Groundwork

Market rankings · North Carolina

Optometrists and eye clinics in North Carolina

Every metro area, small-town market and county in North Carolina, ranked by the Groundwork market score for optometrists and eye clinics, with competitor counts and household spending for each.

Listings
1,533
436 chain locations (28%)
Official establishments
661
−0.3% since 2019
Household spending a year
$4.8B
On medical and dental services
Listings per 10k households
3.6
12% below the U.S.
Spending per listing
$3.1M
In line with the U.S.
Rank among states
#18 of 51
Market score 56 · Upper middle

A site report maps the optometrists and eye clinics on map listings around any address in North Carolina by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

North Carolina has 1,533 optometrists and eye clinics on map listings as of September 2026. 436 of them (28%) are chain locations, against 20% across the U.S. That comes to 3.6 for every 10,000 households, 12% below the U.S. rate of 4.1.

At $1,116 per household (13% below the U.S. average), households in North Carolina spend about $4.8B a year on medical and dental services. That is about $3.1M of household spending for each practice on map listings, in line with the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.

In 2023, official counts showed 661 businesses with payroll in North Carolina classed as offices of optometrists, down 0.3% from 2019. That is one for every 6,479 households, against one for every 5,742 across the U.S. Across the U.S., the count rose 0.2% over the same years. Since fiscal 2022, 7 SBA-backed loans worth $12M have gone to businesses classed as offices of optometrists in North Carolina.

Among the 50 states and DC, North Carolina ranks #18 for optometrists and eye clinics, with a Groundwork market score of 56 (upper middle). Of the 16 scored metro areas in or partly in North Carolina, the Pinehurst-Southern Pines metro area scores highest (67). Of the 18 scored small-town markets in or partly in North Carolina, the Anderson Creek area scores highest (81).

Every market in North Carolina for optometrists and eye clinics

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in North Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching North Carolina, ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pinehurst-Southern Pines, NC67153.4$3.4M+10.3%#70 of 386
2Jacksonville, NC65182.4$4.4M+6.0%#78 of 386
3Hickory-Lenoir-Morganton, NC65402.7$3.8M+3.2%#79 of 386
4Burlington, NC65213.0$3.5M+8.5%#83 of 386
5Greenville, NC60212.8$3.6M+5.4%#103 of 386
6Durham-Chapel Hill, NC58973.9$3.1M+7.5%#120 of 386
7Greensboro-High Point, NC541013.2$3.3M+4.1%#155 of 386
8Rocky Mount, NC54183.1$3.2M+2.8%#157 of 386
9Charlotte-Concord-Gastonia, NC-SC544233.9$3.1M+10.1%#161 of 386
10Raleigh-Cary, NC532444.2$3.1M+12.6%#170 of 386
11Goldsboro, NC52142.9$3.4M+3.8%#177 of 386
12Winston-Salem, NC431033.7$2.9M+5.3%#265 of 386
13Wilmington, NC43914.6$2.5M+15.9%#268 of 386
Virginia Beach-Chesapeake-Norfolk, VA-NC402874.1$2.9M+0.9%#282 of 386
14Fayetteville, NC36523.5$2.9M+1.6%#305 of 386
15Asheville, NC31754.7$2.4M+3.6%#328 of 386

Small-town markets

Small-town markets reaching North Carolina, ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Anderson Creek, NC81132.6$4.1M+12.3%#16 of 400
2Kill Devil Hills, NC6963.6$3.4M+3.3%#64 of 400
3Shelby-Kings Mountain, NC67112.8$3.5M+3.4%#75 of 400
4New Bern, NC65183.4$3M+3.6%#85 of 400
5Waynesville, NC6393.3$3.1M+1.9%#104 of 400
6Wilson, NC6272.1$4.6M+1.7%#107 of 400
7Albemarle, NC5793.6$2.9M+9.8%#146 of 400
8Lumberton, NC55112.6$3.4M+3.4%#161 of 400
9Morehead City, NC54123.8$2.9M+4.1%#170 of 400
10North Wilkesboro, NC5372.6$3.6M+0.6%#179 of 400
11Elizabeth City, NC5263.8$2.7M+4.5%#192 of 400
12Boone, NC4794.2$2.4M+0.6%#236 of 400
13Roanoke Rapids, NC4551.8$5.2M−4.3%#245 of 400
14Mount Airy, NC45103.3$2.9M+1.3%#246 of 400
15Henderson, NC3963.7$2.5M+0.2%#295 of 400
16Washington, NC37105.2$1.9M0.0%#308 of 400
17Laurinburg, NC1864.8$1.9M−0.3%#381 of 400
18Rockingham, NC1095.3$1.7M−1.6%#392 of 400
Sanford, NCNot scored31.2$8.6M+10.8%
Forest City, NCNot scored41.5$6.3M+2.1%
Kinston, NCNot scored41.7$5.4M+1.4%
Marion, NCNot scored21.1$9.1M+1.5%
Brevard, NCNot scored21.4$7.7M+2.9%

