Health care · County · Wisconsin
Optometrists and eye clinics in Dane County, WI
The optometrists and eye clinics in Dane County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #207 of 1,302 scored counties
#12 of 40 scored counties in Wisconsin
- Listings
- 129
- 27 chain locations (21%)
- Official establishments
- 38
- +11.8% since 2019
- Household spending a year
- $393.8M
- On medical and dental services · $1,566 a household
- Spending per listing
- $3.1M
- 3% below the U.S.
- Listings per 10k households
- 5.1
- 24% above the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the optometrists and eye clinics around any address in Dane County
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 129 optometrists and eye clinics in Dane County. Of those, 27 are chain locations, or 21%, against 20% across the U.S. That comes to 5.1 for every 10,000 households, 24% above the U.S. rate of 4.1.
Household spending on medical and dental services in Dane County comes to about $393.8M a year: $1,566 per household, 22% above the U.S. average. That is about $3.1M of household spending for each practice on map listings, 3% below the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
Official counts show 38 businesses with payroll classed as offices of optometrists in Dane County in 2023, up 11.8% from 2019. That is one for every 6,619 households, against one for every 5,742 across the U.S.
Between 2020 and 2025, the population of Dane County grew 4.9%, faster than the U.S. (+3.1%). Dane County scores 70 (upper middle) on the Groundwork market score for optometrists and eye clinics, ranking #207 of 1,302 scored counties and #12 of 40 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 4.1 | 4.1 |
| Spending per listing | $3.1M | $3.5M | $3.1M |
| Households per official establishment | 6,619 | 6,831 | 5,742 |
| Official establishment growth, 2019–2023 | +11.8% | +14.2% | +0.2% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,566 | $1,435 | $1,288 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 70 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 38+11.8% over the period
- Employees, 2023
- 275
- Annual payroll, 2023
- $13.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12927 chain locations
- Listings at the U.S. rate for this spending
- 126The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for optometrists and eye clinics, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 82 | 17 | 3.0 | $5.2M | +1.8% | #36 of 1,302 |
| 2Eau Claire County, WI | 80 | 15 | 3.4 | $4.2M | +3.0% | #57 of 1,302 |
| 3Rock County, WI | 78 | 20 | 3.0 | $4.7M | +1.7% | #80 of 1,302 |
| 4Dodge County, WI | 77 | 9 | 2.5 | $5.5M | −0.3% | #89 of 1,302 |
| 5Portage County, WI | 76 | 6 | 2.0 | $6.9M | +2.2% | #106 of 1,302 |
| 6Calumet County, WI | 76 | 6 | 2.8 | $5.4M | +2.9% | #108 of 1,302 |
| 7Chippewa County, WI | 76 | 7 | 2.6 | $5.3M | +1.9% | #109 of 1,302 |
| 8Walworth County, WI | 74 | 12 | 2.8 | $5.3M | +0.8% | #129 of 1,302 |
| 9Grant County, WI | 72 | 5 | 2.5 | $5.3M | +0.9% | #157 of 1,302 |
| 10Marathon County, WI | 71 | 19 | 3.3 | $4.3M | +1.0% | #183 of 1,302 |
| 12Dane County, WI | 70 | 129 | 5.1 | $3.1M | +4.9% | #207 of 1,302 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics53
- Dentists and orthodontists71
- Primary care and pediatrics81
- Urgent care and walk-in clinics91
- Chiropractors54
- Physical therapy69
- Optometrists and eye care70
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in Dane County, WI?
There are 129 optometrists and eye clinics on map listings in Dane County as of September 2026. 27 of them (21%) are chain locations. The listings count optometrists and eye clinics. Official counts show 38 businesses with payroll classed as offices of optometrists in 2023, up 11.8% from 2019.
How much do households in Dane County, WI spend on medical and dental services?
About $393.8M a year, or $1,566 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 129 optometrists and eye clinics on map listings, it comes to $3.1M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for optometrists and eye clinics?
Dane County has 5.1 optometrists and eye clinics per 10,000 households, 24% above the U.S. rate of 4.1. Spending per practice is $3.1M, 3% below the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, Dane County would have about 126, against 129 on map listings. There is one business with payroll in the industry for every 6,619 households, against one for every 5,742 across the U.S. The official count rose 11.8% from 2019 to 2023, against +0.2% for the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 70 for optometrists and eye clinics (upper middle), #207 of 1,302 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.