Market rankings · Wisconsin
Urgent care and walk-in clinics in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for urgent care and walk-in clinics, with competitor counts and household spending for each.
- Listings
- 77
- 24 chain locations (31%)
- Official establishments
- 93
- −13.9% since 2019
- Household spending a year
- $3.6B
- On medical and dental services
- Listings per 10k households
- 0.3
- 40% below the U.S.
- Spending per listing
- $46.2M
- 88% above the U.S.
- Rank among states
- #4 of 50
- Market score 79 · High
A site report maps the urgent care and walk-in clinics on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 77 urgent care and walk-in clinics on map listings in Wisconsin as of September 2026. 24 of them (31%) are chain locations, against 24% across the U.S. That comes to 0.3 for every 10,000 households, 40% below the U.S. rate of 0.5.
At $1,435 per household (11% above the U.S. average), households in Wisconsin spend about $3.6B a year on medical and dental services. That works out to $46.2M per clinic, 88% above the U.S. figure of $24.5M. The spending figure covers all medical and dental services, not only urgent care and walk-in clinics.
The official count of businesses with payroll classed as freestanding emergency and urgent care centers in Wisconsin was 93 in 2023, down 13.9% from 2019. That is one for every 26,661 households, against one for every 12,867 across the U.S. Across the U.S., the count rose 32.0% over the same years.
Among 50 states, Wisconsin ranks #4 for urgent care and walk-in clinics, with a Groundwork market score of 79 (high). Of the 6 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (91). Among 6 scored counties, Dane County scores highest (91).
Every market in Wisconsin for urgent care and walk-in clinics
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 91 | 6 | 0.2 | $77.8M | +4.1% | #2 of 197 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 82 | 71 | 0.5 | $34.1M | +2.6% | #4 of 197 |
| 2Milwaukee-Waukesha, WI | 73 | 27 | 0.4 | $35.6M | 0.0% | #18 of 197 |
| 3Green Bay, WI | 72 | 6 | 0.4 | $32.6M | +2.5% | #20 of 197 |
| 4Oshkosh-Neenah, WI | 51 | 6 | 0.8 | $16.9M | +1.4% | #98 of 197 |
| 5Racine-Mount Pleasant, WI | 40 | 7 | 0.9 | $16.5M | +0.4% | #140 of 197 |
| Duluth, MN-WI | Not scored | 3 | 0.2 | $55.3M | +0.2% | |
| Appleton, WI | Not scored | 2 | 0.2 | $74.5M | +2.7% | |
| Eau Claire, WI | Not scored | 2 | 0.3 | $50.1M | +2.6% | |
| La Crosse-Onalaska, WI-MN | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Kenosha, WI | Not scored | 3 | 0.4 | $33.7M | −0.4% | |
| Janesville-Beloit, WI | Not scored | 1 | 0.1 | $93.3M | +1.7% | |
| Wausau, WI | Not scored | 1 | 0.2 | $82M | +1.0% | |
| Sheboygan, WI | Not scored | 2 | 0.4 | $34.5M | 0.0% | |
| Fond du Lac, WI | Not scored | 2 | 0.5 | $30M | +0.5% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Whitewater-Elkhorn, WI | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Beaver Dam, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Watertown-Fort Atkinson, WI | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Manitowoc, WI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Wisconsin Rapids-Marshfield, WI | Not scored | 2 | 0.6 | $21.3M | −0.2% | |
| Stevens Point-Plover, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Baraboo, WI | Not scored | 1 | 0.4 | $39.8M | +1.3% | |
| Marinette, WI-MI | Not scored | 3 | 1.0 | $12.5M | +0.3% | |
| Platteville, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Rice Lake, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Sparta, WI | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Menomonie, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Shawano, WI | Not scored | 1 | 0.5 | $24.3M | +1.4% | |
| Iron Mountain, MI-WI | Not scored | 0 | 0.0 | n/a | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 91 | 5 | 0.2 | $78.8M | +4.9% | #1 of 325 |
| 2Waukesha County, WI | 74 | 9 | 0.5 | $31.5M | +2.4% | #27 of 325 |
| 3Brown County, WI | 68 | 5 | 0.5 | $32M | +2.6% | #50 of 325 |
| 4Milwaukee County, WI | 65 | 14 | 0.4 | $37.5M | −1.5% | #61 of 325 |
| 5Winnebago County, WI | 51 | 6 | 0.8 | $16.9M | +1.4% | #157 of 325 |
| 6Racine County, WI | 42 | 7 | 0.9 | $16.5M | +0.4% | #214 of 325 |
| Outagamie County, WI | Not scored | 2 | 0.3 | $58.4M | +2.6% | |
| Kenosha County, WI | Not scored | 3 | 0.4 | $33.7M | −0.4% | |
| Rock County, WI | Not scored | 1 | 0.1 | $93.3M | +1.7% | |
| Marathon County, WI | Not scored | 1 | 0.2 | $82M | +1.0% | |
| Washington County, WI | Not scored | 1 | 0.2 | $88.9M | +1.8% | |
| La Crosse County, WI | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Sheboygan County, WI | Not scored | 2 | 0.4 | $34.5M | 0.0% | |
| Eau Claire County, WI | Not scored | 1 | 0.2 | $62.8M | +3.0% | |
| Walworth County, WI | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Fond du Lac County, WI | Not scored | 2 | 0.5 | $30M | +0.5% | |
| St. Croix County, WI | Not scored | 1 | 0.3 | $61.7M | +4.7% | |
| Ozaukee County, WI | Not scored | 3 | 0.8 | $21.1M | +3.0% | |
| Dodge County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Jefferson County, WI | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Manitowoc County, WI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Wood County, WI | Not scored | 2 | 0.6 | $21.3M | −0.2% | |
