Market rankings · Missouri
Optometrists and eye clinics in Missouri
Markets across Missouri ranked by the Groundwork market score for optometrists and eye clinics, with competitor counts and household spending for each.
- Listings
- 926
- 236 chain locations (25%)
- Official establishments
- 427
- +7.3% since 2019
- Household spending a year
- $3.5B
- On medical and dental services
- Listings per 10k households
- 3.7
- 10% below the U.S.
- Spending per listing
- $3.8M
- 20% above the U.S.
- Rank among states
- #12 of 51
- Market score 65 · Upper middle
A site report maps the optometrists and eye clinics on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 926 optometrists and eye clinics in Missouri. Chain locations make up 25% of them, against 20% across the U.S. Per 10,000 households, that is 3.7, 10% below the U.S. rate of 4.1.
At $1,389 per household (8% above the U.S. average), households in Missouri spend about $3.5B a year on medical and dental services. That works out to $3.8M per practice, 20% above the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
The official count of businesses with payroll classed as offices of optometrists in Missouri was 427 in 2023, up 7.3% from 2019. That is one for every 5,874 households, against one for every 5,742 across the U.S. Across the U.S., the count rose 0.2% over the same years. Since fiscal 2022, 6 SBA-backed loans worth $3.7M have gone to businesses classed as offices of optometrists in Missouri.
Among the 50 states and DC, Missouri ranks #12 for optometrists and eye clinics, with a Groundwork market score of 65 (upper middle). Of the 8 scored metro areas in or partly in Missouri, the Springfield metro area scores highest (82). Of the 12 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest (65).
Every market in Missouri for optometrists and eye clinics
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Springfield, MO | 82 | 49 | 2.5 | $5.4M | +5.1% | #5 of 386 |
| 2Jefferson City, MO | 78 | 17 | 2.9 | $4.7M | +2.2% | #15 of 386 |
| 3Kansas City, MO-KS | 69 | 367 | 4.1 | $3.7M | +3.4% | #58 of 386 |
| 4St. Joseph, MO-KS | 57 | 16 | 3.4 | $3.8M | −2.0% | #124 of 386 |
| 5Joplin, MO-KS | 53 | 33 | 4.2 | $3.1M | +3.9% | #168 of 386 |
| 6Cape Girardeau, MO-IL | 52 | 13 | 3.4 | $3.9M | +1.7% | #175 of 386 |
| 7St. Louis, MO-IL | 51 | 506 | 4.4 | $3.4M | −0.2% | #188 of 386 |
| 8Columbia, MO | 43 | 43 | 5.0 | $2.8M | +3.9% | #267 of 386 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 65 | 12 | 5.7 | $2.3M | +4.9% | #86 of 400 |
| 2Sikeston, MO | 54 | 6 | 3.0 | $4.1M | −0.3% | #168 of 400 |
| 3Kirksville, MO | 54 | 5 | 4.8 | $2.6M | +1.9% | #174 of 400 |
| Quincy, IL-MO | 52 | 13 | 4.2 | $3.1M | −2.0% | #188 of 400 |
| 4Branson, MO | 51 | 11 | 4.8 | $2.6M | +1.7% | #202 of 400 |
| 5Farmington, MO | 50 | 11 | 4.4 | $2.8M | +2.1% | #208 of 400 |
| 6Sedalia, MO | 47 | 10 | 5.9 | $2.1M | +2.9% | #238 of 400 |
| 7Hannibal, MO | 46 | 8 | 5.2 | $2.4M | +0.4% | #242 of 400 |
| 8Moberly, MO | 35 | 6 | 6.5 | $1.9M | +0.2% | #318 of 400 |
| 9Kennett, MO | 33 | 5 | 4.4 | $2.6M | −4.8% | #322 of 400 |
| 10Poplar Bluff, MO | 30 | 11 | 6.6 | $1.8M | −0.4% | #342 of 400 |
| 11Maryville, MO | 23 | 5 | 5.9 | $2.1M | −4.0% | #368 of 400 |
| Fort Leonard Wood, MO | Not scored | 4 | 2.4 | $5.4M | +0.8% | |
| Rolla, MO | Not scored | 4 | 2.3 | $5.4M | +1.6% | |
