Health care · County · Wisconsin
Optometrists and eye clinics in Shawano County, WI
How Shawano County, WI compares with other counties and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $22.5M
- On medical and dental services · $1,303 a household
- Spending per listing
- $7.5M
- 2.4 times the U.S.
- Listings per 10k households
- 1.7
- 59% below the U.S.
- Population, 2025
- 41,560
- +1.7% since 2020
See the optometrists and eye clinics around any address in Shawano County
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3 optometrists and eye clinics in Shawano County. Per 10,000 households, that is 1.7, 59% below the U.S. rate of 4.1.
Households in Shawano County spend about $22.5M a year on medical and dental services, or $1,303 per household, in line with the U.S. average. That works out to $7.5M per practice, 2.4 times the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in Shawano County classed as offices of optometrists. That is one for every 5,749 households, against one for every 5,742 across the U.S.
Between 2020 and 2025, the population of Shawano County grew 1.7%, slower than the U.S. (+3.1%). With 3 optometrists and eye clinics on map listings, Shawano County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Shawano County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawano County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.7 | 4.1 | 4.1 |
| Spending per listing | $7.5M | $3.5M | $3.1M |
| Households per official establishment | 5,749 | 6,831 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +14.2% | +0.2% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,303 | $1,435 | $1,288 |
| Median household income | $66,479 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 20
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in Shawano County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shawano County
- Population, 2025 estimate
- 41,560+1.7% since 2020
- Households
- 17,246
- Median age
- 45.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 893 sq. mi.
- People per square mile
- 46
- Median household income
- $66,479+17.6% vs. 2015–2019, before inflation
- Average household income
- $85,669
- Median home value
- $194,000
- Jobs located here
- 12,350
- Daytime population
- 32,224Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shawano County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for optometrists and eye clinics, numbered among those based in Wisconsin, with Shawano County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 82 | 17 | 3.0 | $5.2M | +1.8% | #36 of 1,302 |
| 2Eau Claire County, WI | 80 | 15 | 3.4 | $4.2M | +3.0% | #57 of 1,302 |
| 3Rock County, WI | 78 | 20 | 3.0 | $4.7M | +1.7% | #80 of 1,302 |
| 4Dodge County, WI | 77 | 9 | 2.5 | $5.5M | −0.3% | #89 of 1,302 |
| 5Portage County, WI | 76 | 6 | 2.0 | $6.9M | +2.2% | #106 of 1,302 |
| 6Calumet County, WI | 76 | 6 | 2.8 | $5.4M | +2.9% | #108 of 1,302 |
| 7Chippewa County, WI | 76 | 7 | 2.6 | $5.3M | +1.9% | #109 of 1,302 |
| 8Walworth County, WI | 74 | 12 | 2.8 | $5.3M | +0.8% | #129 of 1,302 |
| 9Grant County, WI | 72 | 5 | 2.5 | $5.3M | +0.9% | #157 of 1,302 |
| 10Marathon County, WI | 71 | 19 | 3.3 | $4.3M | +1.0% | #183 of 1,302 |
| Shawano County, WI | Not scored | 3 | 1.7 | $7.5M | +1.7% |
Other business types in Shawano County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in Shawano County, WI?
There are 3 optometrists and eye clinics on map listings in Shawano County as of September 2026. The listings count optometrists and eye clinics. Official counts show 3 businesses with payroll classed as offices of optometrists in 2023.
How much do households in Shawano County, WI spend on medical and dental services?
About $22.5M a year, or $1,303 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 3 optometrists and eye clinics on map listings, it comes to $7.5M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 17,246 households in Shawano County and national spending patterns by income.
How does Shawano County, WI compare with the U.S. for optometrists and eye clinics?
Shawano County has 1.7 optometrists and eye clinics per 10,000 households, 59% below the U.S. rate of 4.1. Spending per practice is $7.5M, 2.4 times the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, Shawano County would have about 7, against 3 on map listings. There is one business with payroll in the industry for every 5,749 households, against one for every 5,742 across the U.S.
How fast is Shawano County, WI growing?
Population estimates put Shawano County at 41,560 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,246 households. The median household income in Shawano County is $66,479 a year, 18% below the U.S. median of $80,734. That rose 17.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shawano County has no market score for optometrists and eye clinics: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shawano County. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in Shawano County
Screening a site or an acquisition in Shawano County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.