, the Beaver Dam area scores highest (65).
Every market in Wisconsin for chiropractors
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine-Mount Pleasant, WI | 57 | 43 | 5.3 | $2.7M | +0.4% | #141 of 386 |
| 2Janesville-Beloit, WI | 56 | 33 | 4.9 | $2.8M | +1.7% | #149 of 386 |
| 3Kenosha, WI | 54 | 34 | 4.9 | $3M | −0.4% | #163 of 386 |
| Duluth, MN-WI | 47 | 68 | 5.6 | $2.4M | +0.2% | #208 of 386 |
| 4Madison, WI | 46 | 231 | 7.7 | $2M | +4.1% | #218 of 386 |
| 5Milwaukee-Waukesha, WI | 44 | 444 | 6.8 | $2.2M | 0.0% | #231 of 386 |
| 6Wausau, WI | 40 | 41 | 7.1 | $2M | +1.0% | #272 of 386 |
| 7Appleton, WI | 40 | 76 | 7.6 | $2M | +2.7% | #273 of 386 |
| 8Fond du Lac, WI | 39 | 27 | 6.2 | $2.2M | +0.5% | #282 of 386 |
| 9Oshkosh-Neenah, WI | 38 | 51 | 7.0 | $2M | +1.4% | #289 of 386 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 35 | 1,510 | 10.2 | $1.6M | +2.6% | #319 of 386 |
| 10Green Bay, WI | 34 | 123 | 9.0 | $1.6M | +2.5% | #327 of 386 |
| 11Eau Claire, WI | 27 | 79 | 11.0 | $1.3M | +2.6% | #361 of 386 |
| 12Sheboygan, WI | 26 | 45 | 9.0 | $1.5M | 0.0% | #364 of 386 |
| 13La Crosse-Onalaska, WI-MN | 23 | 78 | 10.8 | $1.3M | +0.4% | #372 of 386 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beaver Dam, WI | 65 | 15 | 4.2 | $3.3M | −0.3% | #89 of 426 |
| 2Marinette, WI-MI | 63 | 13 | 4.4 | $2.9M | +0.3% | #111 of 426 |
| 3Shawano, WI | 58 | 11 | 5.9 | $2.2M | +1.4% | #155 of 426 |
| 4Manitowoc, WI | 57 | 19 | 5.4 | $2.5M | +0.4% | #159 of 426 |
| 5Watertown-Fort Atkinson, WI | 55 | 24 | 6.9 | $2.1M | +0.3% | #171 of 426 |
| 6Whitewater-Elkhorn, WI | 52 | 29 | 6.7 | $2.2M | +0.8% | #198 of 426 |
| 7Stevens Point-Plover, WI | 49 | 23 | 7.7 | $1.8M | +2.2% | #225 of 426 |
| 8Menomonie, WI | 42 | 17 | 9.7 | $1.4M | +1.7% | #280 of 426 |
| 9Sparta, WI | 41 | 13 | 7.1 | $1.9M | +0.6% | #283 of 426 |
| 10Platteville, WI | 39 | 16 | 8.0 | $1.7M | +0.9% | #295 of 426 |
| 11Baraboo, WI | 38 | 29 | 10.4 | $1.4M | +1.3% | #310 of 426 |
| 12Wisconsin Rapids-Marshfield, WI | 33 | 27 | 8.4 | $1.6M | −0.2% | #352 of 426 |
| Iron Mountain, MI-WI | 31 | 12 | 8.5 | $1.5M | +0.4% | #375 of 426 |
| 13Rice Lake, WI | 29 | 17 | 8.5 | $1.6M | −0.5% | #389 of 426 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 73 | 6 | 3.6 | $3.9M | +2.9% | #166 of 1,490 |
| 2Milwaukee County, WI | 66 | 165 | 4.2 | $3.2M | −1.5% | #303 of 1,490 |
| 3Calumet County, WI | 64 | 11 | 5.1 | $2.9M | +2.9% | #353 of 1,490 |
| 4Waushara County, WI | 63 | 5 | 4.7 | $2.8M | +2.8% | #378 of 1,490 |
| 5Racine County, WI | 62 | 43 | 5.3 | $2.7M | +0.4% | #406 of 1,490 |
| 6Vilas County, WI | 61 | 5 | 4.5 | $3M | +2.9% | #430 of 1,490 |
| 7Rock County, WI | 61 | 33 | 4.9 | $2.8M | +1.7% | #435 of 1,490 |
| 8Dodge County, WI | 59 | 15 | 4.2 | $3.3M | −0.3% | #473 of 1,490 |
| 9Kenosha County, WI | 59 | 34 | 4.9 | $3M | −0.4% | #477 of 1,490 |
| 10Dane County, WI | 54 | 191 | 7.6 | $2.1M | +4.9% | #637 of 1,490 |
| 11Manitowoc County, WI | 52 | 19 | 5.4 | $2.5M | +0.4% | #675 of 1,490 |
| 12Clark County, WI | 51 | 7 | 5.5 | $2.4M | +1.2% | #701 of 1,490 |
