Health care · County · Wisconsin
Optometrists and eye clinics in Rock County, WI
The optometrists and eye clinics in Rock County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #80 of 1,302 scored counties
#3 of 40 scored counties in Wisconsin
- Listings
- 20
- 3 chain locations (15%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $93.3M
- On medical and dental services · $1,389 a household
- Spending per listing
- $4.7M
- 49% above the U.S.
- Listings per 10k households
- 3.0
- 27% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the optometrists and eye clinics around any address in Rock County
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rock County scores 78 (high) on the Groundwork market score for optometrists and eye clinics, ranking #80 of 1,302 scored counties and #3 of 40 scored counties in Wisconsin. That puts it in the top 10% of counties for optometrists and eye clinics.
Households in Rock County spend about $93.3M a year on medical and dental services, or $1,389 per household, 8% above the U.S. average. Spread across 20 optometrists and eye clinics, that is $4.7M per practice, 49% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
There are 20 optometrists and eye clinics on map listings in Rock County as of September 2026. Chain locations make up 15% of them, against 20% across the U.S. That comes to 3.0 for every 10,000 households, 27% below the U.S. rate of 4.1.
The official count of businesses with payroll classed as offices of optometrists in Rock County was 8 in 2023. That is one for every 8,400 households, against one for every 5,742 across the U.S. Between 2020 and 2025, the population of Rock County grew 1.7%, slower than the U.S. (+3.1%).
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 4.1 | 4.1 |
| Spending per listing | $4.7M | $3.5M | $3.1M |
| Households per official establishment | 8,400 | 6,831 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +14.2% | +0.2% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,389 | $1,435 | $1,288 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 78 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 8
- Employees, 2023
- 57
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 203 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for optometrists and eye clinics, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 82 | 17 | 3.0 | $5.2M | +1.8% | #36 of 1,302 |
| 2Eau Claire County, WI | 80 | 15 | 3.4 | $4.2M | +3.0% | #57 of 1,302 |
| 3Rock County, WI | 78 | 20 | 3.0 | $4.7M | +1.7% | #80 of 1,302 |
| 4Dodge County, WI | 77 | 9 | 2.5 | $5.5M | −0.3% | #89 of 1,302 |
| 5Portage County, WI | 76 | 6 | 2.0 | $6.9M | +2.2% | #106 of 1,302 |
| 6Calumet County, WI | 76 | 6 | 2.8 | $5.4M | +2.9% | #108 of 1,302 |
| 7Chippewa County, WI | 76 | 7 | 2.6 | $5.3M | +1.9% | #109 of 1,302 |
| 8Walworth County, WI | 74 | 12 | 2.8 | $5.3M | +0.8% | #129 of 1,302 |
| 9Grant County, WI | 72 | 5 | 2.5 | $5.3M | +0.9% | #157 of 1,302 |
| 10Marathon County, WI | 71 | 19 | 3.3 | $4.3M | +1.0% | #183 of 1,302 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics69
- Dentists and orthodontists60
- Primary care and pediatrics85
- Urgent care and walk-in clinics
- Chiropractors61
- Physical therapy81
- Optometrists and eye care78
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in Rock County, WI?
As of September 2026, map listings count 20 optometrists and eye clinics in Rock County. 3 of them (15%) are chain locations. The listings count optometrists and eye clinics. Official counts show 8 businesses with payroll classed as offices of optometrists in 2023.
How much do households in Rock County, WI spend on medical and dental services?
About $93.3M a year, or $1,389 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 20 optometrists and eye clinics on map listings, it comes to $4.7M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for optometrists and eye clinics?
Rock County has 3.0 optometrists and eye clinics per 10,000 households, 27% below the U.S. rate of 4.1. Spending per practice is $4.7M, 49% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, Rock County would have about 30, against 20 on map listings. There is one business with payroll in the industry for every 8,400 households, against one for every 5,742 across the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 78 for optometrists and eye clinics (high), #80 of 1,302 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.