Market rankings · Wisconsin
Medical and dental practices in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for medical and dental practices, with competitor counts and household spending for each.
- Listings
- 23,062
- 2,073 chain locations (9%)
- Official establishments
- 7,411
- +12.0% since 2019
- Household spending a year
- $3.6B
- On medical and dental services
- Listings per 10k households
- 93.0
- 10% above the U.S.
- Spending per listing
- $154K
- In line with the U.S.
- Rank among states
- #14 of 51
- Market score 60 · Upper middle
A site report maps the medical and dental practices on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 23,062 medical and dental practices in Wisconsin. Chain locations make up 9% of them, against 11% across the U.S. Per 10,000 households, that is 93.0, 10% above the U.S. rate of 84.5.
Household spending on medical and dental services in Wisconsin comes to about $3.6B a year: $1,435 per household, 11% above the U.S. average. That works out to $154K per practice, in line with the U.S. figure of $152K.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Wisconsin was 7,411 in 2023, up 12.0% from 2019. That is one for every 335 households, against one for every 270 across the U.S. Across the U.S., the count rose 1.5% over the same years. Since fiscal 2022, 61 SBA-backed loans worth $81.1M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #14 for medical and dental practices, with a Groundwork market score of 60 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Janesville-Beloit metro area scores highest (84). Of the 14 scored small-town markets in or partly in Wisconsin, the Menomonie area scores highest (88).
Every market in Wisconsin for medical and dental practices
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Janesville-Beloit, WI | 84 | 333 | 49.6 | $280K | +1.7% | #4 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 82 | 10,468 | 70.9 | $231K | +2.6% | #6 of 387 |
| 2La Crosse-Onalaska, WI-MN | 77 | 387 | 53.7 | $260K | +0.4% | #23 of 387 |
| 3Fond du Lac, WI | 74 | 309 | 71.5 | $194K | +0.5% | #35 of 387 |
| 4Eau Claire, WI | 73 | 490 | 68.2 | $204K | +2.6% | #38 of 387 |
| 5Madison, WI | 73 | 3,095 | 102.6 | $151K | +4.1% | #41 of 387 |
| Duluth, MN-WI | 71 | 883 | 73.4 | $188K | +0.2% | #53 of 387 |
| 6Wausau, WI | 69 | 310 | 53.6 | $264K | +1.0% | #58 of 387 |
| 7Appleton, WI | 64 | 833 | 83.5 | $179K | +2.7% | #87 of 387 |
| 8Green Bay, WI | 51 | 1,681 | 123.5 | $116K | +2.5% | #191 of 387 |
| 9Racine-Mount Pleasant, WI | 43 | 893 | 111.1 | $129K | +0.4% | #257 of 387 |
| 10Kenosha, WI | 40 | 870 | 126.3 | $116K | −0.4% | #278 of 387 |
| 11Oshkosh-Neenah, WI | 39 | 798 | 109.8 | $127K | +1.4% | #285 of 387 |
| 12Sheboygan, WI | 39 | 611 | 122.9 | $113K | 0.0% | #287 of 387 |
| 13Milwaukee-Waukesha, WI | 31 | 8,694 | 132.4 | $110K | 0.0% | #342 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Menomonie, WI | 88 | 66 | 37.8 | $366K | +1.7% | #6 of 538 |
| 2Sparta, WI | 84 | 53 | 29.0 | $463K | +0.6% | #13 of 538 |
| 3Baraboo, WI | 79 | 149 | 53.2 | $267K | +1.3% | #31 of 538 |
| 4Beaver Dam, WI | 76 | 164 | 45.7 | $302K | −0.3% | #43 of 538 |
| 5Shawano, WI | 76 | 82 | 44.0 | $296K | +1.4% | #44 of 538 |
| 6Watertown-Fort Atkinson, WI | 76 | 200 | 57.4 | $250K | +0.3% | #46 of 538 |
| 7Platteville, WI | 74 | 95 | 47.6 | $279K | +0.9% | #59 of 538 |
| 8Stevens Point-Plover, WI | 64 | 161 | 54.2 | $258K | +2.2% | #137 of 538 |
| 9Wisconsin Rapids-Marshfield, WI | 60 | 159 | 49.3 | $268K | −0.2% | #165 of 538 |
| 10Whitewater-Elkhorn, WI | 60 | 341 | 79.1 | $187K | +0.8% | #173 of 538 |
| 11Rice Lake, WI | 58 | 107 | 53.6 | $247K | −0.5% | #181 of 538 |
| 12Manitowoc, WI | 55 | 301 | 85.5 | $157K | +0.4% | #226 of 538 |
| 13Marinette, WI-MI | 43 | 271 | 92.1 | $138K | +0.3% | #344 of 538 |