| 13Jefferson County, WI | 51 | 24 | 6.9 | $2.1M | +0.3% | #712 of 1,490 |
| 14Marinette County, WI | 50 | 11 | 5.8 | $2.2M | +1.6% | #733 of 1,490 |
| 15Shawano County, WI | 50 | 11 | 6.4 | $2M | +1.7% | #739 of 1,490 |
| 16Douglas County, WI | 48 | 11 | 5.7 | $2.4M | −0.8% | #793 of 1,490 |
| 17Marathon County, WI | 48 | 41 | 7.1 | $2M | +1.0% | #814 of 1,490 |
| 18Washington County, WI | 48 | 47 | 8.2 | $1.9M | +1.8% | #819 of 1,490 |
| 19Walworth County, WI | 47 | 29 | 6.7 | $2.2M | +0.8% | #833 of 1,490 |
| 20Fond du Lac County, WI | 46 | 27 | 6.2 | $2.2M | +0.5% | #859 of 1,490 |
| 21Winnebago County, WI | 46 | 51 | 7.0 | $2M | +1.4% | #867 of 1,490 |
| 22Juneau County, WI | 45 | 7 | 6.4 | $2M | −0.5% | #884 of 1,490 |
| 23Iowa County, WI | 44 | 7 | 6.9 | $2.1M | +1.0% | #901 of 1,490 |
| 24Portage County, WI | 44 | 23 | 7.7 | $1.8M | +2.2% | #910 of 1,490 |
| 25Outagamie County, WI | 44 | 65 | 8.3 | $1.8M | +2.6% | #911 of 1,490 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Lincoln County, WI | 42 | 7 | 5.5 | $2.4M | −0.1% | #947 of 1,490 |
| 27Lafayette County, WI | 41 | 6 | 8.9 | $1.6M | +5.2% | #998 of 1,490 |
| 28Pierce County, WI | 41 | 16 | 10.1 | $1.5M | +3.1% | #999 of 1,490 |
| 29Polk County, WI | 40 | 16 | 8.2 | $1.7M | +1.7% | #1,019 of 1,490 |
| 30Waukesha County, WI | 40 | 182 | 10.8 | $1.6M | +2.4% | #1,026 of 1,490 |
| 31Brown County, WI | 40 | 108 | 9.7 | $1.5M | +2.6% | #1,027 of 1,490 |
| 32Columbia County, WI | 39 | 18 | 7.5 | $2M | −0.7% | #1,039 of 1,490 |
| 33Door County, WI | 39 | 13 | 8.7 | $1.6M | +1.6% | #1,051 of 1,490 |
| 34Ozaukee County, WI | 38 | 50 | 13.1 | $1.3M | +3.0% | #1,082 of 1,490 |
| 35St. Croix County, WI | 38 | 52 | 13.9 | $1.2M | +4.7% | #1,085 of 1,490 |
| 36Monroe County, WI | 37 | 13 | 7.1 | $1.9M | +0.6% | #1,094 of 1,490 |
| 37Green Lake County, WI | 37 | 6 | 7.2 | $1.9M | +1.5% | #1,096 of 1,490 |
| 38Vernon County, WI | 37 | 11 | 8.9 | $1.5M | +2.4% | #1,105 of 1,490 |
| 39Dunn County, WI | 36 | 17 | 9.7 | $1.4M | +1.7% | #1,128 of 1,490 |
| 40Eau Claire County, WI | 36 | 49 | 11.0 | $1.3M | +3.0% | #1,135 of 1,490 |
| 41Grant County, WI | 34 | 16 | 8.0 | $1.7M | +0.9% | #1,174 of 1,490 |
| 42Sheboygan County, WI | 34 | 45 | 9.0 | $1.5M | 0.0% | #1,178 of 1,490 |
| 43Green County, WI | 34 | 15 | 9.5 | $1.5M | +0.5% | #1,180 of 1,490 |
| 44Sauk County, WI | 33 | 29 | 10.4 | $1.4M | +1.3% | #1,215 of 1,490 |
| 45Waupaca County, WI | 32 | 17 | 7.5 | $1.8M | −0.6% | #1,224 of 1,490 |
| 46Kewaunee County, WI | 32 | 9 | 10.8 | $1.3M | +1.0% | #1,233 of 1,490 |
| 47Oneida County, WI | 31 | 15 | 8.6 | $1.6M | +0.7% | #1,248 of 1,490 |
| 48Wood County, WI | 29 | 27 | 8.4 | $1.6M | −0.2% | #1,302 of 1,490 |
| 49Chippewa County, WI | 29 | 30 | 11.1 | $1.2M | +1.9% | #1,309 of 1,490 |
| 50Trempealeau County, WI | 29 | 14 | 11.2 | $1.2M | +1.1% | #1,310 of 1,490 |
| 51Taylor County, WI | 26 | 9 | 11.2 | $1.2M | +0.9% | #1,352 of 1,490 |
| 52La Crosse County, WI | 26 | 62 | 12.0 | $1.2M | +0.3% | #1,353 of 1,490 |
| 53Barron County, WI | 25 | 17 | 8.5 | $1.6M | −0.5% | #1,364 of 1,490 |
| 54Crawford County, WI | 23 | 6 | 8.9 | $1.4M | −1.1% | #1,395 of 1,490 |