Counties

Counties in North Carolina, ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Chatham County, NC8861.8$7.1M+11.0%#8 of 1,302
2Harnett County, NC78132.6$4.1M+12.3%#84 of 1,302
3Union County, NC78283.3$4M+11.7%#86 of 1,302
4Davidson County, NC75162.3$4.5M+6.6%#120 of 1,302
5Randolph County, NC7491.6$6.4M+3.5%#128 of 1,302
6Johnston County, NC74263.0$3.8M+17.9%#140 of 1,302
7Brunswick County, NC73233.3$3.3M+26.5%#154 of 1,302
8Moore County, NC69153.4$3.4M+10.3%#220 of 1,302
9Onslow County, NC68182.4$4.4M+6.0%#230 of 1,302
10Alamance County, NC67213.0$3.5M+8.5%#264 of 1,302
11Orange County, NC65223.8$3.3M+6.1%#304 of 1,302
12Granville County, NC6452.2$4.9M+2.1%#314 of 1,302
13Rowan County, NC63162.7$3.8M+5.6%#343 of 1,302
14Gaston County, NC63272.9$3.7M+7.8%#344 of 1,302
15Pitt County, NC63212.8$3.6M+5.4%#345 of 1,302
16Henderson County, NC63183.5$3.1M+5.0%#352 of 1,302
17Burke County, NC6151.4$7.1M+1.6%#384 of 1,302
18Rockingham County, NC61102.5$3.8M+3.3%#390 of 1,302
19Dare County, NC6163.6$3.4M+3.3%#397 of 1,302
20Cleveland County, NC59112.8$3.5M+3.4%#438 of 1,302
21Lincoln County, NC59154.1$2.9M+13.2%#451 of 1,302
22Sampson County, NC5852.3$4.1M+4.1%#459 of 1,302
23Durham County, NC58614.3$2.8M+7.7%#480 of 1,302
24Wayne County, NC57142.9$3.4M+3.8%#486 of 1,302
25Wake County, NC572144.7$2.9M+11.2%#498 of 1,302
Show all 100 counties
Counties in North Carolina, ranked for optometrists and eye clinics by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Wilson County, NC5672.1$4.6M+1.7%#504 of 1,302
27Nash County, NC56143.6$2.8M+3.9%#531 of 1,302
28Mecklenburg County, NC562194.7$2.6M+10.5%#537 of 1,302
29Cabarrus County, NC55323.8$3.2M+9.9%#556 of 1,302
30Haywood County, NC5493.3$3.1M+1.9%#588 of 1,302
31Guilford County, NC54823.7$2.9M+4.4%#594 of 1,302
32Iredell County, NC54324.2$2.8M+12.9%#596 of 1,302
33Stokes County, NC5263.1$3.2M+3.5%#632 of 1,302
34Craven County, NC50174.0$2.6M+3.5%#686 of 1,302
35Stanly County, NC4993.6$2.9M+9.8%#707 of 1,302
36Catawba County, NC49284.2$2.5M+5.8%#715 of 1,302
37Robeson County, NC48112.6$3.4M+3.4%#727 of 1,302
38Wilkes County, NC4572.6$3.6M+0.6%#788 of 1,302
39Carteret County, NC44123.8$2.9M+4.1%#816 of 1,302
40Duplin County, NC4473.4$2.8M+6.0%#819 of 1,302
41Columbus County, NC4352.5$3.7M0.0%#832 of 1,302
42Pasquotank County, NC4263.8$2.7M+4.5%#866 of 1,302
43Forsyth County, NC39734.6$2.4M+5.0%#930 of 1,302
44Watauga County, NC3894.2$2.4M+0.6%#948 of 1,302
45Halifax County, NC3652.5$3.7M−3.9%#980 of 1,302
46Cumberland County, NC36513.9$2.6M+0.4%#984 of 1,302
47New Hanover County, NC36646.1$1.9M+8.6%#992 of 1,302
48Person County, NC3585.0$2.1M+3.7%#1,007 of 1,302
49Surry County, NC34103.3$2.9M+1.3%#1,015 of 1,302
50Buncombe County, NC32575.6$2M+2.9%#1,061 of 1,302
51Vance County, NC3163.7$2.5M+0.2%#1,068 of 1,302
52Beaufort County, NC29105.2$1.9M0.0%#1,105 of 1,302
53Cherokee County, NC2764.5$2.1M+6.8%#1,122 of 1,302
54Scotland County, NC1364.8$1.9M−0.3%#1,260 of 1,302
55Richmond County, NC795.3$1.7M−1.6%#1,282 of 1,302
56Martin County, NC677.4$1.3M−1.6%#1,290 of 1,302
Caldwell County, NCNot scored30.9$10.6M+0.7%
Franklin County, NCNot scored41.4$7.7M+18.8%
Lee County, NCNot scored31.2$8.6M+10.8%
Pender County, NCNot scored41.6$7.2M+19.0%
Rutherford County, NCNot scored41.5$6.3M+2.1%
Lenoir County, NCNot scored41.7$5.4M+1.4%
Hoke County, NCNot scored10.5$20M+9.0%
Edgecombe County, NCNot scored42.0$4.7M+0.7%
McDowell County, NCNot scored21.1$9.1M+1.5%
Davie County, NCNot scored42.3$4.9M+6.9%
Jackson County, NCNot scored31.6$6.1M+6.9%
Macon County, NCNot scored42.2$4.7M+5.8%
Yadkin County, NCNot scored42.7$3.8M+2.9%
Alexander County, NCNot scored42.8$3.5M+1.5%
Transylvania County, NCNot scored21.4$7.7M+2.9%
Currituck County, NCNot scored00.0n/a+16.7%
Bladen County, NCNot scored43.4$2.7M+1.3%
Ashe County, NCNot scored21.6$5.9M+3.5%
Montgomery County, NCNot scored10.9$10.5M+2.7%
Caswell County, NCNot scored11.1$8.4M+0.4%
Anson County, NCNot scored22.3$3.8M−2.1%
Madison County, NCNot scored00.0n/a+5.9%
Greene County, NCNot scored11.4$6.2M+1.3%
Hertford County, NCNot scored33.6$2.5M−11.2%
Polk County, NCNot scored44.5$2.4M+6.0%
Yancey County, NCNot scored11.2$8.2M+3.2%
Warren County, NCNot scored11.2$7.5M+1.6%
Avery County, NCNot scored34.4$2.4M+1.1%
Bertie County, NCNot scored11.4$6.8M−3.6%
Northampton County, NCNot scored00.0n/a−5.4%
Mitchell County, NCNot scored23.0$3.2M+1.1%
Swain County, NCNot scored00.0n/a−0.6%
Chowan County, NCNot scored46.5$1.6M+2.8%
Perquimans County, NCNot scored00.0n/a+3.6%
Pamlico County, NCNot scored11.8$5.4M+3.7%
Clay County, NCNot scored12.0$5.1M+9.9%
Alleghany County, NCNot scored23.9$2.4M+5.4%
Camden County, NCNot scored00.0n/a+8.8%
Washington County, NCNot scored00.0n/a−3.1%
Gates County, NCNot scored00.0n/a−2.1%
Jones County, NCNot scored00.0n/a+4.6%
Graham County, NCNot scored00.0n/a+1.9%
Hyde County, NCNot scored00.0n/a+1.0%
Tyrrell County, NCNot scored00.0n/a+9.3%