| West Plains, MO | Not scored | 3 | 1.9 | $6.2M | +2.5% | |
| Lebanon, MO | Not scored | 4 | 2.7 | $4.4M | +2.5% | |
| Mexico, MO | Not scored | 4 | 4.3 | $2.9M | −1.0% | |
| Marshall, MO | Not scored | 1 | 1.2 | $10M | −0.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 89 | 7 | 2.0 | $7.3M | +8.3% | #6 of 1,302 |
| 2Platte County, MO | 85 | 16 | 3.6 | $4.4M | +6.7% | #16 of 1,302 |
| 3Cass County, MO | 84 | 12 | 2.8 | $5.4M | +7.1% | #18 of 1,302 |
| 4Warren County, MO | 84 | 5 | 3.6 | $4M | +9.2% | #24 of 1,302 |
| 5Newton County, MO | 83 | 5 | 2.3 | $5.9M | +6.1% | #28 of 1,302 |
| 6Clay County, MO | 81 | 37 | 3.6 | $4.2M | +4.3% | #47 of 1,302 |
| 7Greene County, MO | 79 | 36 | 2.7 | $4.7M | +3.3% | #65 of 1,302 |
| 8Jefferson County, MO | 76 | 29 | 3.3 | $4.4M | +2.7% | #113 of 1,302 |
| 9Jackson County, MO | 74 | 104 | 3.4 | $4M | +2.1% | #139 of 1,302 |
| 10Cole County, MO | 71 | 10 | 3.2 | $4.4M | +1.7% | #182 of 1,302 |
| 11St. Louis city, MO | 70 | 31 | 2.1 | $6M | −7.4% | #194 of 1,302 |
| 12St. Charles County, MO | 70 | 68 | 4.2 | $3.9M | +4.9% | #199 of 1,302 |
| 13Johnson County, MO | 56 | 12 | 5.7 | $2.3M | +4.9% | #540 of 1,302 |
| 14Buchanan County, MO | 52 | 14 | 4.2 | $3.1M | −1.1% | #635 of 1,302 |
| 15Camden County, MO | 51 | 7 | 3.9 | $3.5M | +2.9% | #652 of 1,302 |
| 16Scott County, MO | 50 | 5 | 3.3 | $3.9M | −0.1% | #666 of 1,302 |
| 17Cape Girardeau County, MO | 50 | 13 | 4.0 | $3.4M | +2.7% | #675 of 1,302 |
| 18Franklin County, MO | 50 | 21 | 4.9 | $2.8M | +3.1% | #682 of 1,302 |
| 19Boone County, MO | 49 | 42 | 5.5 | $2.6M | +4.2% | #714 of 1,302 |
| 20Lawrence County, MO | 47 | 7 | 4.8 | $2.6M | +3.7% | #752 of 1,302 |
| 21St. Louis County, MO | 46 | 228 | 5.5 | $2.8M | −1.2% | #777 of 1,302 |
| 22Jasper County, MO | 45 | 26 | 5.3 | $2.4M | +3.7% | #802 of 1,302 |
| 23Taney County, MO | 42 | 11 | 4.8 | $2.6M | +1.7% | #867 of 1,302 |
| 24St. Francois County, MO | 40 | 11 | 4.4 | $2.8M | +2.1% | #909 of 1,302 |
| 25Adair County, MO | 39 | 5 | 5.5 | $2.3M | +1.6% | #933 of 1,302 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Pettis County, MO | 39 | 10 | 5.9 | $2.1M | +2.9% | #936 of 1,302 |
| 27Dunklin County, MO | 28 | 5 | 4.4 | $2.6M | −4.8% | #1,110 of 1,302 |
| 28Randolph County, MO | 28 | 6 | 6.5 | $1.9M | +0.2% | #1,112 of 1,302 |
| 29Marion County, MO | 27 | 8 | 7.1 | $1.8M | +0.2% | #1,125 of 1,302 |
| 30Butler County, MO | 23 | 11 | 6.6 | $1.8M | −0.4% | #1,171 of 1,302 |
| 31Livingston County, MO | 21 | 7 | 12.5 | $1M | +1.1% | #1,201 of 1,302 |
| 32Nodaway County, MO | 19 | 5 | 5.9 | $2.1M | −4.0% | #1,209 of 1,302 |
| Lincoln County, MO | Not scored | 4 | 1.8 | $8.4M | +11.4% | |
| Pulaski County, MO | Not scored | 4 | 2.4 | $5.4M | +0.8% | |
| Phelps County, MO | Not scored | 4 | 2.3 | $5.4M | +1.6% | |
| Callaway County, MO | Not scored | 3 | 1.8 | $7.5M | +3.2% | |
| Webster County, MO | Not scored | 2 | 1.4 | $9.2M | +10.4% | |
| Howell County, MO | Not scored | 3 | 1.9 | $6.2M | +2.5% | |
| Laclede County, MO | Not scored | 4 | 2.7 | $4.4M | +2.5% | |
| Barry County, MO | Not scored | 2 | 1.5 | $8.5M | +4.8% | |
| Lafayette County, MO | Not scored | 2 | 1.6 | $8.9M | +1.4% | |
| Polk County, MO | Not scored | 3 | 2.5 | $5.1M | +6.3% | |
| Stone County, MO | Not scored | 2 | 1.5 | $8.7M | +4.1% | |
| Stoddard County, MO | Not scored | 4 | 3.5 | $3.6M | −1.3% | |
