Market rankings · Wisconsin
Primary care and pediatric clinics in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for primary care and pediatric clinics, with competitor counts and household spending for each.
- Listings
- 1,249
- 125 chain locations (10%)
- Official establishments
- 3,227
- +26.6% since 2019
- Household spending a year
- $3.6B
- On medical and dental services
- Listings per 10k households
- 5.0
- 31% below the U.S.
- Spending per listing
- $2.8M
- 60% above the U.S.
- Rank among states
- #8 of 51
- Market score 72 · Upper middle
A site report maps the primary care and pediatric clinics on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 1,249 primary care and pediatric clinics on map listings as of September 2026. Of those, 125 are chain locations, or 10%, against 9% across the U.S. That comes to 5.0 for every 10,000 households, 31% below the U.S. rate of 7.2.
At $1,435 per household (11% above the U.S. average), households in Wisconsin spend about $3.6B a year on medical and dental services. That works out to $2.8M per clinic, 60% above the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
The official count of businesses with payroll classed as offices of physicians in Wisconsin was 3,227 in 2023, up 26.6% from 2019. That is one for every 768 households, against one for every 593 across the U.S. Across the U.S., the count fell 2.2% over the same years. Since fiscal 2022, 22 SBA-backed loans worth $18.5M have gone to businesses classed as offices of physicians in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #8 for primary care and pediatric clinics, with a Groundwork market score of 72 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (86). Of the 10 scored small-town markets in or partly in Wisconsin, the Watertown-Fort Atkinson area scores highest (86).
Every market in Wisconsin for primary care and pediatric clinics
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 86 | 566 | 3.8 | $4.3M | +2.6% | #8 of 387 |
| 1Madison, WI | 85 | 184 | 6.1 | $2.5M | +4.1% | #10 of 387 |
| 2Janesville-Beloit, WI | 84 | 10 | 1.5 | $9.3M | +1.7% | #11 of 387 |
| 3La Crosse-Onalaska, WI-MN | 80 | 23 | 3.2 | $4.4M | +0.4% | #19 of 387 |
| 4Fond du Lac, WI | 79 | 11 | 2.5 | $5.5M | +0.5% | #21 of 387 |
| Duluth, MN-WI | 78 | 34 | 2.8 | $4.9M | +0.2% | #24 of 387 |
| 5Eau Claire, WI | 77 | 28 | 3.9 | $3.6M | +2.6% | #31 of 387 |
| 6Appleton, WI | 71 | 51 | 5.1 | $2.9M | +2.7% | #54 of 387 |
| 7Wausau, WI | 67 | 17 | 2.9 | $4.8M | +1.0% | #71 of 387 |
| 8Sheboygan, WI | 67 | 23 | 4.6 | $3M | 0.0% | #73 of 387 |
| 9Green Bay, WI | 64 | 107 | 7.9 | $1.8M | +2.5% | #97 of 387 |
| 10Racine-Mount Pleasant, WI | 62 | 42 | 5.2 | $2.7M | +0.4% | #102 of 387 |
| 11Oshkosh-Neenah, WI | 57 | 39 | 5.4 | $2.6M | +1.4% | #136 of 387 |
| 12Kenosha, WI | 51 | 57 | 8.3 | $1.8M | −0.4% | #189 of 387 |
| 13Milwaukee-Waukesha, WI | 49 | 445 | 6.8 | $2.2M | 0.0% | #204 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Watertown-Fort Atkinson, WI | 86 | 8 | 2.3 | $6.3M | +0.3% | #7 of 458 |
| 2Baraboo, WI | 85 | 9 | 3.2 | $4.4M | +1.3% | #13 of 458 |
| 3Beaver Dam, WI | 77 | 13 | 3.6 | $3.8M | −0.3% | #37 of 458 |
| 4Platteville, WI | 77 | 10 | 5.0 | $2.6M | +0.9% | #40 of 458 |
| 5Whitewater-Elkhorn, WI | 74 | 14 | 3.2 | $4.6M | +0.8% | #52 of 458 |
| 6Rice Lake, WI | 72 | 9 | 4.5 | $2.9M | −0.5% | #63 of 458 |
| 7Manitowoc, WI | 69 | 18 | 5.1 | $2.6M | +0.4% | #84 of 458 |
| 8Wisconsin Rapids-Marshfield, WI | 66 | 8 | 2.5 | $5.3M | −0.2% | #106 of 458 |
| 9Marinette, WI-MI | 58 | 19 | 6.5 | $2M | +0.3% | #163 of 458 |
| Iron Mountain, MI-WI | 54 | 10 | 7.1 | $1.8M | +0.4% | #207 of 458 |
| Stevens Point-Plover, WI | Not scored | 4 | 1.3 | $10.4M | +2.2% | |
