Groundwork

Clothing and laundry · County · Missouri

Clothing and shoe stores in Henry County, MO

How Henry County, MO compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #1,332 of 2,087 scored counties
#41 of 71 scored counties in Missouri

Listings
13
7 chain locations (54%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$15.6M
On clothing, shoes and related services · $1,690 a household
Spending per listing
$1.2M
6% below the U.S.
Listings per 10k households
14.1
13% below the U.S.
Population, 2025
22,671
+3.2% since 2020

See the clothing and shoe stores around any address in Henry County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in Henry County comes to about $15.6M a year: $1,690 per household, 18% below the U.S. average. That is about $1.2M of household spending for each store on map listings, 6% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

Henry County has 13 clothing and shoe stores on map listings as of September 2026. Of those, 7 are chain locations, or 54%, against 44% across the U.S. That is 14.1 per 10,000 households, 13% below the U.S. rate of 16.2.

In 2023, official counts showed 6 businesses with payroll in Henry County classed as clothing and shoe stores. That is one for every 1,536 households, against one for every 1,273 across the U.S.

Population estimates show Henry County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). For clothing and shoe stores, Henry County has a Groundwork market score of 42 (lower middle): #1,332 of 2,087 scored counties and #41 of 71 scored counties in Missouri.

How Henry County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Henry County, MO compared with Missouri and the U.S.
MeasureHenry CountyMissouriU.S.
Listings per 10k households14.115.216.2
Spending per listing$1.2M$1.3M$1.3M
Households per official establishment1,5361,4821,273
Official establishment growth, 2019–2023n/a−14.8%−12.2%
Population growth, 2020–2025+3.2%+1.9%+3.1%
Spending per household on clothing, shoes and related services$1,690$1,939$2,055
Median household income$57,926$70,702$80,734
Groundwork market score4248

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 6
Employees, 2023
37
Annual payroll, 2023
$380K
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
137 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Henry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Henry County

Population, 2025 estimate
22,671+3.2% since 2020
Households
9,217
Median age
44.0
Homes lived in by their owners
75%
Vehicles per household
2.0
Land area
697 sq. mi.
People per square mile
32
Median household income
$57,926+26.5% vs. 2015–2019, before inflation
Average household income
$75,582
Median home value
$160,600
Jobs located here
8,284
Daytime population
21,444Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Henry County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for clothing and shoe stores, numbered among those based in Missouri, with Henry County marked.

Top counties in Missouri

Counties in Missouri ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, MO9085.8$3.5M+9.2%#27 of 2,087
2Lincoln County, MO88208.8$2.3M+11.4%#48 of 2,087
3Cass County, MO87327.4$2.8M+7.1%#57 of 2,087
4Jefferson County, MO81677.6$2.6M+2.7%#143 of 2,087
5Clay County, MO79929.0$2.3M+4.3%#172 of 2,087
6Christian County, MO783911.1$1.8M+8.3%#187 of 2,087
7Lafayette County, MO74118.7$2.3M+1.4%#262 of 2,087
8Franklin County, MO71419.5$2M+3.1%#353 of 2,087
9St. Charles County, MO7119312.0$2M+4.9%#354 of 2,087
10Lawrence County, MO7096.2$2.8M+3.7%#368 of 2,087
41Henry County, MO421314.1$1.2M+3.2%#1,332 of 2,087

Other business types in Henry County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Henry County, MO?

Map listings as of September 2026 show 13 clothing and shoe stores in Henry County. 7 of them (54%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 6 businesses with payroll classed as clothing and shoe stores in 2023.

How much do households in Henry County, MO spend on clothing, shoes and related services?

About $15.6M a year, or $1,690 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 13 clothing and shoe stores on map listings, it comes to $1.2M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 9,217 households in Henry County and national spending patterns by income.

How does Henry County, MO compare with the U.S. for clothing and shoe stores?

Henry County has 14.1 clothing and shoe stores per 10,000 households, 13% below the U.S. rate of 16.2. Spending per store is $1.2M, 6% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Henry County would have about 12, against 13 on map listings. There is one business with payroll in the industry for every 1,536 households, against one for every 1,273 across the U.S.

How fast is Henry County, MO growing?

Population estimates put Henry County at 22,671 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 9,217 households. Median household income in Henry County is $57,926, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Henry County scores 42 for clothing and shoe stores (lower middle), #1,332 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Henry County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Henry County

Screening a site or an acquisition in Henry County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.