Groundwork

Market rankings · Wisconsin

Urgent care and walk-in clinics in Wisconsin

Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for urgent care and walk-in clinics, with competitor counts and household spending for each.

Listings
77
24 chain locations (31%)
Official establishments
93
−13.9% since 2019
Household spending a year
$3.6B
On medical and dental services
Listings per 10k households
0.3
40% below the U.S.
Spending per listing
$46.2M
88% above the U.S.
Rank among states
#4 of 50
Market score 79 · High

A site report maps the urgent care and walk-in clinics on map listings around any address in Wisconsin by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 77 urgent care and walk-in clinics on map listings in Wisconsin as of September 2026. 24 of them (31%) are chain locations, against 24% across the U.S. That comes to 0.3 for every 10,000 households, 40% below the U.S. rate of 0.5.

At $1,435 per household (11% above the U.S. average), households in Wisconsin spend about $3.6B a year on medical and dental services. That works out to $46.2M per clinic, 88% above the U.S. figure of $24.5M. The spending figure covers all medical and dental services, not only urgent care and walk-in clinics.

The official count of businesses with payroll classed as freestanding emergency and urgent care centers in Wisconsin was 93 in 2023, down 13.9% from 2019. That is one for every 26,661 households, against one for every 12,867 across the U.S. Across the U.S., the count rose 32.0% over the same years.

Among 50 states, Wisconsin ranks #4 for urgent care and walk-in clinics, with a Groundwork market score of 79 (high). Of the 6 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (91). Among 6 scored counties, Dane County scores highest (91).

Every market in Wisconsin for urgent care and walk-in clinics

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Wisconsin, ranked for urgent care and walk-in clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Madison, WI9160.2$77.8M+4.1%#2 of 197
Minneapolis-St. Paul-Bloomington, MN-WI82710.5$34.1M+2.6%#4 of 197
2Milwaukee-Waukesha, WI73270.4$35.6M0.0%#18 of 197
3Green Bay, WI7260.4$32.6M+2.5%#20 of 197
4Oshkosh-Neenah, WI5160.8$16.9M+1.4%#98 of 197
5Racine-Mount Pleasant, WI4070.9$16.5M+0.4%#140 of 197
Duluth, MN-WINot scored30.2$55.3M+0.2%
Appleton, WINot scored20.2$74.5M+2.7%
Eau Claire, WINot scored20.3$50.1M+2.6%
La Crosse-Onalaska, WI-MNNot scored00.0n/a+0.4%
Kenosha, WINot scored30.4$33.7M−0.4%
Janesville-Beloit, WINot scored10.1$93.3M+1.7%
Wausau, WINot scored10.2$82M+1.0%
Sheboygan, WINot scored20.4$34.5M0.0%
Fond du Lac, WINot scored20.5$30M+0.5%

Small-town markets

Small-town markets reaching Wisconsin, ranked for urgent care and walk-in clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Whitewater-Elkhorn, WINot scored00.0n/a+0.8%
Beaver Dam, WINot scored00.0n/a−0.3%
Watertown-Fort Atkinson, WINot scored00.0n/a+0.3%
Manitowoc, WINot scored00.0n/a+0.4%
Wisconsin Rapids-Marshfield, WINot scored20.6$21.3M−0.2%
Stevens Point-Plover, WINot scored00.0n/a+2.2%
Baraboo, WINot scored10.4$39.8M+1.3%
Marinette, WI-MINot scored31.0$12.5M+0.3%
Platteville, WINot scored00.0n/a+0.9%
Rice Lake, WINot scored00.0n/a−0.5%
Sparta, WINot scored00.0n/a+0.6%
Menomonie, WINot scored00.0n/a+1.7%
Shawano, WINot scored10.5$24.3M+1.4%
Iron Mountain, MI-WINot scored00.0n/a+0.4%

