Market rankings · Iowa
Optometrists and eye clinics in Iowa
Every metro area, small-town market and county in Iowa, ranked by the Groundwork market score for optometrists and eye clinics, with competitor counts and household spending for each.
- Listings
- 538
- 117 chain locations (22%)
- Official establishments
- 309
- −1.6% since 2019
- Household spending a year
- $1.9B
- On medical and dental services
- Listings per 10k households
- 4.1
- In line with the U.S.
- Spending per listing
- $3.5M
- 10% above the U.S.
- Rank among states
- #24 of 51
- Market score 51 · Upper middle
A site report maps the optometrists and eye clinics on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Iowa has 538 optometrists and eye clinics on map listings as of September 2026. 117 of them (22%) are chain locations, against 20% across the U.S. That comes to 4.1 for every 10,000 households, in line with the U.S. rate of 4.1.
Households in Iowa spend about $1.9B a year on medical and dental services, or $1,412 per household, 10% above the U.S. average. That is about $3.5M of household spending for each practice on map listings, 10% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
The official count of businesses with payroll classed as offices of optometrists in Iowa was 309 in 2023, down 1.6% from 2019. That is one for every 4,258 households, against one for every 5,742 across the U.S. Across the U.S., the count rose 0.2% over the same years. Since fiscal 2022, 3 SBA-backed loans worth $2.7M have gone to businesses classed as offices of optometrists in Iowa.
Among the 50 states and DC, Iowa ranks #24 for optometrists and eye clinics, with a Groundwork market score of 51 (upper middle). Of the 9 scored metro areas in or partly in Iowa, the Ames metro area scores highest (79). Of the 12 scored small-town markets in or partly in Iowa, the Pella area scores highest (72).
Every market in Iowa for optometrists and eye clinics
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ames, IA | 79 | 15 | 3.0 | $4.7M | +2.2% | #13 of 386 |
| 2Davenport-Moline-Rock Island, IA-IL | 69 | 48 | 3.0 | $4.7M | −0.9% | #49 of 386 |
| Omaha, NE-IA | 69 | 148 | 3.8 | $4M | +4.2% | #55 of 386 |
| 3Cedar Rapids, IA | 58 | 45 | 3.9 | $3.7M | +1.0% | #117 of 386 |
| 4Waterloo-Cedar Falls, IA | 57 | 26 | 3.7 | $3.6M | +0.5% | #125 of 386 |
| 5Des Moines-West Des Moines, IA | 55 | 146 | 5.0 | $3.1M | +6.7% | #145 of 386 |
| 6Dubuque, IA | 46 | 17 | 4.1 | $3.4M | +0.1% | #239 of 386 |
| 7Iowa City, IA | 46 | 35 | 4.8 | $3M | +4.1% | #242 of 386 |
| 8Sioux City, IA-NE-SD | 37 | 26 | 4.7 | $3M | +1.0% | #298 of 386 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 72 | 5 | 3.8 | $3.8M | +2.3% | #46 of 400 |
| 2Marshalltown, IA | 70 | 5 | 3.2 | $4.2M | −0.5% | #57 of 400 |
| 3Clinton, IA | 70 | 7 | 3.6 | $3.8M | −0.9% | #58 of 400 |
| 4Ottumwa, IA | 62 | 5 | 3.6 | $3.6M | −0.3% | #110 of 400 |
| 5Muscatine, IA | 57 | 6 | 3.5 | $3.9M | −3.0% | #142 of 400 |
| 6Mason City, IA | 50 | 13 | 5.7 | $2.4M | −1.5% | #212 of 400 |
| 7Le Mars, IA | 40 | 6 | 5.8 | $2.5M | 0.0% | #283 of 400 |
| 8Carroll, IA | 35 | 5 | 5.7 | $2.4M | −2.0% | #314 of 400 |
| 9Burlington, IA-IL | 31 | 11 | 5.5 | $2.3M | −2.5% | #333 of 400 |
| 10Fort Dodge, IA | 31 | 11 | 7.2 | $1.8M | −0.4% | #337 of 400 |
| 11Fort Madison, IA | 27 | 8 | 5.6 | $2.3M | −3.6% | #354 of 400 |
| 12Spencer, IA | 23 | 7 | 9.6 | $1.4M | −0.8% | #372 of 400 |
| Oskaloosa, IA | Not scored | 2 | 2.3 | $5.8M | −1.2% | |
| Storm Lake, IA | Not scored | 2 | 2.7 | $5.2M | −1.7% | |
| Spirit Lake, IA | Not scored | 2 | 2.3 | $6.4M | +1.7% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Story County, IA | 75 | 14 | 3.6 | $3.9M | +2.7% | #125 of 1,302 |
| 2Warren County, IA | 68 | 9 | 4.4 | $3.6M | +9.0% | #237 of 1,302 |
| 3Scott County, IA | 65 | 27 | 3.7 | $3.9M | +0.4% | #298 of 1,302 |
| 4Marshall County, IA | 64 | 5 | 3.2 | $4.2M | −0.5% | #317 of 1,302 |
| 5Dallas County, IA | 64 | 22 | 5.2 | $3.3M | +17.8% | #327 of 1,302 |
| 6Marion County, IA | 62 | 5 | 3.8 | $3.8M | +2.3% | #365 of 1,302 |
| 7Clinton County, IA | 62 | 7 | 3.6 | $3.8M | −0.9% | #366 of 1,302 |
| 8Polk County, IA | 59 | 110 | 5.4 | $2.8M | +4.8% | #454 of 1,302 |
