Market rankings · Wisconsin
Dentists and orthodontists in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for dentists and orthodontists, with competitor counts and household spending for each.
- Listings
- 2,595
- 404 chain locations (16%)
- Official establishments
- 1,902
- −4.0% since 2019
- Household spending a year
- $3.6B
- On medical and dental services
- Listings per 10k households
- 10.5
- 20% below the U.S.
- Spending per listing
- $1.4M
- 39% above the U.S.
- Rank among states
- #4 of 51
- Market score 78 · High
A site report maps the dentists and orthodontists on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,595 dentists and orthodontists on map listings in Wisconsin as of September 2026. 404 of them (16%) are chain locations, against 12% across the U.S. That comes to 10.5 for every 10,000 households, 20% below the U.S. rate of 13.1.
At $1,435 per household (11% above the U.S. average), households in Wisconsin spend about $3.6B a year on medical and dental services. That is about $1.4M of household spending for each practice on map listings, 39% above the U.S. figure of $984K. The spending figure covers all medical and dental services, not only dentists and orthodontists.
In 2023, official counts showed 1,902 businesses with payroll in Wisconsin classed as offices of dentists, down 4.0% from 2019. That is one for every 1,304 households, against one for every 952 across the U.S. Across the U.S., the count fell 0.5% over the same years. Since fiscal 2022, 39 SBA-backed loans worth $62.6M have gone to businesses classed as offices of dentists in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #4 for dentists and orthodontists, with a Groundwork market score of 78 (high). Of the 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (87). Of the 14 scored small-town markets in or partly in Wisconsin, the Menomonie area scores highest (83).
Every market in Wisconsin for dentists and orthodontists
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 87 | 308 | 10.2 | $1.5M | +4.1% | #1 of 387 |
| 2Eau Claire, WI | 77 | 75 | 10.4 | $1.3M | +2.6% | #15 of 387 |
| 3Oshkosh-Neenah, WI | 76 | 70 | 9.6 | $1.4M | +1.4% | #19 of 387 |
| 4Fond du Lac, WI | 76 | 43 | 9.9 | $1.4M | +0.5% | #20 of 387 |
| 5Green Bay, WI | 73 | 144 | 10.6 | $1.4M | +2.5% | #30 of 387 |
| 6Kenosha, WI | 72 | 69 | 10.0 | $1.5M | −0.4% | #36 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 72 | 1,809 | 12.2 | $1.3M | +2.6% | #39 of 387 |
| 7Janesville-Beloit, WI | 71 | 72 | 10.7 | $1.3M | +1.7% | #49 of 387 |
| Duluth, MN-WI | 70 | 119 | 9.9 | $1.4M | +0.2% | #55 of 387 |
| 8Appleton, WI | 70 | 114 | 11.4 | $1.3M | +2.7% | #58 of 387 |
| 9Wausau, WI | 68 | 58 | 10.0 | $1.4M | +1.0% | #62 of 387 |
| 10Racine-Mount Pleasant, WI | 63 | 91 | 11.3 | $1.3M | +0.4% | #100 of 387 |
| 11Sheboygan, WI | 58 | 54 | 10.9 | $1.3M | 0.0% | #131 of 387 |
| 12La Crosse-Onalaska, WI-MN | 54 | 86 | 11.9 | $1.2M | +0.4% | #156 of 387 |
| 13Milwaukee-Waukesha, WI | 51 | 868 | 13.2 | $1.1M | 0.0% | #181 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Menomonie, WI | 83 | 11 | 6.3 | $2.2M | +1.7% | #9 of 526 |
| 2Whitewater-Elkhorn, WI | 80 | 32 | 7.4 | $2M | +0.8% | #20 of 526 |
| 3Beaver Dam, WI | 78 | 22 | 6.1 | $2.3M | −0.3% | #33 of 526 |
| 4Sparta, WI | 78 | 14 | 7.6 | $1.8M | +0.6% | #39 of 526 |
| 5Baraboo, WI | 76 | 16 | 5.7 | $2.5M | +1.3% | #43 of 526 |
| 6Shawano, WI | 76 | 11 | 5.9 | $2.2M | +1.4% | #44 of 526 |
| 7Manitowoc, WI | 69 | 31 | 8.8 | $1.5M | +0.4% | #88 of 526 |
| 8Wisconsin Rapids-Marshfield, WI | 68 | 24 | 7.4 | $1.8M | −0.2% | #95 of 526 |
| 9Rice Lake, WI | 65 | 15 | 7.5 | $1.8M | −0.5% | #118 of 526 |
| 10Watertown-Fort Atkinson, WI | 64 | 30 | 8.6 | $1.7M | +0.3% | #131 of 526 |
| 11Marinette, WI-MI | 63 | 23 | 7.8 | $1.6M | +0.3% | #142 of 526 |
