Clothing and laundry · Small-town market · Missouri
Clothing and shoe stores in the Lebanon, MO area
How the Lebanon, MO area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #406 of 536 scored small-town markets
#12 of 17 scored small-town markets based in Missouri
- Listings
- 30
- 12 chain locations (40%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $24M
- On clothing, shoes and related services · $1,646 a household
- Spending per listing
- $799K
- 37% below the U.S.
- Listings per 10k households
- 20.6
- 27% above the U.S.
- Population, 2025
- 36,943
- +2.5% since 2020
See the clothing and shoe stores around any address in the Lebanon area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lebanon area scores 35 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #406 of 536 scored small-town markets and #12 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
At $1,646 per household (20% below the U.S. average), households in the Lebanon area spend about $24M a year on clothing, shoes and related services. Spread across 30 clothing and shoe stores, that is $799K per store, 37% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 30 clothing and shoe stores on map listings in the Lebanon area as of September 2026. Of those, 12 are chain locations, or 40%, against 44% across the U.S. Per 10,000 households, that is 20.6, 27% above the U.S. rate of 16.2.
In 2023, official counts showed 10 businesses with payroll in the Lebanon area classed as clothing and shoe stores. That is one for every 1,456 households, against one for every 1,273 across the U.S. Population estimates put the population change in the Lebanon area from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%).
How the Lebanon area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lebanon area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.6 | 15.2 | 16.2 |
| Spending per listing | $799K | $1.3M | $1.3M |
| Households per official establishment | 1,456 | 1,482 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −14.8% | −12.2% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,646 | $1,939 | $2,055 |
| Median household income | $53,282 | $70,702 | $80,734 |
| Groundwork market score | 35 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 42
- Annual payroll, 2023
- $814K
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 3012 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Lebanon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lebanon area
- Population, 2025 estimate
- 36,943+2.5% since 2020
- Households
- 14,558
- Median age
- 40.3
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 765 sq. mi.
- People per square mile
- 48
- Median household income
- $53,282+12.8% vs. 2015–2019, before inflation
- Average household income
- $72,159
- Median home value
- $168,400
- Jobs located here
- 14,884
- Daytime population
- 36,882Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for clothing and shoe stores, numbered among those based in Missouri, with the Lebanon area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 67 | 26 | 12.3 | $1.5M | +4.9% | #122 of 536 |
| 2Fort Leonard Wood, MO | 64 | 18 | 10.7 | $1.7M | +0.8% | #147 of 536 |
| 3Marshall, MO | 61 | 6 | 7.5 | $2.3M | −0.3% | #168 of 536 |
| 4Rolla, MO | 61 | 18 | 10.4 | $1.7M | +1.6% | #171 of 536 |
| 5Farmington, MO | 53 | 35 | 14.1 | $1.2M | +2.1% | #246 of 536 |
| 6Hannibal, MO | 51 | 17 | 11.1 | $1.6M | +0.4% | #259 of 536 |
| 7Mexico, MO | 50 | 10 | 10.8 | $1.6M | −1.0% | #270 of 536 |
| 8Sedalia, MO | 50 | 25 | 14.7 | $1.2M | +2.9% | #275 of 536 |
| 9Moberly, MO | 49 | 13 | 14.1 | $1.2M | +0.2% | #285 of 536 |
| 10Sikeston, MO | 43 | 39 | 19.7 | $882K | −0.3% | #335 of 536 |
| 12Lebanon, MO | 35 | 30 | 20.6 | $799K | +2.5% | #406 of 536 |
Other business types in the Lebanon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry39
- Clothing and shoe stores35
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Lebanon, MO area?
As of September 2026, map listings count 30 clothing and shoe stores in the Lebanon area. 12 of them (40%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 10 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 24 one-person businesses without payroll.
How much do households in the Lebanon, MO area spend on clothing, shoes and related services?
About $24M a year, or $1,646 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 30 clothing and shoe stores on map listings, it comes to $799K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 14,558 households in the Lebanon area and national spending patterns by income.
How does the Lebanon, MO area compare with the U.S. for clothing and shoe stores?
The Lebanon area has 20.6 clothing and shoe stores per 10,000 households, 27% above the U.S. rate of 16.2. Spending per store is $799K, 37% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Lebanon area would have about 19, against 30 on map listings. There is one business with payroll in the industry for every 1,456 households, against one for every 1,273 across the U.S.
How fast is the Lebanon, MO area growing?
Population estimates put the Lebanon area at 36,943 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 14,558 households. Median household income in the Lebanon area is $53,282, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon area scores 35 for clothing and shoe stores (lower middle), #406 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Lebanon area
Screening a site or an acquisition in the Lebanon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.