Health care · Small-town market · Wisconsin
Optometrists and eye clinics in the Manitowoc, WI area
Competitor counts, household spending and official business counts for optometrists and eye clinics in the Manitowoc, WI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #96 of 400 scored small-town markets
#7 of 10 scored small-town markets based in Wisconsin
- Listings
- 15
- 1 chain location (7%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $47.2M
- On medical and dental services · $1,340 a household
- Spending per listing
- $3.1M
- In line with the U.S.
- Listings per 10k households
- 4.3
- 5% above the U.S.
- Population, 2025
- 81,710
- +0.4% since 2020
See the optometrists and eye clinics around any address in the Manitowoc area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 15 optometrists and eye clinics in the Manitowoc area. One of them (7%) is a chain location, against 20% across the U.S. That is 4.3 per 10,000 households, 5% above the U.S. rate of 4.1.
Households in the Manitowoc area spend about $47.2M a year on medical and dental services, or $1,340 per household, 4% above the U.S. average. Spread across 15 optometrists and eye clinics, that is $3.1M per practice, in line with the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
There is no official count of businesses with payroll classed as offices of optometrists in the Manitowoc area: counts under 3 aren’t published.
Population estimates put the population change in the Manitowoc area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). The Manitowoc area scores 64 (upper middle) on the Groundwork market score for optometrists and eye clinics, ranking #96 of 400 scored small-town markets and #7 of 10 scored small-town markets based in Wisconsin. That puts it in the top quarter of small-town markets.
How the Manitowoc area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manitowoc area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.1 | 4.1 |
| Spending per listing | $3.1M | $3.5M | $3.1M |
| Households per official establishment | n/a | 6,831 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +14.2% | +0.2% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,340 | $1,435 | $1,288 |
| Median household income | $69,148 | $77,485 | $80,734 |
| Groundwork market score | 64 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 151 chain location
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Manitowoc area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Manitowoc area
- Population, 2025 estimate
- 81,710+0.4% since 2020
- Households
- 35,188
- Median age
- 45.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 589 sq. mi.
- People per square mile
- 138
- Median household income
- $69,148+22.1% vs. 2015–2019, before inflation
- Average household income
- $87,528
- Median home value
- $186,900
- Jobs located here
- 33,176
- Daytime population
- 74,436Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Manitowoc area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for optometrists and eye clinics, numbered among those based in Wisconsin, with the Manitowoc area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 86 | 6 | 2.0 | $6.9M | +2.2% | #4 of 400 |
| 2Beaver Dam, WI | 83 | 9 | 2.5 | $5.5M | −0.3% | #9 of 400 |
| 3Whitewater-Elkhorn, WI | 82 | 12 | 2.8 | $5.3M | +0.8% | #12 of 400 |
| 4Platteville, WI | 79 | 5 | 2.5 | $5.3M | +0.9% | #19 of 400 |
| 5Baraboo, WI | 76 | 11 | 3.9 | $3.6M | +1.3% | #28 of 400 |
| 6Marinette, WI-MI | 71 | 11 | 3.7 | $3.4M | +0.3% | #53 of 400 |
| 7Manitowoc, WI | 64 | 15 | 4.3 | $3.1M | +0.4% | #96 of 400 |
| 8Watertown-Fort Atkinson, WI | 63 | 18 | 5.2 | $2.8M | +0.3% | #105 of 400 |
| 9Rice Lake, WI | 51 | 8 | 4.0 | $3.3M | −0.5% | #196 of 400 |
| 10Wisconsin Rapids-Marshfield, WI | 51 | 16 | 5.0 | $2.7M | −0.2% | #200 of 400 |
Other business types in the Manitowoc area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics55
- Dentists and orthodontists69
- Primary care and pediatrics69
- Urgent care and walk-in clinics
- Chiropractors57
- Physical therapy65
- Optometrists and eye care64
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Manitowoc, WI area?
The Manitowoc area has 15 optometrists and eye clinics on map listings as of September 2026. One of them (7%) is a chain location. The listings count optometrists and eye clinics. No official count is published for offices of optometrists in the Manitowoc area: counts under 3 are left out.
How much do households in the Manitowoc, WI area spend on medical and dental services?
About $47.2M a year, or $1,340 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 15 optometrists and eye clinics on map listings, it comes to $3.1M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 35,188 households in the Manitowoc area and national spending patterns by income.
How does the Manitowoc, WI area compare with the U.S. for optometrists and eye clinics?
The Manitowoc area has 4.3 optometrists and eye clinics per 10,000 households, 5% above the U.S. rate of 4.1. Spending per practice is $3.1M, in line with the U.S. figure of $3.1M. The count on map listings matches the U.S. ratio of optometrists and eye clinics to household spending.
How fast is the Manitowoc, WI area growing?
Population estimates put the Manitowoc area at 81,710 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,188 households. The median household income in the Manitowoc area is $69,148 a year, 14% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Manitowoc area scores 64 for optometrists and eye clinics (upper middle), #96 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Manitowoc area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Manitowoc area
Screening a site or an acquisition in the Manitowoc area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.