| 9Linn County, IA | 58 | 41 | 4.3 | $3.4M | +0.7% | #467 of 1,302 |
| 10Black Hawk County, IA | 58 | 22 | 4.0 | $3.3M | +0.4% | #469 of 1,302 |
| 11Wapello County, IA | 56 | 5 | 3.6 | $3.6M | −0.3% | #515 of 1,302 |
| 12Pottawattamie County, IA | 56 | 15 | 4.0 | $3.5M | −0.7% | #517 of 1,302 |
| 13Johnson County, IA | 56 | 31 | 4.9 | $3M | +4.6% | #527 of 1,302 |
| 14Woodbury County, IA | 53 | 14 | 3.4 | $4M | +0.7% | #604 of 1,302 |
| 15Muscatine County, IA | 50 | 6 | 3.5 | $3.9M | −3.0% | #668 of 1,302 |
| 16Dubuque County, IA | 50 | 17 | 4.1 | $3.4M | +0.1% | #672 of 1,302 |
| 17Sioux County, IA | 38 | 9 | 7.1 | $2.1M | +2.5% | #954 of 1,302 |
| 18Plymouth County, IA | 35 | 6 | 5.8 | $2.5M | 0.0% | #999 of 1,302 |
| 19Cerro Gordo County, IA | 33 | 13 | 6.7 | $2M | −1.5% | #1,041 of 1,302 |
| 20Carroll County, IA | 30 | 5 | 5.7 | $2.4M | −2.0% | #1,085 of 1,302 |
| 21Henry County, IA | 26 | 5 | 6.5 | $2M | −5.4% | #1,131 of 1,302 |
| 22Webster County, IA | 24 | 11 | 7.2 | $1.8M | −0.4% | #1,161 of 1,302 |
| 23Lee County, IA | 23 | 8 | 5.6 | $2.3M | −3.6% | #1,168 of 1,302 |
| 24O’Brien County, IA | 22 | 5 | 8.6 | $1.5M | +0.5% | #1,184 of 1,302 |
| 25Des Moines County, IA | 21 | 11 | 6.4 | $2M | −2.0% | #1,193 of 1,302 |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Clay County, IA | 19 | 7 | 9.6 | $1.4M | −0.8% | #1,214 of 1,302 |
| 27Page County, IA | 14 | 6 | 9.6 | $1.3M | −2.3% | #1,257 of 1,302 |
| Jasper County, IA | Not scored | 2 | 1.3 | $10.2M | +0.9% | |
| Boone County, IA | Not scored | 1 | 0.9 | $15.9M | +0.4% | |
| Benton County, IA | Not scored | 1 | 1.0 | $15M | +1.8% | |
| Bremer County, IA | Not scored | 3 | 3.1 | $4.7M | +1.1% | |
| Washington County, IA | Not scored | 4 | 4.5 | $3.1M | +0.6% | |
| Mahaska County, IA | Not scored | 2 | 2.3 | $5.8M | −1.2% | |
| Jones County, IA | Not scored | 3 | 3.7 | $3.7M | +2.9% | |
| Buena Vista County, IA | Not scored | 2 | 2.7 | $5.2M | −1.7% | |
| Buchanan County, IA | Not scored | 2 | 2.4 | $5.7M | +1.3% | |
| Winneshiek County, IA | Not scored | 1 | 1.2 | $11.4M | −1.6% | |
| Jackson County, IA | Not scored | 2 | 2.4 | $5.7M | −0.8% | |
| Fayette County, IA | Not scored | 1 | 1.2 | $10.6M | −2.1% | |
| Poweshiek County, IA | Not scored | 3 | 3.8 | $3.6M | −1.4% | |
| Cedar County, IA | Not scored | 2 | 2.6 | $5.4M | −0.7% | |
| Dickinson County, IA | Not scored | 2 | 2.3 | $6.4M | +1.7% | |
| Delaware County, IA | Not scored | 3 | 4.1 | $3.4M | +1.3% | |
| Clayton County, IA | Not scored | 1 | 1.3 | $9.9M | −1.1% | |
| Madison County, IA | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Tama County, IA | Not scored | 1 | 1.5 | $8.8M | −1.5% | |
| Hardin County, IA | Not scored | 2 | 2.8 | $4.5M | −2.2% | |
| Iowa County, IA | Not scored | 3 | 4.3 | $3.2M | −1.0% | |
| Crawford County, IA | Not scored | 3 | 4.7 | $2.8M | −1.5% | |
| Jefferson County, IA | Not scored | 3 | 4.3 | $2.9M | −2.5% | |
| Floyd County, IA | Not scored | 1 | 1.5 | $8.6M | −4.4% | |
| Hamilton County, IA | Not scored | 1 | 1.6 | $8.9M | −0.5% | |
| Harrison County, IA | Not scored | 1 | 1.6 | $8.6M | +0.4% | |
| Mills County, IA | Not scored | 1 | 1.9 | $8.1M | +2.6% | |
| Kossuth County, IA | Not scored | 3 | 4.6 | $2.9M | −3.2% | |
| Butler County, IA | Not scored | 1 | 1.7 | $8M | −2.0% | |
| Allamakee County, IA | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Cass County, IA | Not scored | 2 | 3.4 | $3.8M | −1.2% | |
| Wright County, IA | Not scored | 1 | 1.9 | $7.3M | −0.9% | |
| Grundy County, IA | Not scored | 1 | 2.0 | $7.5M | +0.2% | |
| Appanoose County, IA | Not scored | 1 | 1.9 | $6.3M | −1.7% | |
| Lyon County, IA | Not scored | 3 | 6.7 | $2.1M | +3.6% | |
| Union County, IA | Not scored | 2 | 3.9 | $3.1M | −2.5% | |
| Chickasaw County, IA | Not scored | 2 | 4.0 | $3.4M | −2.8% | |
| Shelby County, IA | Not scored | 4 | 8.2 | $1.7M | −0.2% | |
| Cherokee County, IA | Not scored | 1 | 2.0 | $7M | −2.4% | |
| Guthrie County, IA | Not scored | 3 | 6.5 | $2.2M | +1.6% | |
| Louisa County, IA | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Hancock County, IA | Not scored | 1 | 2.1 | $6.1M | −2.2% | |
| Winnebago County, IA | Not scored | 3 | 6.5 | $2M | −3.8% | |
