Market rankings · Wisconsin
Physical therapy clinics in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for physical therapy clinics, with competitor counts and household spending for each.
- Listings
- 1,400
- 216 chain locations (15%)
- Official establishments
- 747
- +26.2% since 2019
- Household spending a year
- $3.6B
- On medical and dental services
- Listings per 10k households
- 5.6
- 4% above the U.S.
- Spending per listing
- $2.5M
- 6% above the U.S.
- Rank among states
- #7 of 51
- Market score 72 · Upper middle
A site report maps the physical therapy clinics on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,400 physical therapy clinics on map listings in Wisconsin as of September 2026. Of those, 216 are chain locations, or 15%, against 23% across the U.S. That is 5.6 per 10,000 households, 4% above the U.S. rate of 5.4.
At $1,435 per household (11% above the U.S. average), households in Wisconsin spend about $3.6B a year on medical and dental services. That works out to $2.5M per clinic, 6% above the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only physical therapy clinics.
The official count of businesses with payroll classed as physical, occupational and speech therapists in Wisconsin was 747 in 2023, up 26.2% from 2019. That is one for every 3,319 households, against one for every 2,482 across the U.S. Across the U.S., the count rose 23.1% over the same years. Since fiscal 2022, 16 SBA-backed loans worth $3.9M have gone to businesses classed as physical, occupational and speech therapists in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #7 for physical therapy clinics, with a Groundwork market score of 72 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Janesville-Beloit metro area scores highest (81). Of the 11 scored small-town markets in or partly in Wisconsin, the Baraboo area scores highest (87).
Every market in Wisconsin for physical therapy clinics
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Janesville-Beloit, WI | 81 | 14 | 2.1 | $6.7M | +1.7% | #4 of 386 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 80 | 593 | 4.0 | $4.1M | +2.6% | #7 of 386 |
| 2Fond du Lac, WI | 77 | 16 | 3.7 | $3.7M | +0.5% | #19 of 386 |
| 3Green Bay, WI | 76 | 67 | 4.9 | $2.9M | +2.5% | #27 of 386 |
| 4Madison, WI | 75 | 151 | 5.0 | $3.1M | +4.1% | #29 of 386 |
| 5Eau Claire, WI | 74 | 26 | 3.6 | $3.9M | +2.6% | #31 of 386 |
| 6Appleton, WI | 74 | 46 | 4.6 | $3.2M | +2.7% | #36 of 386 |
| 7Wausau, WI | 73 | 20 | 3.5 | $4.1M | +1.0% | #37 of 386 |
| 8La Crosse-Onalaska, WI-MN | 70 | 23 | 3.2 | $4.4M | +0.4% | #53 of 386 |
| 9Sheboygan, WI | 63 | 29 | 5.8 | $2.4M | 0.0% | #102 of 386 |
| Duluth, MN-WI | 58 | 76 | 6.3 | $2.2M | +0.2% | #140 of 386 |
| 10Oshkosh-Neenah, WI | 46 | 47 | 6.5 | $2.2M | +1.4% | #220 of 386 |
| 11Racine-Mount Pleasant, WI | 43 | 66 | 8.2 | $1.7M | +0.4% | #241 of 386 |
| 12Milwaukee-Waukesha, WI | 42 | 556 | 8.5 | $1.7M | 0.0% | #256 of 386 |
| 13Kenosha, WI | 35 | 73 | 10.6 | $1.4M | −0.4% | #314 of 386 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Baraboo, WI | 87 | 6 | 2.1 | $6.6M | +1.3% | #4 of 400 |
| 2Shawano, WI | 84 | 5 | 2.7 | $4.9M | +1.4% | #7 of 400 |
| 3Watertown-Fort Atkinson, WI | 81 | 14 | 4.0 | $3.6M | +0.3% | #16 of 400 |
| 4Beaver Dam, WI | 79 | 10 | 2.8 | $5M | −0.3% | #20 of 400 |
| 5Whitewater-Elkhorn, WI | 68 | 27 | 6.3 | $2.4M | +0.8% | #70 of 400 |
| 6Stevens Point-Plover, WI | 67 | 14 | 4.7 | $3M | +2.2% | #77 of 400 |
| 7Manitowoc, WI | 65 | 22 | 6.3 | $2.1M | +0.4% | #97 of 400 |
| 8Wisconsin Rapids-Marshfield, WI | 63 | 13 | 4.0 | $3.3M | −0.2% | #105 of 400 |
| 9Marinette, WI-MI | 58 | 14 | 4.8 | $2.7M | +0.3% | #146 of 400 |