| Iron Mountain, MI-WI | 38 | 123 | 87.2 | $147K | +0.4% | #385 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 89 | 10 | 13.4 | $1M | +3.4% | #6 of 2,394 |
| 2Adams County, WI | 88 | 16 | 16.8 | $747K | +5.2% | #8 of 2,394 |
| 3Lafayette County, WI | 87 | 25 | 37.0 | $373K | +5.2% | #21 of 2,394 |
| 4Burnett County, WI | 86 | 20 | 27.8 | $467K | +3.9% | #26 of 2,394 |
| 5Vilas County, WI | 78 | 31 | 27.8 | $479K | +2.9% | #119 of 2,394 |
| 6Marquette County, WI | 77 | 19 | 27.2 | $473K | +2.1% | #142 of 2,394 |
| 7Dunn County, WI | 77 | 66 | 37.8 | $366K | +1.7% | #148 of 2,394 |
| 8Sawyer County, WI | 77 | 34 | 38.6 | $334K | +4.0% | #153 of 2,394 |
| 9Vernon County, WI | 76 | 48 | 38.6 | $351K | +2.4% | #176 of 2,394 |
| 10Waushara County, WI | 76 | 46 | 43.5 | $304K | +2.8% | #180 of 2,394 |
| 11Monroe County, WI | 75 | 53 | 29.0 | $463K | +0.6% | #195 of 2,394 |
| 12Trempealeau County, WI | 75 | 46 | 36.7 | $376K | +1.1% | #204 of 2,394 |
| 13Pierce County, WI | 75 | 79 | 49.8 | $306K | +3.1% | #214 of 2,394 |
| 14Richland County, WI | 74 | 26 | 35.9 | $365K | −1.4% | #233 of 2,394 |
| 15Iowa County, WI | 74 | 41 | 40.5 | $360K | +1.0% | #234 of 2,394 |
| 16Jackson County, WI | 72 | 21 | 25.4 | $515K | −0.5% | #272 of 2,394 |
| 17Clark County, WI | 71 | 33 | 25.7 | $519K | +1.2% | #301 of 2,394 |
| 18Columbia County, WI | 71 | 102 | 42.2 | $350K | −0.7% | #314 of 2,394 |
| 19Calumet County, WI | 71 | 100 | 46.8 | $322K | +2.9% | #318 of 2,394 |
| 20Green County, WI | 70 | 62 | 39.3 | $366K | +0.5% | #336 of 2,394 |
| 21Rusk County, WI | 70 | 22 | 34.6 | $361K | −0.2% | #339 of 2,394 |
| 22Douglas County, WI | 70 | 76 | 39.7 | $346K | −0.8% | #340 of 2,394 |
| 23Buffalo County, WI | 70 | 23 | 40.2 | $331K | −0.1% | #345 of 2,394 |
| 24Rock County, WI | 69 | 333 | 49.6 | $280K | +1.7% | #382 of 2,394 |
| 25Washburn County, WI | 68 | 38 | 50.2 | $263K | +2.8% | #417 of 2,394 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Polk County, WI | 68 | 105 | 53.7 | $262K | +1.7% | #418 of 2,394 |
| 27Sauk County, WI | 67 | 149 | 53.2 | $267K | +1.3% | #452 of 2,394 |
| 28St. Croix County, WI | 67 | 257 | 68.5 | $240K | +4.7% | #459 of 2,394 |
| 29Door County, WI | 66 | 88 | 58.7 | $240K | +1.6% | #503 of 2,394 |
| 30Dodge County, WI | 65 | 164 | 45.7 | $302K | −0.3% | #529 of 2,394 |
| 31Juneau County, WI | 65 | 50 | 45.6 | $282K | −0.5% | #538 of 2,394 |
| 32Chippewa County, WI | 64 | 127 | 46.8 | $294K | +1.9% | #571 of 2,394 |
| 33Jefferson County, WI | 64 | 200 | 57.4 | $250K | +0.3% | #586 of 2,394 |
| 34Oconto County, WI | 64 | 120 | 71.4 | $195K | +2.9% | #597 of 2,394 |
| 35Shawano County, WI | 63 | 80 | 46.4 | $281K | +1.7% | #614 of 2,394 |
| 36Grant County, WI | 63 | 95 | 47.6 | $279K | +0.9% | #615 of 2,394 |
| 37Taylor County, WI | 63 | 44 | 54.7 | $244K | +0.9% | #626 of 2,394 |
| 38Kewaunee County, WI | 62 | 55 | 65.8 | $217K | +1.0% | #675 of 2,394 |
| 39Price County, WI | 61 | 23 | 35.2 | $354K | −0.3% | #691 of 2,394 |
| 40Crawford County, WI | 61 | 29 | 43.2 | $296K | −1.1% | #699 of 2,394 |
| 41Lincoln County, WI | 56 | 55 | 43.1 | $310K | −0.1% | #901 of 2,394 |
| 42Marathon County, WI | 56 | 310 | 53.6 | $264K | +1.0% | #905 of 2,394 |
| 43La Crosse County, WI | 56 | 312 | 60.6 | $231K | +0.3% | #915 of 2,394 |
| 44Portage County, WI | 55 | 161 | 54.2 | $258K | +2.2% | #951 of 2,394 |
| 45Ashland County, WI | 55 | 40 | 58.5 | $216K | +1.1% | #966 of 2,394 |
| 46Green Lake County, WI | 55 | 53 | 64.0 | $210K | +1.5% | #969 of 2,394 |
| 47Fond du Lac County, WI | 54 | 309 | 71.5 | $194K | +0.5% | #1,018 of 2,394 |
| 48Wood County, WI | 53 | 159 | 49.3 | $268K | −0.2% | #1,035 of 2,394 |
| 49Dane County, WI | 53 | 2,890 | 114.9 | $136K | +4.9% | #1,066 of 2,394 |
| 50Langlade County, WI | 52 | 51 | 57.4 | $217K | +0.4% | #1,090 of 2,394 |
| 51Walworth County, WI | 52 | 341 | 79.1 | $187K | +0.8% | #1,103 of 2,394 |