| 12Platteville, WI | 61 | 16 | 8.0 | $1.7M | +0.9% | #155 of 526 |
| 13Stevens Point-Plover, WI | 59 | 32 | 10.8 | $1.3M | +2.2% | #179 of 526 |
| Iron Mountain, MI-WI | 39 | 18 | 12.8 | $1M | +0.4% | #373 of 526 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waushara County, WI | 84 | 6 | 5.7 | $2.3M | +2.8% | #30 of 1,886 |
| 2Vilas County, WI | 83 | 7 | 6.3 | $2.1M | +2.9% | #42 of 1,886 |
| 3Vernon County, WI | 83 | 8 | 6.4 | $2.1M | +2.4% | #43 of 1,886 |
| 4Pierce County, WI | 82 | 11 | 6.9 | $2.2M | +3.1% | #50 of 1,886 |
| 5Oconto County, WI | 82 | 12 | 7.1 | $2M | +2.9% | #53 of 1,886 |
| 6Clark County, WI | 80 | 7 | 5.5 | $2.4M | +1.2% | #66 of 1,886 |
| 7Kewaunee County, WI | 80 | 5 | 6.0 | $2.4M | +1.0% | #67 of 1,886 |
| 8Door County, WI | 80 | 10 | 6.7 | $2.1M | +1.6% | #70 of 1,886 |
| 9Burnett County, WI | 80 | 5 | 7.0 | $1.9M | +3.9% | #75 of 1,886 |
| 10Chippewa County, WI | 79 | 21 | 7.7 | $1.8M | +1.9% | #87 of 1,886 |
| 11Columbia County, WI | 78 | 16 | 6.6 | $2.2M | −0.7% | #95 of 1,886 |
| 12Dunn County, WI | 78 | 11 | 6.3 | $2.2M | +1.7% | #96 of 1,886 |
| 13Iowa County, WI | 78 | 7 | 6.9 | $2.1M | +1.0% | #98 of 1,886 |
| 14Walworth County, WI | 76 | 32 | 7.4 | $2M | +0.8% | #129 of 1,886 |
| 15Dodge County, WI | 75 | 22 | 6.1 | $2.3M | −0.3% | #143 of 1,886 |
| 16Jackson County, WI | 75 | 5 | 6.0 | $2.2M | −0.5% | #146 of 1,886 |
| 17Monroe County, WI | 74 | 14 | 7.6 | $1.8M | +0.6% | #180 of 1,886 |
| 18Sauk County, WI | 73 | 16 | 5.7 | $2.5M | +1.3% | #189 of 1,886 |
| 19Sawyer County, WI | 72 | 6 | 6.8 | $1.9M | +4.0% | #213 of 1,886 |
| 20Taylor County, WI | 72 | 6 | 7.5 | $1.8M | +0.9% | #215 of 1,886 |
| 21Green County, WI | 71 | 12 | 7.6 | $1.9M | +0.5% | #237 of 1,886 |
| 22Dane County, WI | 71 | 273 | 10.9 | $1.4M | +4.9% | #252 of 1,886 |
| 23Shawano County, WI | 70 | 11 | 6.4 | $2M | +1.7% | #260 of 1,886 |
| 24Calumet County, WI | 70 | 19 | 8.9 | $1.7M | +2.9% | #269 of 1,886 |
| 25Waupaca County, WI | 69 | 16 | 7.1 | $1.9M | −0.6% | #286 of 1,886 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Green Lake County, WI | 67 | 7 | 8.4 | $1.6M | +1.5% | #346 of 1,886 |
| 27Manitowoc County, WI | 67 | 31 | 8.8 | $1.5M | +0.4% | #352 of 1,886 |
| 28St. Croix County, WI | 67 | 44 | 11.7 | $1.4M | +4.7% | #358 of 1,886 |
| 29Trempealeau County, WI | 67 | 13 | 10.4 | $1.3M | +1.1% | #362 of 1,886 |
| 30Wood County, WI | 66 | 24 | 7.4 | $1.8M | −0.2% | #376 of 1,886 |
| 31Ashland County, WI | 66 | 5 | 7.3 | $1.7M | +1.1% | #377 of 1,886 |
| 32Juneau County, WI | 65 | 9 | 8.2 | $1.6M | −0.5% | #408 of 1,886 |
| 33Polk County, WI | 65 | 19 | 9.7 | $1.4M | +1.7% | #417 of 1,886 |
| 34Jefferson County, WI | 64 | 30 | 8.6 | $1.7M | +0.3% | #432 of 1,886 |
| 35Barron County, WI | 63 | 15 | 7.5 | $1.8M | −0.5% | #458 of 1,886 |
| 36Marinette County, WI | 63 | 15 | 7.9 | $1.6M | +1.6% | #466 of 1,886 |
| 37Winnebago County, WI | 63 | 70 | 9.6 | $1.4M | +1.4% | #473 of 1,886 |
| 38Fond du Lac County, WI | 63 | 43 | 9.9 | $1.4M | +0.5% | #477 of 1,886 |
| 39Lincoln County, WI | 62 | 12 | 9.4 | $1.4M | −0.1% | #509 of 1,886 |
| 40Grant County, WI | 61 | 16 | 8.0 | $1.7M | +0.9% | #531 of 1,886 |
| 41Price County, WI | 60 | 5 | 7.6 | $1.6M | −0.3% | #558 of 1,886 |
| 42Rock County, WI | 60 | 72 | 10.7 | $1.3M | +1.7% | #578 of 1,886 |
| 43Douglas County, WI | 59 | 17 | 8.9 | $1.5M | −0.8% | #607 of 1,886 |
| 44Kenosha County, WI | 59 | 69 | 10.0 | $1.5M | −0.4% | #616 of 1,886 |
| 45Portage County, WI | 59 | 32 | 10.8 | $1.3M | +2.2% | #625 of 1,886 |
| 46Marathon County, WI | 58 | 58 | 10.0 | $1.4M | +1.0% | #649 of 1,886 |
| 47Washington County, WI | 58 | 64 | 11.2 | $1.4M | +1.8% | #651 of 1,886 |
| 48Outagamie County, WI | 58 | 95 | 12.1 | $1.2M | +2.6% | #662 of 1,886 |
| 49Brown County, WI | 57 | 127 | 11.4 | $1.3M | +2.6% | #690 of 1,886 |
