Health care · Metro area · Wisconsin
Optometrists and eye clinics in the Madison, WI metro area
Competitor counts, household spending and official business counts for optometrists and eye clinics in the Madison, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #47 of 386 scored metro areas
#3 of 13 scored metro areas based in Wisconsin
- Listings
- 139
- 27 chain locations (19%)
- Official establishments
- 43
- +13.5% since 2019
- Household spending a year
- $466.9M
- On medical and dental services · $1,548 a household
- Spending per listing
- $3.4M
- 7% above the U.S.
- Listings per 10k households
- 4.6
- 12% above the U.S.
- Population, 2025
- 709,685
- +4.1% since 2020
See the optometrists and eye clinics around any address in the Madison metro area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in the Madison metro area comes to about $466.9M a year: $1,548 per household, 20% above the U.S. average. Spread across 139 optometrists and eye clinics, that is $3.4M per practice, 7% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
The Madison metro area has 139 optometrists and eye clinics on map listings as of September 2026. Of those, 27 are chain locations, or 19%, against 20% across the U.S. That comes to 4.6 for every 10,000 households, 12% above the U.S. rate of 4.1.
The official count of businesses with payroll classed as offices of optometrists in the Madison metro area was 43 in 2023, up 13.5% from 2019. That is one for every 7,013 households, against one for every 5,742 across the U.S.
Between 2020 and 2025, the population of the Madison metro area grew 4.1%, faster than the U.S. (+3.1%). The Madison metro area scores 70 (upper middle) on the Groundwork market score for optometrists and eye clinics, ranking #47 of 386 scored metro areas and #3 of 13 scored metro areas based in Wisconsin. That puts it in the top quarter of metro areas.
How the Madison metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 4.1 | 4.1 |
| Spending per listing | $3.4M | $3.5M | $3.1M |
| Households per official establishment | 7,013 | 6,831 | 5,742 |
| Official establishment growth, 2019–2023 | +13.5% | +14.2% | +0.2% |
| Population growth, 2020–2025 | +4.1% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,548 | $1,435 | $1,288 |
| Median household income | $88,804 | $77,485 | $80,734 |
| Groundwork market score | 70 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43+13.5% over the period
- Employees, 2023
- 297
- Annual payroll, 2023
- $14.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13927 chain locations
- Listings at the U.S. rate for this spending
- 149The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Madison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison metro area
- Population, 2025 estimate
- 709,685+4.1% since 2020
- Households
- 301,580
- Median age
- 39.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 3,309 sq. mi.
- People per square mile
- 209
- Median household income
- $88,804+22.7% vs. 2015–2019, before inflation
- Average household income
- $116,647
- Median home value
- $372,400
- Jobs located here
- 417,554
- Daytime population
- 747,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for optometrists and eye clinics, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Madison metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Janesville-Beloit, WI | 77 | 20 | 3.0 | $4.7M | +1.7% | #20 of 386 |
| 2Eau Claire, WI | 77 | 22 | 3.1 | $4.6M | +2.6% | #21 of 386 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 76 | 572 | 3.9 | $4.2M | +2.6% | #24 of 386 |
| 3Madison, WI | 70 | 139 | 4.6 | $3.4M | +4.1% | #47 of 386 |
| 4Wausau, WI | 69 | 19 | 3.3 | $4.3M | +1.0% | #51 of 386 |
| 5La Crosse-Onalaska, WI-MN | 67 | 19 | 2.6 | $5.3M | +0.4% | #65 of 386 |
| 6Milwaukee-Waukesha, WI | 63 | 290 | 4.4 | $3.3M | 0.0% | #95 of 386 |
| Duluth, MN-WI | 59 | 50 | 4.2 | $3.3M | +0.2% | #114 of 386 |
| 7Appleton, WI | 54 | 46 | 4.6 | $3.2M | +2.7% | #158 of 386 |
| 8Green Bay, WI | 54 | 79 | 5.8 | $2.5M | +2.5% | #164 of 386 |
Other business types in the Madison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics73
- Dentists and orthodontists87
- Primary care and pediatrics85
- Urgent care and walk-in clinics91
- Chiropractors46
- Physical therapy75
- Optometrists and eye care70
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Madison, WI metro area?
Map listings as of September 2026 show 139 optometrists and eye clinics in the Madison metro area. 27 of them (19%) are chain locations. The listings count optometrists and eye clinics. Official counts show 43 businesses with payroll classed as offices of optometrists in 2023, up 13.5% from 2019.
How much do households in the Madison, WI metro area spend on medical and dental services?
About $466.9M a year, or $1,548 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 139 optometrists and eye clinics on map listings, it comes to $3.4M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 301,580 households in the Madison metro area and national spending patterns by income.
How does the Madison, WI metro area compare with the U.S. for optometrists and eye clinics?
The Madison metro area has 4.6 optometrists and eye clinics per 10,000 households, 12% above the U.S. rate of 4.1. Spending per practice is $3.4M, 7% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, the Madison metro area would have about 149, against 139 on map listings. There is one business with payroll in the industry for every 7,013 households, against one for every 5,742 across the U.S. The official count rose 13.5% from 2019 to 2023, against +0.2% for the U.S.
How fast is the Madison, WI metro area growing?
Population estimates put the Madison metro area at 709,685 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 301,580 households. Median household income in the Madison metro area is $88,804, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison metro area scores 70 for optometrists and eye clinics (upper middle), #47 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison metro area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Madison metro area
Screening a site or an acquisition in the Madison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.