| Sparta, WI | Not scored | 3 | 1.6 | $8.2M | +0.6% | |
| Menomonie, WI | Not scored | 3 | 1.7 | $8.1M | +1.7% | |
| Shawano, WI | Not scored | 4 | 2.1 | $6.1M | +1.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 13 | 3.5 | $4.7M | +4.7% | #9 of 1,656 |
| 2Polk County, WI | 86 | 5 | 2.6 | $5.5M | +1.7% | #27 of 1,656 |
| 3Rock County, WI | 85 | 10 | 1.5 | $9.3M | +1.7% | #32 of 1,656 |
| 4Calumet County, WI | 82 | 6 | 2.8 | $5.4M | +2.9% | #65 of 1,656 |
| 5Columbia County, WI | 81 | 5 | 2.1 | $7.1M | −0.7% | #73 of 1,656 |
| 6Jefferson County, WI | 81 | 8 | 2.3 | $6.3M | +0.3% | #74 of 1,656 |
| 7La Crosse County, WI | 81 | 20 | 3.9 | $3.6M | +0.3% | #80 of 1,656 |
| 8Dane County, WI | 81 | 171 | 6.8 | $2.3M | +4.9% | #87 of 1,656 |
| 9Sauk County, WI | 80 | 9 | 3.2 | $4.4M | +1.3% | #89 of 1,656 |
| 10Washington County, WI | 79 | 19 | 3.3 | $4.7M | +1.8% | #96 of 1,656 |
| 11Fond du Lac County, WI | 77 | 11 | 2.5 | $5.5M | +0.5% | #110 of 1,656 |
| 12Chippewa County, WI | 77 | 7 | 2.6 | $5.3M | +1.9% | #111 of 1,656 |
| 13Oconto County, WI | 77 | 9 | 5.4 | $2.6M | +2.9% | #127 of 1,656 |
| 14Trempealeau County, WI | 76 | 5 | 4.0 | $3.5M | +1.1% | #130 of 1,656 |
| 15Waupaca County, WI | 73 | 5 | 2.2 | $6.1M | −0.6% | #181 of 1,656 |
| 16Dodge County, WI | 73 | 13 | 3.6 | $3.8M | −0.3% | #185 of 1,656 |
| 17Vilas County, WI | 73 | 5 | 4.5 | $3M | +2.9% | #194 of 1,656 |
| 18Grant County, WI | 72 | 10 | 5.0 | $2.6M | +0.9% | #217 of 1,656 |
| 19Walworth County, WI | 71 | 14 | 3.2 | $4.6M | +0.8% | #225 of 1,656 |
| 20Eau Claire County, WI | 71 | 21 | 4.7 | $3M | +3.0% | #233 of 1,656 |
| 21Juneau County, WI | 71 | 5 | 4.6 | $2.8M | −0.5% | #235 of 1,656 |
| 22Washburn County, WI | 71 | 5 | 6.6 | $2M | +2.8% | #247 of 1,656 |
| 23Barron County, WI | 69 | 9 | 4.5 | $2.9M | −0.5% | #273 of 1,656 |
| 24Marathon County, WI | 66 | 17 | 2.9 | $4.8M | +1.0% | #331 of 1,656 |
| 25Manitowoc County, WI | 65 | 18 | 5.1 | $2.6M | +0.4% | #367 of 1,656 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Wood County, WI | 64 | 8 | 2.5 | $5.3M | −0.2% | #384 of 1,656 |
| 27Sheboygan County, WI | 64 | 23 | 4.6 | $3M | 0.0% | #392 of 1,656 |
| 28Outagamie County, WI | 63 | 45 | 5.7 | $2.6M | +2.6% | #424 of 1,656 |
| 29Racine County, WI | 60 | 42 | 5.2 | $2.7M | +0.4% | #503 of 1,656 |
| 30Waukesha County, WI | 60 | 106 | 6.3 | $2.7M | +2.4% | #504 of 1,656 |
| 31Winnebago County, WI | 58 | 39 | 5.4 | $2.6M | +1.4% | #557 of 1,656 |
| 32Brown County, WI | 58 | 95 | 8.6 | $1.7M | +2.6% | #599 of 1,656 |
| 33Oneida County, WI | 57 | 7 | 4.0 | $3.4M | +0.7% | #603 of 1,656 |
| 34Ozaukee County, WI | 52 | 34 | 8.9 | $1.9M | +3.0% | #781 of 1,656 |
| 35Kenosha County, WI | 50 | 57 | 8.3 | $1.8M | −0.4% | #840 of 1,656 |
| 36Milwaukee County, WI | 42 | 286 | 7.3 | $1.8M | −1.5% | #1,082 of 1,656 |
| 37Marinette County, WI | 42 | 18 | 9.4 | $1.4M | +1.6% | #1,098 of 1,656 |
| Portage County, WI | Not scored | 4 | 1.3 | $10.4M | +2.2% | |
| Monroe County, WI | Not scored | 3 | 1.6 | $8.2M | +0.6% | |
| Dunn County, WI | Not scored | 3 | 1.7 | $8.1M | +1.7% | |
| Douglas County, WI | Not scored | 3 | 1.6 | $8.8M | −0.8% | |
| Pierce County, WI | Not scored | 2 | 1.3 | $12.1M | +3.1% | |
| Shawano County, WI | Not scored | 4 | 2.3 | $5.6M | +1.7% | |
| Green County, WI | Not scored | 4 | 2.5 | $5.7M | +0.5% | |
| Clark County, WI | Not scored | 1 | 0.8 | $17.1M | +1.2% | |
| Vernon County, WI | Not scored | 2 | 1.6 | $8.4M | +2.4% | |
| Door County, WI | Not scored | 2 | 1.3 | $10.5M | +1.6% | |
| Lincoln County, WI | Not scored | 2 | 1.6 | $8.5M | −0.1% | |
| Waushara County, WI | Not scored | 1 | 0.9 | $14M | +2.8% | |