Counties

Counties in Wisconsin, ranked for urgent care and walk-in clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dane County, WI9150.2$78.8M+4.9%#1 of 325
2Waukesha County, WI7490.5$31.5M+2.4%#27 of 325
3Brown County, WI6850.5$32M+2.6%#50 of 325
4Milwaukee County, WI65140.4$37.5M−1.5%#61 of 325
5Winnebago County, WI5160.8$16.9M+1.4%#157 of 325
6Racine County, WI4270.9$16.5M+0.4%#214 of 325
Outagamie County, WINot scored20.3$58.4M+2.6%
Kenosha County, WINot scored30.4$33.7M−0.4%
Rock County, WINot scored10.1$93.3M+1.7%
Marathon County, WINot scored10.2$82M+1.0%
Washington County, WINot scored10.2$88.9M+1.8%
La Crosse County, WINot scored00.0n/a+0.3%
Sheboygan County, WINot scored20.4$34.5M0.0%
Eau Claire County, WINot scored10.2$62.8M+3.0%
Walworth County, WINot scored00.0n/a+0.8%
Fond du Lac County, WINot scored20.5$30M+0.5%
St. Croix County, WINot scored10.3$61.7M+4.7%
Ozaukee County, WINot scored30.8$21.1M+3.0%
Dodge County, WINot scored00.0n/a−0.3%
Jefferson County, WINot scored00.0n/a+0.3%
Manitowoc County, WINot scored00.0n/a+0.4%
Wood County, WINot scored20.6$21.3M−0.2%
Portage County, WINot scored00.0n/a+2.2%
Chippewa County, WINot scored10.4$37.4M+1.9%
Sauk County, WINot scored10.4$39.8M+1.3%
Show all 72 counties
Counties in Wisconsin, ranked for urgent care and walk-in clinics by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Columbia County, WINot scored00.0n/a−0.7%
Calumet County, WINot scored00.0n/a+2.9%
Grant County, WINot scored00.0n/a+0.9%
Waupaca County, WINot scored00.0n/a−0.6%
Barron County, WINot scored00.0n/a−0.5%
Monroe County, WINot scored00.0n/a+0.6%
Polk County, WINot scored00.0n/a+1.7%
Dunn County, WINot scored00.0n/a+1.7%
Douglas County, WINot scored10.5$26.3M−0.8%
Pierce County, WINot scored00.0n/a+3.1%
Marinette County, WINot scored31.6$8.2M+1.6%
Shawano County, WINot scored10.6$22.5M+1.7%
Oconto County, WINot scored10.6$23.4M+2.9%
Oneida County, WINot scored10.6$23.6M+0.7%
Green County, WINot scored10.6$22.7M+0.5%
Clark County, WINot scored00.0n/a+1.2%
Vernon County, WINot scored00.0n/a+2.4%
Trempealeau County, WINot scored00.0n/a+1.1%
Door County, WINot scored00.0n/a+1.6%
Lincoln County, WINot scored00.0n/a−0.1%
Juneau County, WINot scored00.0n/a−0.5%
Waushara County, WINot scored00.0n/a+2.8%
Iowa County, WINot scored00.0n/a+1.0%
Vilas County, WINot scored00.0n/a+2.9%
Adams County, WINot scored00.0n/a+5.2%
Jackson County, WINot scored00.0n/a−0.5%
Kewaunee County, WINot scored00.0n/a+1.0%
Taylor County, WINot scored00.0n/a+0.9%
Langlade County, WINot scored00.0n/a+0.4%
Green Lake County, WINot scored11.2$11.1M+1.5%
Sawyer County, WINot scored00.0n/a+4.0%
Richland County, WINot scored00.0n/a−1.4%
Lafayette County, WINot scored00.0n/a+5.2%
Burnett County, WINot scored00.0n/a+3.9%
Washburn County, WINot scored00.0n/a+2.8%
Bayfield County, WINot scored00.0n/a+3.4%
Ashland County, WINot scored00.0n/a+1.1%
Crawford County, WINot scored11.5$8.6M−1.1%
Marquette County, WINot scored00.0n/a+2.1%
Rusk County, WINot scored00.0n/a−0.2%
Price County, WINot scored00.0n/a−0.3%
Buffalo County, WINot scored00.0n/a−0.1%
Forest County, WINot scored00.0n/a+4.4%
Pepin County, WINot scored00.0n/a+2.2%
Iron County, WINot scored00.0n/a−0.3%
Florence County, WINot scored00.0n/a+4.0%
Menominee County, WINot scored00.0n/a−1.4%

Markets with fewer than 5 urgent care and walk-in clinics on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many urgent care and walk-in clinics are in Wisconsin?

As of September 2026, map listings count 77 urgent care and walk-in clinics in Wisconsin. 24 of them (31%) are chain locations. The listings count urgent care and walk-in clinics. Official counts show 93 businesses with payroll classed as freestanding emergency and urgent care centers in 2023, down 13.9% from 2019.

How much do households in Wisconsin spend on medical and dental services?

About $3.6B a year, or $1,435 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 77 urgent care and walk-in clinics on map listings, it comes to $46.2M per clinic. That spending covers all medical and dental services, which urgent care and walk-in clinics share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.

How does Wisconsin compare with the U.S. for urgent care and walk-in clinics?

Wisconsin has 0.3 urgent care and walk-in clinics per 10,000 households, 40% below the U.S. rate of 0.5. Spending per clinic is $46.2M, 88% above the U.S. figure of $24.5M. At the U.S. ratio of urgent care and walk-in clinics to household spending, Wisconsin would have about 145, against 77 on map listings. There is one business with payroll in the industry for every 26,661 households, against one for every 12,867 across the U.S. The official count fell 13.9% from 2019 to 2023, against +32.0% for the U.S.

Which market in Wisconsin has the highest market score for urgent care and walk-in clinics?

Among 6 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 91 (very high). Among 6 scored counties in Wisconsin, Dane County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 79 for urgent care and walk-in clinics (high), #4 of 50 scored states.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wisconsin. It maps the urgent care and walk-in clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Urgent care and walk-in clinics in other states

All 51 states

Top markets for urgent care and walk-in clinics across the U.S. · All business types in Wisconsin

Screening a site or an acquisition in Wisconsin?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.