| Mitchell County, IA | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Montgomery County, IA | Not scored | 2 | 4.4 | $2.9M | −3.2% | |
| Franklin County, IA | Not scored | 1 | 2.4 | $5.2M | −1.2% | |
| Keokuk County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Calhoun County, IA | Not scored | 3 | 7.5 | $1.8M | −3.4% | |
| Sac County, IA | Not scored | 1 | 2.3 | $5.7M | −2.7% | |
| Clarke County, IA | Not scored | 2 | 4.9 | $2.8M | −1.6% | |
| Humboldt County, IA | Not scored | 1 | 2.4 | $5.7M | −2.0% | |
| Howard County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Emmet County, IA | Not scored | 1 | 2.5 | $5.1M | −2.5% | |
| Davis County, IA | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Palo Alto County, IA | Not scored | 2 | 5.3 | $2.6M | −1.0% | |
| Lucas County, IA | Not scored | 3 | 8.1 | $1.5M | +2.6% | |
| Greene County, IA | Not scored | 2 | 5.1 | $2.6M | −1.0% | |
| Monona County, IA | Not scored | 1 | 2.6 | $5.1M | −2.4% | |
| Decatur County, IA | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Monroe County, IA | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Adair County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Worth County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Van Buren County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Pocahontas County, IA | Not scored | 1 | 3.3 | $3.9M | −3.5% | |
| Ida County, IA | Not scored | 1 | 3.3 | $3.9M | −3.4% | |
| Wayne County, IA | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Fremont County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Osceola County, IA | Not scored | 2 | 7.6 | $1.7M | −3.6% | |
| Taylor County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Audubon County, IA | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Ringgold County, IA | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Adams County, IA | Not scored | 0 | 0.0 | n/a | −2.5% |
Markets with fewer than 5 optometrists and eye clinics on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many optometrists and eye clinics are in Iowa?
Map listings as of September 2026 show 538 optometrists and eye clinics in Iowa. 117 of them (22%) are chain locations. The listings count optometrists and eye clinics. Official counts show 309 businesses with payroll classed as offices of optometrists in 2023, down 1.6% from 2019.
How much do households in Iowa spend on medical and dental services?
About $1.9B a year, or $1,412 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 538 optometrists and eye clinics on map listings, it comes to $3.5M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for optometrists and eye clinics?
Iowa has 4.1 optometrists and eye clinics per 10,000 households, in line with the U.S. rate of 4.1. Spending per practice is $3.5M, 10% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, Iowa would have about 593, against 538 on map listings. There is one business with payroll in the industry for every 4,258 households, against one for every 5,742 across the U.S. The official count fell 1.6% from 2019 to 2023, against +0.2% for the U.S.
Which market in Iowa has the highest market score for optometrists and eye clinics?
Among 9 scored metro areas in or partly in Iowa, the Ames metro area scores highest, at 79 (high). Among 12 scored small-town markets in or partly in Iowa, the Pella area scores highest, at 72 (upper middle). Among 27 scored counties in Iowa, Story County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 51 for optometrists and eye clinics (upper middle), #24 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Optometrists and eye care in other states
All 51 states
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- Iowa
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- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for optometrists and eye clinics across the U.S. · All business types in Iowa
Related business types in Iowa
- Doctors, dentists and clinics11,017 listings
- Dentists and orthodontists1,255 listings
- Primary care and pediatrics817 listings
- Urgent care and walk-in clinics44 listings
- Chiropractors1,387 listings
- Physical therapy770 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.