| 10Rice Lake, WI | 51 | 9 | 4.5 | $2.9M | −0.5% | #200 of 400 |
| Iron Mountain, MI-WI | 42 | 8 | 5.7 | $2.3M | +0.4% | #264 of 400 |
| Platteville, WI | Not scored | 1 | 0.5 | $26.5M | +0.9% | |
| Sparta, WI | Not scored | 4 | 2.2 | $6.1M | +0.6% | |
| Menomonie, WI | Not scored | 4 | 2.3 | $6M | +1.7% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rock County, WI | 81 | 14 | 2.1 | $6.7M | +1.7% | #42 of 1,422 |
| 2Calumet County, WI | 81 | 9 | 4.2 | $3.6M | +2.9% | #48 of 1,422 |
| 3Sauk County, WI | 80 | 6 | 2.1 | $6.6M | +1.3% | #53 of 1,422 |
| 4Shawano County, WI | 79 | 5 | 2.9 | $4.5M | +1.7% | #70 of 1,422 |
| 5Pierce County, WI | 78 | 6 | 3.8 | $4M | +3.1% | #87 of 1,422 |
| 6Jefferson County, WI | 78 | 14 | 4.0 | $3.6M | +0.3% | #91 of 1,422 |
| 7Polk County, WI | 77 | 7 | 3.6 | $3.9M | +1.7% | #103 of 1,422 |
| 8Dodge County, WI | 76 | 10 | 2.8 | $5M | −0.3% | #113 of 1,422 |
| 9Fond du Lac County, WI | 76 | 16 | 3.7 | $3.7M | +0.5% | #120 of 1,422 |
| 10Oconto County, WI | 76 | 8 | 4.8 | $2.9M | +2.9% | #125 of 1,422 |
| 11St. Croix County, WI | 74 | 20 | 5.3 | $3.1M | +4.7% | #157 of 1,422 |
| 12Eau Claire County, WI | 73 | 14 | 3.1 | $4.5M | +3.0% | #166 of 1,422 |
| 13Chippewa County, WI | 73 | 12 | 4.4 | $3.1M | +1.9% | #176 of 1,422 |
| 14Outagamie County, WI | 72 | 37 | 4.7 | $3.2M | +2.6% | #190 of 1,422 |
| 15Brown County, WI | 72 | 58 | 5.2 | $2.8M | +2.6% | #191 of 1,422 |
| 16Marathon County, WI | 71 | 20 | 3.5 | $4.1M | +1.0% | #196 of 1,422 |
| 17Dane County, WI | 69 | 145 | 5.8 | $2.7M | +4.9% | #250 of 1,422 |
| 18Oneida County, WI | 67 | 7 | 4.0 | $3.4M | +0.7% | #276 of 1,422 |
| 19Walworth County, WI | 66 | 27 | 6.3 | $2.4M | +0.8% | #314 of 1,422 |
| 20Portage County, WI | 64 | 14 | 4.7 | $3M | +2.2% | #342 of 1,422 |
| 21Sheboygan County, WI | 64 | 29 | 5.8 | $2.4M | 0.0% | #353 of 1,422 |
| 22La Crosse County, WI | 63 | 20 | 3.9 | $3.6M | +0.3% | #358 of 1,422 |
| 23Wood County, WI | 61 | 13 | 4.0 | $3.3M | −0.2% | #413 of 1,422 |
| 24Manitowoc County, WI | 61 | 22 | 6.3 | $2.1M | +0.4% | #422 of 1,422 |
| 25Clark County, WI | 58 | 5 | 3.9 | $3.4M | +1.2% | #493 of 1,422 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Marinette County, WI | 57 | 12 | 6.3 | $2M | +1.6% | #540 of 1,422 |
| 27Washington County, WI | 57 | 46 | 8.1 | $1.9M | +1.8% | #542 of 1,422 |
| 28Douglas County, WI | 54 | 11 | 5.7 | $2.4M | −0.8% | #616 of 1,422 |
| 29Waushara County, WI | 51 | 7 | 6.6 | $2M | +2.8% | #698 of 1,422 |
| 30Barron County, WI | 49 | 9 | 4.5 | $2.9M | −0.5% | #730 of 1,422 |
| 31Winnebago County, WI | 49 | 47 | 6.5 | $2.2M | +1.4% | #741 of 1,422 |
| 32Milwaukee County, WI | 46 | 286 | 7.3 | $1.8M | −1.5% | #828 of 1,422 |
| 33Racine County, WI | 46 | 66 | 8.2 | $1.7M | +0.4% | #830 of 1,422 |
| 34Waukesha County, WI | 44 | 164 | 9.7 | $1.7M | +2.4% | #882 of 1,422 |
| 35Marquette County, WI | 43 | 5 | 7.2 | $1.8M | +2.1% | #911 of 1,422 |
| 36Kenosha County, WI | 38 | 73 | 10.6 | $1.4M | −0.4% | #1,045 of 1,422 |
| 37Waupaca County, WI | 37 | 15 | 6.6 | $2M | −0.6% | #1,053 of 1,422 |
| 38Ozaukee County, WI | 34 | 60 | 15.7 | $1.1M | +3.0% | #1,140 of 1,422 |
| Columbia County, WI | Not scored | 2 | 0.8 | $17.8M | −0.7% | |
| Grant County, WI | Not scored | 1 | 0.5 | $26.5M | +0.9% | |
| Monroe County, WI | Not scored | 4 | 2.2 | $6.1M | +0.6% | |
| Dunn County, WI | Not scored | 4 | 2.3 | $6M | +1.7% | |
| Green County, WI | Not scored | 2 | 1.3 | $11.4M | +0.5% | |
| Vernon County, WI | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Trempealeau County, WI | Not scored | 3 | 2.4 | $5.8M | +1.1% | |
| Door County, WI | Not scored | 4 | 2.7 | $5.3M | +1.6% | |