| 52Barron County, WI | 51 | 107 | 53.6 | $247K | −0.5% | #1,118 of 2,394 |
| 53Washington County, WI | 51 | 541 | 94.8 | $164K | +1.8% | #1,151 of 2,394 |
| 54Eau Claire County, WI | 50 | 363 | 81.2 | $173K | +3.0% | #1,190 of 2,394 |
| 55Waupaca County, WI | 47 | 150 | 66.5 | $203K | −0.6% | #1,327 of 2,394 |
| 56Manitowoc County, WI | 47 | 301 | 85.5 | $157K | +0.4% | #1,344 of 2,394 |
| 57Outagamie County, WI | 45 | 733 | 93.5 | $159K | +2.6% | #1,433 of 2,394 |
| 58Oneida County, WI | 41 | 132 | 75.5 | $179K | +0.7% | #1,622 of 2,394 |
| 59Brown County, WI | 40 | 1,506 | 135.8 | $106K | +2.6% | #1,702 of 2,394 |
| 60Waukesha County, WI | 38 | 2,124 | 125.9 | $134K | +2.4% | #1,780 of 2,394 |
| 61Racine County, WI | 37 | 893 | 111.1 | $129K | +0.4% | #1,820 of 2,394 |
| 62Winnebago County, WI | 36 | 798 | 109.8 | $127K | +1.4% | #1,867 of 2,394 |
| 63Kenosha County, WI | 35 | 870 | 126.3 | $116K | −0.4% | #1,908 of 2,394 |
| 64Marinette County, WI | 35 | 230 | 120.7 | $107K | +1.6% | #1,913 of 2,394 |
| 65Sheboygan County, WI | 34 | 611 | 122.9 | $113K | 0.0% | #1,956 of 2,394 |
| 66Ozaukee County, WI | 33 | 953 | 248.8 | $66K | +3.0% | #2,008 of 2,394 |
| 67Milwaukee County, WI | 27 | 5,076 | 129.4 | $103K | −1.5% | #2,184 of 2,394 |
| Forest County, WI | Not scored | 9 | 22.5 | $561K | +4.4% | |
| Pepin County, WI | Not scored | 14 | 46.0 | $298K | +2.2% | |
| Iron County, WI | Not scored | 8 | 25.7 | $482K | −0.3% | |
| Florence County, WI | Not scored | 4 | 18.2 | $701K | +4.0% | |
| Menominee County, WI | Not scored | 2 | 14.2 | $908K | −1.4% |
Markets with fewer than 5 medical and dental practices on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many medical and dental practices are in Wisconsin?
There are 23,062 medical and dental practices on map listings in Wisconsin as of September 2026. 2,073 of them (9%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 7,411 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 12.0% from 2019. Official counts list 2,356 one-person businesses without payroll.
How much do households in Wisconsin spend on medical and dental services?
About $3.6B a year, or $1,435 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 23,062 medical and dental practices on map listings, it comes to $154K per practice. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for medical and dental practices?
Wisconsin has 93.0 medical and dental practices per 10,000 households, 10% above the U.S. rate of 84.5. Spending per practice is $154K, in line with the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, Wisconsin would have about 23,333, against 23,062 on map listings. There is one business with payroll in the industry for every 335 households, against one for every 270 across the U.S. The official count rose 12.0% from 2019 to 2023, against +1.5% for the U.S.
Which market in Wisconsin has the highest market score for medical and dental practices?
Among 15 scored metro areas in or partly in Wisconsin, the Janesville-Beloit metro area scores highest, at 84 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Menomonie area scores highest, at 88 (high). Among 67 scored counties in Wisconsin, Bayfield County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 60 for medical and dental practices (upper middle), #14 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Doctors, dentists and clinics in other states
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Top markets for medical and dental practices across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Dentists and orthodontists2,595 listings
- Primary care and pediatrics1,249 listings
- Urgent care and walk-in clinics77 listings
- Chiropractors1,817 listings
- Physical therapy1,400 listings
- Optometrists and eye care1,020 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.