| Miller County, MO | Not scored | 3 | 3.0 | $4.1M | +4.2% | |
| Texas County, MO | Not scored | 1 | 1.1 | $10.8M | +6.9% | |
| Audrain County, MO | Not scored | 4 | 4.3 | $2.9M | −1.0% | |
| McDonald County, MO | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Washington County, MO | Not scored | 1 | 1.1 | $10.9M | +1.6% | |
| Saline County, MO | Not scored | 1 | 1.2 | $10M | −0.3% | |
| Ray County, MO | Not scored | 1 | 1.1 | $12.5M | +1.1% | |
| Crawford County, MO | Not scored | 2 | 2.1 | $5.9M | −0.4% | |
| Henry County, MO | Not scored | 4 | 4.3 | $2.8M | +3.2% | |
| Morgan County, MO | Not scored | 2 | 2.3 | $5.3M | +6.8% | |
| Clinton County, MO | Not scored | 1 | 1.2 | $11.3M | +2.1% | |
| Benton County, MO | Not scored | 0 | 0.0 | n/a | +5.7% | |
| Vernon County, MO | Not scored | 2 | 2.6 | $4.5M | +1.5% | |
| Perry County, MO | Not scored | 2 | 2.7 | $5M | +0.6% | |
| Wright County, MO | Not scored | 2 | 2.8 | $4.2M | +8.0% | |
| Ste. Genevieve County, MO | Not scored | 1 | 1.4 | $9.7M | +1.1% | |
| Andrew County, MO | Not scored | 1 | 1.4 | $9.7M | +0.7% | |
| Pike County, MO | Not scored | 1 | 1.6 | $8.1M | +3.1% | |
| Dallas County, MO | Not scored | 1 | 1.5 | $7.9M | +5.2% | |
| Cooper County, MO | Not scored | 1 | 1.6 | $8.2M | +3.0% | |
| Bates County, MO | Not scored | 1 | 1.6 | $7.8M | +2.9% | |
| New Madrid County, MO | Not scored | 0 | 0.0 | n/a | −7.6% | |
| Moniteau County, MO | Not scored | 4 | 7.0 | $1.8M | +1.4% | |
| Macon County, MO | Not scored | 3 | 4.9 | $2.5M | −0.1% | |
| Pemiscot County, MO | Not scored | 3 | 4.7 | $2.4M | −7.2% | |
| Gasconade County, MO | Not scored | 2 | 3.3 | $3.9M | +0.1% | |
| Cedar County, MO | Not scored | 3 | 5.2 | $2.3M | +4.8% | |
| Dent County, MO | Not scored | 1 | 1.8 | $6.8M | +1.3% | |
| Osage County, MO | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Madison County, MO | Not scored | 2 | 4.3 | $2.9M | +1.9% | |
| Douglas County, MO | Not scored | 1 | 2.1 | $5.5M | +6.4% | |
| Mississippi County, MO | Not scored | 1 | 2.2 | $5.1M | −1.1% | |
| Linn County, MO | Not scored | 4 | 8.3 | $1.6M | −0.3% | |
| Barton County, MO | Not scored | 1 | 2.2 | $5.2M | +1.5% | |
| Montgomery County, MO | Not scored | 2 | 4.3 | $2.9M | +2.6% | |
| DeKalb County, MO | Not scored | 0 | 0.0 | n/a | −15.6% | |
| Wayne County, MO | Not scored | 1 | 2.2 | $5.1M | −1.4% | |
| Ripley County, MO | Not scored | 2 | 5.0 | $2.1M | +0.4% | |
| Bollinger County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Ralls County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Howard County, MO | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Lewis County, MO | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Grundy County, MO | Not scored | 3 | 7.7 | $1.5M | −0.2% | |
| St. Clair County, MO | Not scored | 0 | 0.0 | n/a | +6.7% | |
| Iron County, MO | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Caldwell County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Ozark County, MO | Not scored | 0 | 0.0 | n/a | +7.7% | |
| Monroe County, MO | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Oregon County, MO | Not scored | 1 | 3.0 | $3.7M | +1.2% | |
| Hickory County, MO | Not scored | 0 | 0.0 | n/a | +8.9% | |
| Daviess County, MO | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Maries County, MO | Not scored | 1 | 2.9 | $4.4M | −0.7% | |
| Carroll County, MO | Not scored | 3 | 8.5 | $1.5M | −0.6% | |