| 55Price County, WI | 22 | 6 | 9.2 | $1.4M | −0.3% | #1,405 of 1,490 |
| 56Langlade County, WI | 18 | 11 | 12.4 | $1M | +0.4% | #1,456 of 1,490 |
| Adams County, WI | Not scored | 3 | 3.2 | $4M | +5.2% | |
| Jackson County, WI | Not scored | 3 | 3.6 | $3.6M | −0.5% | |
| Sawyer County, WI | Not scored | 4 | 4.5 | $2.8M | +4.0% | |
| Richland County, WI | Not scored | 4 | 5.5 | $2.4M | −1.4% | |
| Burnett County, WI | Not scored | 1 | 1.4 | $9.3M | +3.9% | |
| Washburn County, WI | Not scored | 4 | 5.3 | $2.5M | +2.8% | |
| Bayfield County, WI | Not scored | 1 | 1.3 | $10M | +3.4% | |
| Ashland County, WI | Not scored | 4 | 5.9 | $2.2M | +1.1% | |
| Marquette County, WI | Not scored | 2 | 2.9 | $4.5M | +2.1% | |
| Rusk County, WI | Not scored | 3 | 4.7 | $2.6M | −0.2% | |
| Buffalo County, WI | Not scored | 4 | 7.0 | $1.9M | −0.1% | |
| Forest County, WI | Not scored | 2 | 5.0 | $2.5M | +4.4% | |
| Pepin County, WI | Not scored | 2 | 6.6 | $2.1M | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 chiropractors on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many chiropractors are in Wisconsin?
Wisconsin has 1,817 chiropractors on map listings as of September 2026. 160 of them (9%) are chain locations. The listings count chiropractors. Official counts show 1,079 businesses with payroll classed as offices of chiropractors in 2023, up 0.8% from 2019.
How much do households in Wisconsin spend on medical and dental services?
About $3.6B a year, or $1,435 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 1,817 chiropractors on map listings, it comes to $2M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for chiropractors?
Wisconsin has 7.3 chiropractors per 10,000 households, 35% above the U.S. rate of 5.4. Spending per practice is $2M, 18% below the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, Wisconsin would have about 1,487, against 1,817 on map listings. There is one business with payroll in the industry for every 2,298 households, against one for every 3,237 across the U.S. The official count rose 0.8% from 2019 to 2023, against +0.8% for the U.S.
Which market in Wisconsin has the highest market score for chiropractors?
Among 15 scored metro areas in or partly in Wisconsin, the Racine-Mount Pleasant metro area scores highest, at 57 (upper middle). Among 14 scored small-town markets in or partly in Wisconsin, the Beaver Dam area scores highest, at 65 (upper middle). Among 56 scored counties in Wisconsin, Oconto County scores highest, at 73 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 40 for chiropractors (lower middle), #35 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Chiropractors in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for chiropractors across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Doctors, dentists and clinics23,062 listings
- Dentists and orthodontists2,595 listings
- Primary care and pediatrics1,249 listings
- Urgent care and walk-in clinics77 listings
- Physical therapy1,400 listings
- Optometrists and eye care1,020 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.