| Iowa County, WI | Not scored | 4 | 4.0 | $3.7M | +1.0% | |
| Adams County, WI | Not scored | 2 | 2.1 | $6M | +5.2% | |
| Jackson County, WI | Not scored | 2 | 2.4 | $5.4M | −0.5% | |
| Kewaunee County, WI | Not scored | 3 | 3.6 | $4M | +1.0% | |
| Taylor County, WI | Not scored | 4 | 5.0 | $2.7M | +0.9% | |
| Langlade County, WI | Not scored | 2 | 2.3 | $5.5M | +0.4% | |
| Green Lake County, WI | Not scored | 2 | 2.4 | $5.6M | +1.5% | |
| Sawyer County, WI | Not scored | 2 | 2.3 | $5.7M | +4.0% | |
| Richland County, WI | Not scored | 2 | 2.8 | $4.7M | −1.4% | |
| Lafayette County, WI | Not scored | 1 | 1.5 | $9.3M | +5.2% | |
| Burnett County, WI | Not scored | 1 | 1.4 | $9.3M | +3.9% | |
| Bayfield County, WI | Not scored | 1 | 1.3 | $10M | +3.4% | |
| Ashland County, WI | Not scored | 3 | 4.4 | $2.9M | +1.1% | |
| Crawford County, WI | Not scored | 1 | 1.5 | $8.6M | −1.1% | |
| Marquette County, WI | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Rusk County, WI | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Price County, WI | Not scored | 2 | 3.1 | $4.1M | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 3 | 9.8 | $1.4M | +2.2% | |
| Iron County, WI | Not scored | 2 | 6.4 | $1.9M | −0.3% | |
| Florence County, WI | Not scored | 1 | 4.6 | $2.8M | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 primary care and pediatric clinics on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many primary care and pediatric clinics are in Wisconsin?
Map listings as of September 2026 show 1,249 primary care and pediatric clinics in Wisconsin. 125 of them (10%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 3,227 businesses with payroll classed as offices of physicians in 2023, up 26.6% from 2019. Another 2,080 one-person businesses have no payroll, by official counts.
How much do households in Wisconsin spend on medical and dental services?
About $3.6B a year, or $1,435 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 1,249 primary care and pediatric clinics on map listings, it comes to $2.8M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for primary care and pediatric clinics?
Wisconsin has 5.0 primary care and pediatric clinics per 10,000 households, 31% below the U.S. rate of 7.2. Spending per clinic is $2.8M, 60% above the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, Wisconsin would have about 1,998, against 1,249 on map listings. There is one business with payroll in the industry for every 768 households, against one for every 593 across the U.S. The official count rose 26.6% from 2019 to 2023, against −2.2% for the U.S.
Which market in Wisconsin has the highest market score for primary care and pediatric clinics?
Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 86 (high). Among 10 scored small-town markets in or partly in Wisconsin, the Watertown-Fort Atkinson area scores highest, at 86 (high). Among 37 scored counties in Wisconsin, St. Croix County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 72 for primary care and pediatric clinics (upper middle), #8 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Primary care and pediatrics in other states
All 51 states
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- South Carolina
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- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for primary care and pediatric clinics across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Doctors, dentists and clinics23,062 listings
- Dentists and orthodontists2,595 listings
- Urgent care and walk-in clinics77 listings
- Chiropractors1,817 listings
- Physical therapy1,400 listings
- Optometrists and eye care1,020 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.