| Harrison County, MO | Not scored | 1 | 3.1 | $3.8M | +1.5% | |
| Dade County, MO | Not scored | 1 | 3.3 | $3.6M | +2.9% | |
| Chariton County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Shannon County, MO | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Clark County, MO | Not scored | 1 | 4.1 | $2.9M | −2.8% | |
| Gentry County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Reynolds County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Shelby County, MO | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Sullivan County, MO | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Carter County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Atchison County, MO | Not scored | 2 | 8.7 | $1.4M | −2.5% | |
| Scotland County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Putnam County, MO | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Holt County, MO | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Schuyler County, MO | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Knox County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Mercer County, MO | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 optometrists and eye clinics on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many optometrists and eye clinics are in Missouri?
There are 926 optometrists and eye clinics on map listings in Missouri as of September 2026. 236 of them (25%) are chain locations. The listings count optometrists and eye clinics. Official counts show 427 businesses with payroll classed as offices of optometrists in 2023, up 7.3% from 2019.
How much do households in Missouri spend on medical and dental services?
About $3.5B a year, or $1,389 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 926 optometrists and eye clinics on map listings, it comes to $3.8M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for optometrists and eye clinics?
Missouri has 3.7 optometrists and eye clinics per 10,000 households, 10% below the U.S. rate of 4.1. Spending per practice is $3.8M, 20% above the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, Missouri would have about 1,112, against 926 on map listings. There is one business with payroll in the industry for every 5,874 households, against one for every 5,742 across the U.S. The official count rose 7.3% from 2019 to 2023, against +0.2% for the U.S.
Which market in Missouri has the highest market score for optometrists and eye clinics?
Among 8 scored metro areas in or partly in Missouri, the Springfield metro area scores highest, at 82 (high). Among 12 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest, at 65 (upper middle). Among 32 scored counties in Missouri, Christian County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 65 for optometrists and eye clinics (upper middle), #12 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Optometrists and eye care in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for optometrists and eye clinics across the U.S. · All business types in Missouri
Related business types in Missouri
- Doctors, dentists and clinics17,202 listings
- Dentists and orthodontists2,474 listings
- Primary care and pediatrics1,392 listings
- Urgent care and walk-in clinics118 listings
- Chiropractors1,589 listings
- Physical therapy1,095 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.