Markets with fewer than 5 optometrists and eye clinics on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many optometrists and eye clinics are in North Carolina?

Map listings as of September 2026 show 1,533 optometrists and eye clinics in North Carolina. 436 of them (28%) are chain locations. The listings count optometrists and eye clinics. Official counts show 661 businesses with payroll classed as offices of optometrists in 2023, down 0.3% from 2019.

How much do households in North Carolina spend on medical and dental services?

About $4.8B a year, or $1,116 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 1,533 optometrists and eye clinics on map listings, it comes to $3.1M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 4,282,345 households in North Carolina and national spending patterns by income.

How does North Carolina compare with the U.S. for optometrists and eye clinics?

North Carolina has 3.6 optometrists and eye clinics per 10,000 households, 12% below the U.S. rate of 4.1. Spending per practice is $3.1M, in line with the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, North Carolina would have about 1,525, against 1,533 on map listings. There is one business with payroll in the industry for every 6,479 households, against one for every 5,742 across the U.S. The official count fell 0.3% from 2019 to 2023, against +0.2% for the U.S.

Which market in North Carolina has the highest market score for optometrists and eye clinics?

Among 16 scored metro areas in or partly in North Carolina, the Pinehurst-Southern Pines metro area scores highest, at 67 (upper middle). Among 18 scored small-town markets in or partly in North Carolina, the Anderson Creek area scores highest, at 81 (high). Among 56 scored counties in North Carolina, Chatham County scores highest, at 88 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. North Carolina scores 56 for optometrists and eye clinics (upper middle), #18 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in North Carolina. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Optometrists and eye care in other states

All 51 states

Top markets for optometrists and eye clinics across the U.S. · All business types in North Carolina

Screening a site or an acquisition in North Carolina?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.