| 50Eau Claire County, WI | 56 | 54 | 12.1 | $1.2M | +3.0% | #731 of 1,886 |
| 51Racine County, WI | 54 | 91 | 11.3 | $1.3M | +0.4% | #793 of 1,886 |
| 52Langlade County, WI | 54 | 9 | 10.1 | $1.2M | +0.4% | #796 of 1,886 |
| 53Sheboygan County, WI | 51 | 54 | 10.9 | $1.3M | 0.0% | #891 of 1,886 |
| 54Buffalo County, WI | 48 | 6 | 10.5 | $1.3M | −0.1% | #999 of 1,886 |
| 55Milwaukee County, WI | 47 | 422 | 10.8 | $1.2M | −1.5% | #1,038 of 1,886 |
| 56Crawford County, WI | 47 | 7 | 10.4 | $1.2M | −1.1% | #1,039 of 1,886 |
| 57Oneida County, WI | 47 | 23 | 13.1 | $1M | +0.7% | #1,062 of 1,886 |
| 58Waukesha County, WI | 41 | 301 | 17.8 | $942K | +2.4% | #1,261 of 1,886 |
| 59La Crosse County, WI | 40 | 70 | 13.6 | $1M | +0.3% | #1,281 of 1,886 |
| 60Ozaukee County, WI | 37 | 81 | 21.1 | $780K | +3.0% | #1,428 of 1,886 |
| Adams County, WI | Not scored | 2 | 2.1 | $6M | +5.2% | |
| Richland County, WI | Not scored | 4 | 5.5 | $2.4M | −1.4% | |
| Lafayette County, WI | Not scored | 3 | 4.4 | $3.1M | +5.2% | |
| Washburn County, WI | Not scored | 4 | 5.3 | $2.5M | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Marquette County, WI | Not scored | 4 | 5.7 | $2.2M | +2.1% | |
| Rusk County, WI | Not scored | 4 | 6.3 | $2M | −0.2% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 4 | 13.1 | $1M | +2.2% | |
| Iron County, WI | Not scored | 2 | 6.4 | $1.9M | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 dentists and orthodontists on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many dentists and orthodontists are in Wisconsin?
As of September 2026, map listings count 2,595 dentists and orthodontists in Wisconsin. 404 of them (16%) are chain locations. The listings count dental practices, orthodontists included. Official counts show 1,902 businesses with payroll classed as offices of dentists in 2023, down 4.0% from 2019.
How much do households in Wisconsin spend on medical and dental services?
About $3.6B a year, or $1,435 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 2,595 dentists and orthodontists on map listings, it comes to $1.4M per practice. That spending covers all medical and dental services, which dentists and orthodontists share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for dentists and orthodontists?
Wisconsin has 10.5 dentists and orthodontists per 10,000 households, 20% below the U.S. rate of 13.1. Spending per practice is $1.4M, 39% above the U.S. figure of $984K. At the U.S. ratio of dentists and orthodontists to household spending, Wisconsin would have about 3,618, against 2,595 on map listings. There is one business with payroll in the industry for every 1,304 households, against one for every 952 across the U.S. The official count fell 4.0% from 2019 to 2023, against −0.5% for the U.S.
Which market in Wisconsin has the highest market score for dentists and orthodontists?
Among 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 87 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Menomonie area scores highest, at 83 (high). Among 60 scored counties in Wisconsin, Waushara County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 78 for dentists and orthodontists (high), #4 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the dentists and orthodontists on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Dentists and orthodontists in other states
All 51 states
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- Wisconsin
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Top markets for dentists and orthodontists across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Doctors, dentists and clinics23,062 listings
- Primary care and pediatrics1,249 listings
- Urgent care and walk-in clinics77 listings
- Chiropractors1,817 listings
- Physical therapy1,400 listings
- Optometrists and eye care1,020 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.