| Lincoln County, WI | Not scored | 4 | 3.1 | $4.3M | −0.1% | |
| Juneau County, WI | Not scored | 2 | 1.8 | $7M | −0.5% | |
| Iowa County, WI | Not scored | 2 | 2.0 | $7.4M | +1.0% | |
| Vilas County, WI | Not scored | 1 | 0.9 | $14.9M | +2.9% | |
| Adams County, WI | Not scored | 1 | 1.1 | $11.9M | +5.2% | |
| Jackson County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Kewaunee County, WI | Not scored | 1 | 1.2 | $11.9M | +1.0% | |
| Taylor County, WI | Not scored | 3 | 3.7 | $3.6M | +0.9% | |
| Langlade County, WI | Not scored | 3 | 3.4 | $3.7M | +0.4% | |
| Green Lake County, WI | Not scored | 1 | 1.2 | $11.1M | +1.5% | |
| Sawyer County, WI | Not scored | 4 | 4.5 | $2.8M | +4.0% | |
| Richland County, WI | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Lafayette County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Burnett County, WI | Not scored | 1 | 1.4 | $9.3M | +3.9% | |
| Washburn County, WI | Not scored | 4 | 5.3 | $2.5M | +2.8% | |
| Bayfield County, WI | Not scored | 1 | 1.3 | $10M | +3.4% | |
| Ashland County, WI | Not scored | 3 | 4.4 | $2.9M | +1.1% | |
| Crawford County, WI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Rusk County, WI | Not scored | 2 | 3.1 | $4M | −0.2% | |
| Price County, WI | Not scored | 2 | 3.1 | $4.1M | −0.3% | |
| Buffalo County, WI | Not scored | 4 | 7.0 | $1.9M | −0.1% | |
| Forest County, WI | Not scored | 1 | 2.5 | $5M | +4.4% | |
| Pepin County, WI | Not scored | 1 | 3.3 | $4.2M | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 physical therapy clinics on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many physical therapy clinics are in Wisconsin?
As of September 2026, map listings count 1,400 physical therapy clinics in Wisconsin. 216 of them (15%) are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 747 businesses with payroll classed as physical, occupational and speech therapists in 2023, up 26.2% from 2019.
How much do households in Wisconsin spend on medical and dental services?
About $3.6B a year, or $1,435 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 1,400 physical therapy clinics on map listings, it comes to $2.5M per clinic. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for physical therapy clinics?
Wisconsin has 5.6 physical therapy clinics per 10,000 households, 4% above the U.S. rate of 5.4. Spending per clinic is $2.5M, 6% above the U.S. figure of $2.4M. At the U.S. ratio of physical therapy clinics to household spending, Wisconsin would have about 1,481, against 1,400 on map listings. There is one business with payroll in the industry for every 3,319 households, against one for every 2,482 across the U.S. The official count rose 26.2% from 2019 to 2023, against +23.1% for the U.S.
Which market in Wisconsin has the highest market score for physical therapy clinics?
Among 15 scored metro areas in or partly in Wisconsin, the Janesville-Beloit metro area scores highest, at 81 (high). Among 11 scored small-town markets in or partly in Wisconsin, the Baraboo area scores highest, at 87 (high). Among 38 scored counties in Wisconsin, Rock County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 72 for physical therapy clinics (upper middle), #7 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Physical therapy in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for physical therapy clinics across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Doctors, dentists and clinics23,062 listings
- Dentists and orthodontists2,595 listings
- Primary care and pediatrics1,249 listings
- Urgent care and walk-in clinics77 listings
- Chiropractors1,817 listings
- Optometrists and eye care1,020 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.