| Portage County, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Chippewa County, WI | Not scored | 1 | 0.4 | $37.4M | +1.9% | |
| Sauk County, WI | Not scored | 1 | 0.4 | $39.8M | +1.3% |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Columbia County, WI | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Calumet County, WI | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Grant County, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Waupaca County, WI | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Barron County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Monroe County, WI | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Polk County, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Dunn County, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Douglas County, WI | Not scored | 1 | 0.5 | $26.3M | −0.8% | |
| Pierce County, WI | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Marinette County, WI | Not scored | 3 | 1.6 | $8.2M | +1.6% | |
| Shawano County, WI | Not scored | 1 | 0.6 | $22.5M | +1.7% | |
| Oconto County, WI | Not scored | 1 | 0.6 | $23.4M | +2.9% | |
| Oneida County, WI | Not scored | 1 | 0.6 | $23.6M | +0.7% | |
| Green County, WI | Not scored | 1 | 0.6 | $22.7M | +0.5% | |
| Clark County, WI | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Vernon County, WI | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Trempealeau County, WI | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Door County, WI | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Lincoln County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Juneau County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Waushara County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Iowa County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Vilas County, WI | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Adams County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Jackson County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Kewaunee County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Taylor County, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Langlade County, WI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Green Lake County, WI | Not scored | 1 | 1.2 | $11.1M | +1.5% | |
| Sawyer County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Richland County, WI | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Lafayette County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Burnett County, WI | Not scored | 0 | 0.0 | n/a | +3.9% | |
| Washburn County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Ashland County, WI | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Crawford County, WI | Not scored | 1 | 1.5 | $8.6M | −1.1% | |
| Marquette County, WI | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Rusk County, WI | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Price County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 urgent care and walk-in clinics on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many urgent care and walk-in clinics are in Wisconsin?
As of September 2026, map listings count 77 urgent care and walk-in clinics in Wisconsin. 24 of them (31%) are chain locations. The listings count urgent care and walk-in clinics. Official counts show 93 businesses with payroll classed as freestanding emergency and urgent care centers in 2023, down 13.9% from 2019.
How much do households in Wisconsin spend on medical and dental services?
About $3.6B a year, or $1,435 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 77 urgent care and walk-in clinics on map listings, it comes to $46.2M per clinic. That spending covers all medical and dental services, which urgent care and walk-in clinics share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for urgent care and walk-in clinics?
Wisconsin has 0.3 urgent care and walk-in clinics per 10,000 households, 40% below the U.S. rate of 0.5. Spending per clinic is $46.2M, 88% above the U.S. figure of $24.5M. At the U.S. ratio of urgent care and walk-in clinics to household spending, Wisconsin would have about 145, against 77 on map listings. There is one business with payroll in the industry for every 26,661 households, against one for every 12,867 across the U.S. The official count fell 13.9% from 2019 to 2023, against +32.0% for the U.S.
Which market in Wisconsin has the highest market score for urgent care and walk-in clinics?
Among 6 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 91 (very high). Among 6 scored counties in Wisconsin, Dane County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 79 for urgent care and walk-in clinics (high), #4 of 50 scored states.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the urgent care and walk-in clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Urgent care and walk-in clinics in other states
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Top markets for urgent care and walk-in clinics across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Doctors, dentists and clinics23,062 listings
- Dentists and orthodontists2,595 listings
- Primary care and pediatrics1,249 listings
- Chiropractors1,817 listings
- Physical therapy1,400 listings
- Optometrists and eye care1,020 listings
Screening a site or an acquisition in Wisconsin?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.